Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Hubspot Marketing

JULY 15, 2022

We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. You know what you want. Reasons to Hire a PR Firm.

PR 123

PR Management Communications Promotion 123

Set Up

JANUARY 23, 2024

This blog was written by Joe Koufman , Founder + CEO of Set up. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers.

Food 59

Food Education Price Branding 59

Rock Content

APRIL 3, 2023

White-label blog content is a service that enables you to outsource content tasks to a third-party such as a freelancer or agency. With white-label blog content services, you own whatever written content the third party creates. Here are some benefits of using white-label blog content services.

Price 87

Price SEO Social Media Marketing Content Marketing 87

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Meet our Co-Founders: Neil Patel and Mike Kamo. NP Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Set Up

AUGUST 23, 2022

At Set up , we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.

CMO 59

CMO Copywriting Marketing Marketers 59

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

Management 80

Management Price Analytics User-Generated 80

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 144

SEO eCommerce Thought Leadership Communications 144

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost.

Thought Leadership 110

Thought Leadership Customer Acquisition Education Industry Insights 110

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. What pain points do you address? Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Search Engine Land

NOVEMBER 28, 2022

You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. What gives? Is it time to fire your content marketing agency and move on? Here’s exactly what to weigh and consider. Not so fast.

Content Marketing 95

Content Marketing Key Performance Indicator Communications Marketing 95

Neil Patel

SEPTEMBER 18, 2020

Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. I’ve written more than 4,294 blog posts in 10 years.

Energy 139

Energy Food Market Research Analytics 139

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Neil Patel

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? I should follow them, too!”.

Advertising 112

Advertising Advertisers User-Generated Communications 112

Buffer Marketing

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse?

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Adobe Experience Cloud Blog

OCTOBER 10, 2018

What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention. Marketers need to understand that opportunity is not limited—value is.

Thought Leadership 131

Thought Leadership Communications Place Marketing Strategy 131

Search Engine Land

NOVEMBER 11, 2022

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. SEO professionals are a special breed of marketers from many walks of life. Get the daily newsletter search marketers rely on.

SEO 96

SEO Education Digital Marketing Management 96

Set Up

NOVEMBER 9, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Packaging and Manufacturing to Entertainment and Sports. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Finance 64

Finance Education Manufacturing Entertainment 64

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? Collaborating with other firms can make your agency stand out as a business that’s easy to work with.

Thought Leadership 105

Thought Leadership Communications Product Branding 105

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Everybody wins!

SEO 110

SEO Education User-Generated Entertainment 110

Neil Patel

APRIL 28, 2021

In fact, Shopify dominates nearly 20 percent of the e-commerce market share. Is the Shopify Partner program right for you? Here’s what you need to know. What Is the Shopify Partner Program? The Shopify Partner Program is a set of tools and resources Shopify users can leverage to grow their business.

Affiliate Marketing 110

Affiliate Marketing User-Generated Influencer Marketing Marketing Strategy 110

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Likewise, if you want to become a content writer, you’ll get insights about the process here. They can be blog posts, articles, social media captions, website copies, etc.

Education 52

Education Digital Marketing SEO Communications 52

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Hubspot Marketing

APRIL 20, 2021

In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success. Ironpaper is a digital marketing agency that helps their B2B clients grow. They worked with one of their clients, Goddard, to achieve significant success using HubSpot’s SEO tools.

SEO 123

SEO Digital Marketing User-Generated Management 123

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. Not if you have the right digital strategy agency. That’s no longer the case.

Advertising 124

Advertising Advertisers Market Research Digital Marketing 124

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry.

SEO 62

SEO Digital Marketing Content Marketing Marketing Strategy 62

Neil Patel

FEBRUARY 21, 2021

I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I don’t want that to happen to you. I don’t want you to waste your money or ruin your site. Your SEO Agency Is Hurting You: Signs They’re Doing It Wrong.

SEO 138

SEO Analytics Marketing Plan Digital Marketing 138

Adobe Experience Cloud Blog

JUNE 21, 2018

Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear.

Education 133

Education Thought Leadership Fashion Price 133

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. Key Takeaways.

SEO 138

SEO Thought Leadership eBook User-Generated 138

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Make your audience want more.

eBook 145

eBook Finance User-Generated Transform 145

SMA Marketing

OCTOBER 20, 2022

As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. You are the only you.

SEO 97

SEO Real Estate Promotion Food 97

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Neil Patel

DECEMBER 30, 2020

If you’re like most business people, you’re looking to hire a link-building agency because you heard links drive higher rankings and traffic to your site. The last thing you want to build a bunch of links that Google starts ignoring in 12 months. And that’s because content marketing and backlinks go together perfectly.

SEO 145

SEO Content Marketing Branding Promotion 145

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Ad-Hoc Planned Continuous Learning Why?

Customer 76

Customer Transform User-Generated Retail 76

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. After all, it can spit out an entire blog post in mere moments. At first, my instinct was to join “Team No AI” and to ignore it altogether.

Copywriting 40

Copywriting Education Price Communications 40

Buffer Marketing

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. I wanted to be the one to help fill that gap, and it felt like there was no sense in gatekeeping information from business owners who couldn’t afford to hire me anyway.

Price 93

Price Digital Marketing Promotion Customer 93