Setup Pulse - 12.4.23
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.
Read about what’s being talked about this week!
Trending Topics
Smarter, Not Just Faster
With AI on the rise, we have to be forward thinking. AI doesn't sacrifice quality for speed - it enhances it, if used in a smart way. Boston Consulting Group revealed a 40% improvement in work quality among those using GPT-4 compared to those not.
Better Ads with Disney+
Disney+ is adding new features for advertisers, including advanced audience targeting, programmatic marketplaces, new ad formats, and enriched measurement. Half of new subscribers are joining the ad tier, and the service has seen a 35% increase in engagement over the past six months.
Happy Birthday, ChatGPT
November 30th marked one official year of ChatGPT. It’s a huge milestone in the shift from using AI for preexisting content to now using it to generate content and solutions. It’s not going anywhere, so time to learn how to use it in the best way for you.
New + Noteworthy
Food Content Is King
Now more than ever, brands on TikTok are tapping into food-centric content. There has been a 30% increase in demand for food content creators since last year. Food content indexes other verticals by two times in terms of average views and engagement, so eat up!
Ad Of The Week
More and more brands are leaning into holiday ads, and DoorDash is one of them. In their musical “Holiday Workers’ Lament” spot, DoorDash targets delivery workers and how rough it can be working retail and food-service jobs this time of year. The ad focuses on being “a Dasher” instead. UPS and Amazon, look out!
Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new Chief AI Officer role, latest news on the TikTik ban, X’s streaming services, dogs flying, super heroes coming to life, and more…
Setup CEO + Founder, Joe Koufman, spoke with the Co-Founder of Reebok, Joe Foster, about the foundation behind building a strong brand, the importance of listening as a leader, Winston Churchill, and more.
In the fast-paced world of digital marketing, it might feel impossible to keep up. Staying ahead of the curb is as important as having your morning coffee – miss it, and you might find yourself dozing off at the wheel.
You can’t go anywhere without hearing people talk about Artificial Intelligence (AI), but it isn't just a fancy buzzword; it's critical to making sure you aren’t missing key opportunities. Elaine Fowler, Director of Market Strategy, Experience & Marketing at Sagepath Reply, shares how marketers can best optimize AI to improve their marketing strategy.
Setup President, Amanda Thompson, spoke with Alec Hanson, the Chief Marketing Officer at loanDepot, about how his irrational self-confidence allows him to embrace his inner nerd, the beauty of perspective, the power of sales experience, and more.
According to the Setup Marketing Relationship Survey, Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. Since video content is more accessible to all types of people and is easier to consume and understand in short bursts, it makes sense that Clients would take advantage of platforms like Instagram Reels, TikTok, and YouTube Shorts. What other disciplines have been a brand priority?
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new CBO role, how brands reacted to the Eclipse, AI news, and more…
Setup President, Amanda Thompson, spoke with Alex Cwirko-Godycki, the Chief Marketing Officer of Human Capital and the Head of Digital Marketing at Aon, about his problem solving skills, the power of simplicity, United Airlines’ relatable motto, and more.
Marketers graduating from college often ask me whether they should pursue client- or agency-side opportunities for their initial job out of college. I tell them that in the long term, it is always best to get experience with both, but initially, a stint on the agency-side provides more opportunities to learn about different marketing roles, industries, and experiences than the client-side.
Joe Koufman, Founder and CEO of Setup, the matchmakers bridging the gap between agencies and brands, and Andrea Striebel, the VP of Marketing for Floor & Decor, share their thoughts on agency- vs client-side careers.
At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between, featuring an array of brands like adidas, ParkMobile, PAMA, Prudential, and more.
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Meta’s political ban, toilet paper ads we’re stuck on, Starbuck’s CMO no more, and more…
Setup CEO and Founder, Joe Koufman, spoke with Amy Comeau, the Vice President of Marketing for Emory Healthcare, to share about her journey from vocal performance and Opera houses to Healthcare, building collaborative bridges, passion for Publix, the power of her mother’s words, and more.
In the last 10 years, Setup has conducted five Marketing Relationship Surveys, connected over 800 Brands and Agencies, conversed with well over 1000 Brand-sides marketers, and enacted 50+ Agency Assessments for Agency partners. Here’s the secret: Clients just want to have good chemistry! But how do you develop it?
To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Part 13 features leaders from Nationwide, NAPA, Neogen Corporation, and Pratt Industries, Inc.
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about brand purpose, B2B Marketing efforts, Michael CeraVe, and more…
Setup President, Amanda Thompson, virtually sat down with Pam Piligian, the CMO and SVP of Navy Federal Credit Union, to discuss her admiration for Chick-fil-A, her experience at Ocean Spray, and her ability to charm consumers.
It may be hard to believe today, but the Nike basketball sneaker department was hanging on by a shoe lace, struggling to make any headway against Converse and Adidas in 1984.
What steps did the Nike team take to put them back on the map? And how did Michael Jordan impact that success?
Our ongoing Women in Marketing series highlights marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role.
This segment features the advice and journeys of leaders from CVS Health, Prudential, and more.
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about AI as a tool for marketers, Wendy’s cost experiments, Apple’s executive team, and more…
In the spirit of Black History Month, Setup CEO, Joe Koufman, virtually sat down with Sheraun Britton-Parris, the Chief Marketing Officer at Cordance, to discuss why following her gut is her superpower, the importance of customer-centric marketing, and the inspirational story of how Nathan Nearest Green, an enslaved black man, taught Jack Daniels.
After surveying over 300 marketers on both the Agency and Client side, we were able to determine that there is a disconnect between why Clients fire Agencies, and why Agencies think they are fired. By pointing out this misunderstanding, both parties may be able to communicate better to salvage relationships or grow from the feedback.
Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this?
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Super Bowl ads, YouTube A/B testing, and more…
Evan Rosenthal, Setup's Business Development Manager and resident football fanatic, shares his take on the 2024 Super Bowl ads. As a company that focuses solely on benefiting and evaluating marketers, we've seen our fair share of ads. These were our favorite.
In this industry blog featuring the Technology sector, we have insights from a Cyber Technology + Services company, as well as a Wireless Services company, giving us a wide perspective of the innovation and next steps for companies protecting and expanding our networks.
The following responses are from Colleen Murphy-Gomez, Vice President of Marketing, iBwave Solutions Inc., and Noa Benari, the Vice President of Marketing at Sygnia.
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Sprite’s newest environmentally friendly product campaign, Setup’s anniversary, artists fight with AI, and more…
In the spirit of Black History Month, our CEO, Joe Koufman, recently virtually connected with Jacqueline Woods, the Chief Marketing Officer at Teradata. Join us in this insightful conversation that goes beyond marketing strategies and delves into Woods’ journey to becoming a marketing leader, advice she would share with other marketers, where she finds inspiration, and more. Let's honor and celebrate diversity, leadership, and the impactful journey of Jacqueline Woods.
Setup CEO, Joe Koufman, virtually sat down with Ami Badani, the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.
Jake McKenzie, the CEO of Intermark Group, a leading firm in psychology-driven marketing, shares his thoughts on the Professional Services industry, and how marketers can improve their data use overall.
As Setup celebrates our 10th anniversary, we reflect on a decade of pioneering the art of marketing matchmaking. From our early days as AgencySparks to our rebrand in 2019 to become Setup and all the way to today, we've been dedicated to bridging the gap between brands seeking expert marketing support and agencies capable of delivering outstanding results.
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about The Bear’s Emmy wins and it’s influence on marketing, Third Party Cookie updates, news regarding the CMO role, and more…
According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners.
This has been the case for the last five years of the Marketing Relationship Survey.
What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?