Buffer Marketing

JUNE 5, 2023

For the past four years, my team of six and I have collectively spent about 20 to 25 hours a week creating and curating free resources for small business owners that we share on our social channels , email newsletter , and blog. As she put it, when it comes to marketing advice, the what to do is free. The how to do it is not free.

Price 93

Price Digital Marketing Promotion Customer 93

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. To do this, you have to know what user persona you're targeting and what offer would entice them. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Duct Tape Marketing

FEBRUARY 16, 2022

Finding Your Niche And Scaling Your Agency written by John Jantsch read more at Duct Tape Marketing. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business.

Education 80

Education CRM Manufacturing Advertising 80

Customers.ai

JANUARY 8, 2024

These challenges underscore the importance of thinking ahead. While there are any number of ways to capture first-party data, there are a few we think will help you stay ahead of the game: Website Visitor Identification Wouldn’t it be nice to know who is visiting your site? That’s exactly what website visitor identification tools do.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Neil Patel

OCTOBER 24, 2020

So what do you do? For instance, they must be willing to tell clients things they need to hear but may not want to – even if it means losing business. Ever ready to put their best foot forward, the expert should deeply care about helping their clients achieve their business objectives. Hire a consultant, hands down.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Neil Patel

OCTOBER 19, 2020

LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? Users can post as many Stories as they like, making it easy to quickly jump in, record a quick update with what you’re doing, and then allow your connections to check it out. So, why stories?

User-Generated 144

User-Generated Branding Management Customer 144

Search Engine Land

JULY 11, 2023

Do you go to work every day hoping to make an impact? I know I do. Our drive to do well can sometimes cause conflict and can stop us in our tracks. We’re going on a journey to a digital agency. It can be any agency. Alongside all of the fun, a lot of hard work happens in the agency.

SEO 72

SEO Branding Education Transform 72

Hubspot Marketing

DECEMBER 18, 2023

That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Here's what they had to say about why email marketing audits matter. Using email audit best practices, my team and I were able to pinpoint areas of improvement and increase our client's OPR and CTR from 10-15% to 27-35%,” Gan continues.

Email Marketing 110

Email Marketing Health Marketing Marketers 110

Search Engine Land

DECEMBER 15, 2023

Why do we care about AI taking our content? Let’s think through all of these risks in more detail. Someone could also prompt generative AI to create content in your style, as many tools allow people to do. Is there a difference between a human stealing your content and a large language model doing the same?

User-Generated 117

User-Generated SEO Thought Leadership Place 117

SocialPilot

DECEMBER 6, 2023

Nowadays, it’s the answer to any question you could think of. “I Why should a business get you to consult on their social media strategy? Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Branding 88

Branding Promotion Analytics Place 88

Duct Tape Marketing

APRIL 6, 2023

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast , I interview Joey Coleman. By doing so, retention numbers can significantly improve. He helps companies keep their customers.

Customer Journey 89

Customer Journey Non-Profit CRM Place 89

Duct Tape Marketing

APRIL 5, 2023

With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program. Like this show?

Advertising 82

Advertising Advertisers Copywriting Digital Marketing 82

Search Engine Land

OCTOBER 25, 2022

Why is curiosity important in marketing? We often get caught up in the day-to-day tasks that we forget to step back and question everything we’re doing. We become complacent and go through the motions without thinking about our actions or why. We can also challenge the status quo and find better ways to do things.

SEO 96

SEO Marketing Marketers Key Performance Indicator 96

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Agencies don’t want to do one-off work.

Thought Leadership 49

Thought Leadership Communications Product Branding 49

Duct Tape Marketing

NOVEMBER 9, 2022

Key Takeaway: How do you turn a $1 million company into a $10 million one? 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 12:00] How do you help somebody prioritize what’s on the roadmap? [12:52]

Real Estate 76

Real Estate Price Marketing Marketers 76

Marketing Insider Group

DECEMBER 14, 2021

We do this all day, every day! Build a strong working relationship with writers by sending them lots of constructive review feedback. Why is Providing Feedback to Your Team Important? This is why we start with test articles at MIG. Form healthy relationships between you and your writers. Source: Semrush.

Thought Leadership 97

Thought Leadership Education Communications Content Marketing 97

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).

Transform 90

Transform Marketing Marketers Non-Profit 90

Neil Patel

AUGUST 13, 2020

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Let’s get started!

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Neil Patel

JULY 28, 2020

Why is that? Because marketing is tough, so why would you start off by going after the wrong people? If you target people who don’t want to buy your stuff, you might get more traffic to your site… but it won’t do much for you. When I first started out in marketing, I thought traffic was everything.

Fashion 145

Fashion Education Product Communications 145

Litmus

MAY 10, 2021

Who will access your email automation tool and why? After all, if your tool doesn’t help you deliver on those goals, why are you even using it? Plus, having these goals in mind will help you determine if the tool you end up picking is worth sticking with. Drip campaigns : How do you plan on nurturing your inbound leads?

CRM 143

CRM Price Email Marketing User-Generated 143

Moz

DECEMBER 17, 2019

If you’re not an expert, you can end up getting something far from what you’ve been expecting. I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. See for yourself.

PR 67

PR Price SEO Branding 67

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. But we’re also going to explain why. Why Use Your Unspent Marketing Budget On Content Marketing? At the end of the year, we want only highly qualified leads so we can focus what time we have left on closing deals.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Moz

FEBRUARY 14, 2021

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

SEO 58

SEO Customer Journey Education Analytics 58

Moz

MAY 14, 2020

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. Now, today I'm going to focus a little bit more on the agency and consultant side.

SEO 68

SEO Customer Product Branding 68

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts.

Copywriting 143

Copywriting eBook Communications Marketing 143

Content Marketing Institute

DECEMBER 21, 2018

Thinking about a major #marketing change? And, luckily, his writing partner Tom is head of one of the most respected and successful content agencies in the world, Skyword. When I found Storynomics’ brief introduction titled The Marketing Crisis, I think, “Good! Make Blue Ocean Shift the first step in reinvention. Click To Tweet.

Content Marketing 89

Content Marketing Non-Profit Marketing Marketers 89

Neil Patel

FEBRUARY 22, 2023

To get started, list relevant words that describe what you do. In addition, take time to do some competitive analysis so you can assess keyword search volumes. Adding long-tail keywords to your blog content can attract the right type of customers. While many brands don’t use rich snippets, the benefits are undeniable.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Rock Content

OCTOBER 6, 2015

According to an ANA survey , agencies and their clients are less than satisfied with how the creative process works. Only 36% of agencies report satisfaction with the approval process. And when it comes to writing good briefs , only 27% of agencies report that their clients’ briefs are well done.

Communications 91

Communications Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 20, 2015

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Do you both share the same values?

CMO 134

CMO Automobile Customer loyalty Marketing 134

Hubspot Marketing

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Why is press release distribution important? The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. Don't panic.

PR 137

PR SEO Analytics Price 137

Welcome Software

NOVEMBER 1, 2022

Please start off by telling us about your history and relationship with Optimizely. And loved the product, early doors, I think the philosophy behind Episerver, and now Optimizely has always been great technology that's easy to use, and that completely suits our value proposition and where we're at in the market with customers as well.

Transform 40

Transform Management Product Customer 40

Welcome Software

NOVEMBER 1, 2022

Please start off by telling us about your history and relationship with Optimizely. And loved the product, early doors, I think the philosophy behind Episerver, and now Optimizely has always been great technology that's easy to use, and that completely suits our value proposition and where we're at in the market with customers as well.

Transform 40

Transform Management Product Customer 40

Exposure Ninja

AUGUST 26, 2022

” By the end of this post, I’ll have not only answered that question but also explained what you need to do about the update (if anything at all). I’ll explain: Exactly what you need to do. Why Google released the Helpful Content Update. We wanted to get this information out as soon as possible.

Copywriting 115

Copywriting SEO User-Generated Education 115

Sachs Marketing Group

JULY 5, 2023

A good website design can mean all the difference between a visitor bouncing and a visitor becoming a customer, which is one of the many reasons why web design is so important. For example, Medium, a popular blogging platform, uses simple and clean fonts which make long-form articles pleasant to read.

Transform 52

Transform SEO Communications Branding 52

Moz

JULY 24, 2019

Posted by getsprunk Take a moment to think about how you’ve used the internet today. In our experiences with clients, we’ve seen companies struggle in four major areas: Budget. While many brands have figured out how to produce frequent and consistent written content, few have figured out how to do so with video.

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

Rock Content

APRIL 27, 2020

Through the strategy, it’s possible to attract people who fit the brand’s target audience and start a long-lasting and profitable relationship. However, it’s wrong to think it’s enough to idealize the approach and expect the results to come naturally. Besides, 90% of agencies that already apply the strategy say it’s successful.

CRM 62

CRM Customer Acquisition User-Generated Marketing 62

Duct Tape Marketing

APRIL 14, 2015

The 3 Kinds of Partners Every Business Needs written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. You don’t simply source vendors you develop relationships that allow both parties to be more profitable. When you get right down to it business is mostly about successful collaboration.

Non-Profit 71

Non-Profit eBook Partner Marketing Communications 71