Webinar: How AI unlocks value from your single source of data truth

Learn how B2C and B2B clients deploy AI to improve customer experiences and achieve greater return on marketing spend.

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With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.

However, with a data cloud, data can be activated, and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline.

Register today for “How AI Unlocks Value from your Single Source of Data Truth,” presented by Snowflake.



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About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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