Hubspot Marketing

JANUARY 3, 2024

From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist. So, buckle up, word nerds. Bestie , n.

Millennials 118

Millennials Fashion Communications Product 118

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. .’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.

User-Generated 104

User-Generated CMO SEO Product 104

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! You’ve heard whispers about AI writing tools promising to make life easier.

User-Generated 128

User-Generated SEO Promotion Product 128

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. We can create reports, summaries, and basic blog posts in seconds. But, they are playing a significant role in the future of content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Customers.ai

MARCH 19, 2024

Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. By weaving together creativity, technology, and data-driven strategies, there’s a huge opportunity to transform these visitors into loyal customers. This is reflected in conversion rate data.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Marketing Insider Group

JANUARY 8, 2024

By taking what ChatGPT offers and infusing it with our unique insights and expertise , we’re turning ‘good’ into ‘great’ Join us as we unravel how ChatGPT helps us season our blog content just right – giving it that special MIG touch.

Transform 100

Transform User-Generated SEO Branding 100

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you getting the results you want? Are you safe using AI-generated content ? Are you being honest? Distrust but verify.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers User-Generated 137

Hubspot Marketing

MARCH 19, 2024

And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Duct Tape Marketing

DECEMBER 16, 2023

Weekend Favs December 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting.

Transform 69

Transform User-Generated Management Content Marketing 69

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. For instance, some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books. So, what is the actual definition of content writing? But that’s easier said than done.

Health 106

Health Entertainment SEO eBook 106

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Search Engine Land

MARCH 20, 2024

While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. What makes content helpful?

User-Generated 109

User-Generated Transform SEO New Technology 109

Adobe Experience Cloud Blog

APRIL 5, 2019

The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. Personally, a substantial barrier I’ve faced in my life is properly managing my time. How can you balance AI technology with human interaction?

Transform 134

Transform Thought Leadership User-Generated Promotion 134

Customers.ai

NOVEMBER 21, 2023

You must find innovative ways to stand out, whether through unique branding, personalized customer experiences, or strategic partnerships. Rapid Technological Advancements: The rapid evolution of technology has transformed the way consumers interact with online platforms.

Transform 117

Transform Customer Journey Marketing Marketers 117

Welcome Software

SEPTEMBER 22, 2023

A robot won’t be sitting at your desk tomorrow morning, sipping fresh oil from your personal coffee cup. No surprise then that so many digital marketers and content creators are on red alert and asking questions about the future. Will it take over my job ? Will it take over the world? The short answer is no—and we’re going to explain why.

User-Generated 75

User-Generated Digital Marketing Product Branding 75

Adobe Experience Cloud Blog

JANUARY 2, 2018

Personalization is powerful stuff—when it’s authentically human. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create. An Infosys study found nearly 60% of shoppers think personalization affects their buying decisions.

Thought Leadership 134

Thought Leadership Shoppers Communications Target Market 134

Rock Content

MARCH 21, 2024

Most of these websites created and published unsupervised AI-generated content using AI technology at scale. Most of these websites created and published unsupervised AI-generated content using AI technology at scale. AI has emerged as a powerful scribe in a digital landscape where content is king.

SEO 52

SEO Branding Place Content Marketing 52

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. This technology allows you to retain your brand voice on each platform and tweak the content and format as per the unique requirements of each social media channel. What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 109

Real Estate User-Generated Law Energy 109

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Multi-touch marketing attribution is an essential practice for any good marketing professional. But I found myself wanting to know more about the personal experience of managing marketing attribution and hear about it straight from individuals in our marketing community. About Ajay Sarpal.

Customer Journey 104

Customer Journey Thought Leadership CRM User-Generated 104

Businesses Grow

JUNE 12, 2023

Would I still advise a young person to pursue a career in marketing? How was I going to make money as a marketing consultant when I literally gave away all my best ideas through my books, blog, and podcast? We have to embrace the technology and make it work for us. Should anyone? It got me thinking.

Marketing 83

Marketing Marketers Social Media Marketing Education 83

SocialPilot

JANUARY 9, 2024

In this blog, we’ll delve into the fascinating realm of AI in social media, uncover how savvy marketers are leveraging its power, and explore the challenges they encounter along the way so you can better prepare for them. Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere.

Transform 89

Transform Social Media Marketing User-Generated Advertising 89

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Automation makes personalized, timely communication possible. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of.

Transform 134

Transform CMO Retail Thought Leadership 134

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Why Tone of Voice Affects the Success of Your Content Marketing Blog posts, social media posts, and email messages are common forms of written communication that benefit from a strong brand tone of voice. Contrast this tone with The SEO Rant! ,

Real Estate 83

Real Estate SEO Communications Fashion 83

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Cut through the clutter of common advice with targeted, effective strategies that work. Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday.

Management 83

Management Product Health Transform 83

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. Here’s an example: The big header “Technology that Rehumizes Healthcare” is an unhelpful tagline. It’s common to see websites that distract, confuse or worse. Today we’re being more direct.

PR 123

PR SEO Place Promotion 123

Martech

AUGUST 25, 2021

At the kernel of both is a long-standing truth: people like to be part of a group that shares common interests, whether personal or professional. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. It’s nothing new.

Transform 144

Transform Retail Marketing Marketers 144

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! ChatGPT did a lovely job and it obviously drew from the thousands of blog posts I’ve written over the years. With a little editing, I could have easily used this output as a blog post. A full report on virtually anything in two seconds!

Gen Z 145

Gen Z Transform Marketing Marketers 145

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Set Up

SEPTEMBER 26, 2023

The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas.

Market Trends 59

Market Trends Health Transform Marketing 59

Set Up

NOVEMBER 9, 2023

Similar to other industries, due to economic changes and the access to technology and data, marketing is becoming more personalized and segmented. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Finance 64

Finance Education Manufacturing Entertainment 64

Rock Content

APRIL 5, 2023

One of the content types that should be produced regularly is blog posts. With the frequent posting of high-quality blog content, you can achieve the three goals mentioned above – and much more. Frequently crafting fresh, original, and compelling blog content can take up much of your time, money, and other resources.

Product 80

Product SEO Place Branding 80

Rock Content

APRIL 26, 2023

If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) has taken over social media and blogs. Generative AI solutions are already part of the tools available to professionals and brands that want to produce content, be it a blog post, a video or an ebook.

Content Marketing 76

Content Marketing Transform eBook Marketing 76

Rock Content

DECEMBER 14, 2023

However, AI content creation tools aren’t perfect, with the resulting raw content often lacking warmth and that ever-important human touch audiences respond to. AI content creation is the latest trend when it comes to keeping content output high and meeting production quotas quickly. But what is AI content creation?

Transform 52

Transform Energy SEO Branding 52

Marketing Insider Group

FEBRUARY 12, 2024

Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive. Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive.

Transform 91

Transform SEO Analytics Customer 91

Vertical Response

DECEMBER 4, 2023

With the rise of technology and the internet, businesses have recognized the potential of email as a direct and personalized communication channel. The Basics of Email Marketing At its core, email marketing revolves around building an extensive subscriber base and delivering personalized, valuable content to their inboxes.

Email Marketing 64

Email Marketing Transform Marketing Marketers 64

Adobe Experience Cloud Blog

APRIL 27, 2018

The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. What AI Can Do For Content Marketers.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134