Jeff Bullas

JUNE 27, 2025

One-person AI-powered channels can now rival Hollywood in output and profit. 97,000+ words of auto‑generated product descriptions and 8,300+ avatar movements In just 26 compared to a full 6 hour session of his in-person streams. Any sufficiently advanced technology is indistinguishable from magic. cable networks.

Non-Profit

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. Partner with influencers.

User-Generated

AWeber

AUGUST 1, 2025

With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The average person receives 121 emails daily , making standout design essential for breaking through inbox clutter.

Product

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back.

Customer Journey

Martech

MARCH 11, 2025

Plus, we now get feedback faster when AI-powered tools accelerate testing scope by personalizing the content to each buyer’s or browser’s history. Plus, we now get feedback faster when AI-powered tools accelerate testing scope by personalizing the content to each buyer’s or browser’s history. Processing.

Whitepaper

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. The last person the executive or sales lead spoke to suddenly holds all the influence. Organizations often claim to be customer-centric. However, the reality frequently falls short of this.

Customer

SocialPilot

NOVEMBER 28, 2024

In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. The best part for us was that it uses smart technology for feedback analysis, so you know exactly what people like and don’t hate about your business.

Price

Marketing Insider Group

NOVEMBER 4, 2024

These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale. But the most successful companies recognize that technology alone won’t drive success.

Transform

Marketing Insider Group

JULY 7, 2025

In a multi-touch world, customers interact with numerous pieces of content before making a decision. For example, suppose a blog post introduces a topic, a video explains it in detail, and an email nurtures the lead to conversion. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? Scroll depth.

Whitepaper

Lynton Web

DECEMBER 29, 2024

Closed-loop reporting shows how prospects move from first touch to final sale. We always recommend starting with the foundations of understanding the business's key touch points, engagements, and conversion triggers in their journey. You might eventually reach your destination but waste valuable time and resources.

Customer Journey

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots ? Well, we can’t — at least not entirely. That’s where we come in. In fact, 76.6%

PR

Customers.ai

DECEMBER 23, 2024

Binging your blog? Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data.

Price

Hubspot Marketing

MARCH 26, 2025

If your goal is to boost sales with current customers, live video events and increased personal interaction are the way to go. Consider dabbling in technologies like AI-informed video microapps to make your life easier. If you want to keep operations rolling, its a huge advantage to use technology prudently at the production stage.

Video Marketing

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. What is social media advocacy? In the U.S.,

Promotion

Marketing Insider Group

DECEMBER 5, 2024

Personalized Keyword Strategies CRM systems track customer preferences, revealing terms or phrases likely to attract users. Personalized keywords not only improve rankings but also connect brands with their audiences. Personalized keywords not only improve rankings but also connect brands with their audiences.

CRM

Hubspot Marketing

JUNE 25, 2025

It really comes down to personal preference. The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. Personally, I prefer ChatGPT. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. And, I’m going to show you how.

Copywriting

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. Table of Contents What is lead scoring?

Logistics

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. The personalization revolution Personalization in banking isn’t just a trend—it’s a game-changer. But the innovation doesn’t stop there.

Gen Z

Lusha

DECEMBER 9, 2024

it takes a lot of work to get potential clients’ attention. Old-fashioned outbound lead generation often fails. Sales teams need help with missed connections, poor-quality leads, and wasted resources. This slows down business growth and limits income potential. But what if you could make your outbound efforts work better?

Key Performance Indicator

Backlinko

MARCH 26, 2025

The challenge with AI, or any technology, is that we want the easy way out. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. We hope the tech will magically automate everything. And for mediocre content, AI is the perfect solution. But creating exceptional content is HARD.

eCommerce

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Duct Tape Marketing

JUNE 11, 2025

Self-service and frictionless buying options are critical, but human touchpoints like real stories, community, and personalized experiences are irreplaceable. As the founder of Duct Tape Marketing, John has been guiding small businesses and marketing professionals for decades through proven, strategic marketing systems.

Customer Journey

Whos Mailing What

JULY 31, 2025

Blog | Who’s Mailing What! Blog – All articles Connect with us Membership Plans Video Insights Blog Quick Facts Sign in Free Test Drive WMW! By Paul Bobnak Published on July 31, 2025 Share Tweet Comment In this episode, I talked with Karen Brooker, VP of Growth Strategy for Marketing Card Technology (MCT).

Direct Mail

Rock Content

JULY 17, 2024

The recent news that Meta is using our public posts to train their Artificial Intelligence (AI) models left many of us with an unsettling feeling, especially the artists. Seriously, imagine being an artist in this AI-driven world. If you’re an artist, you might feel a bit uneasy with some AI advancements. What Is Cara? Straightforward, right?

User-Generated

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey

Lusha

DECEMBER 9, 2024

This means staying in touch, answering their questions, and showing them how you can solve their problems. Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Yeah, nobody likes those.

CRM

Hubspot Marketing

MARCH 5, 2025

Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily.

Analytics

Lusha

NOVEMBER 11, 2024

What’s a Lead? A lead is someone who has shown interest in your product. They might have: Filled out a form on your website Joined your email list Downloaded your free guide I joined one of your online events Leads are great because they’ve already taken a step towards buying. But not all leads are equal. What’s a Prospect?

Outbound Marketing

Vertical Response

APRIL 19, 2025

High-traffic pages, such as your homepage or popular blog posts, are prime real estate for your signup forms, ensuring they get maximum visibility. Another effective strategy is utilizing exit-intent technology, which triggers a signup form when a user is about to leave your site.

Email Marketing

Welcome Software

FEBRUARY 26, 2025

It's official: this year's Content & Beyond was another success. With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. Who better to save the day than Ann Handley?

Gen Z

Customers.ai

DECEMBER 23, 2024

Binging your blog? Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data.

Price

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5

Thought Leadership

Duct Tape Marketing

AUGUST 7, 2025

The conversation covers practical ways to align HR and marketing, build buy-in for core values, and keep company culture vibrant—whether you’re working in person or virtually. In-person and virtual teams both need intentional rituals, questions, and fun to keep culture thriving. can strengthen bonds and reinforce culture.

Branding

Spiralytics

AUGUST 7, 2024

Here is a blog covering email marketing campaign examples to help you tap into the right strategy. Well-established goals Define target audience Designing relevant content Personalization of the mail. They hold the power to generate sales for your business. Investing in email can earn you $36 for every dollar spent.

Email Marketing

SocialPilot

JULY 7, 2025

That’s precisely why we put this blog together. TikTok Expands STEM Content Feed TikTok’s dedicated STEM feed, highlighting science, technology, engineering, and math content, is now available to all users. Why it matters for marketers: If your brand touches any part of the STEM world, now’s the time to dive in.

Thought Leadership

SocialPilot

FEBRUARY 16, 2025

In this blog, we will discuss how you can get an influx of organic, authentic, and positive reviews on Facebook to enhance your social proof. In this blog, we will discuss how you can get an influx of organic, authentic, and positive reviews on Facebook to enhance your social proof. Facebook Reviews are gold. Let’s dive in!

User-Generated

Marketing Insider Group

APRIL 29, 2025

Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] This evolution has rewritten the rules.

CRM