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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging.

Branding 100
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The Ultimate Guide to Embedding Content on Your Website

Hubspot Marketing

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This post is a step-by-step guide to embedding social media content into your website from Twitter, Facebook, Instagram, Pinterest, Google Calendar, YouTube, and TikTok.

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6 Social Selling Tools to Consider

Hubspot Marketing

In this blog post, we’ll go over: What are social selling tools? I can use the social media tool to generate captions to promote the products on Instagram and TikTok. You’re also able to measure the effectiveness of your social selling efforts with the campaigns tool that allows you to tag related marketing assets and content.

Price 99
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How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Hubspot Marketing

Here, let's explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. Facebook Shops and Pink Tag Boutique. Pink Tag Boutique, a Kentucky-based clothing and accessories boutique, saw immense growth on the platform. TikTok and Abbott Lyon. Instagram Reels & Headway.

Gen Z 117
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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

You can then use Twitter to post about company updates, tag companies or customers in posts, retweet positive customer tweets, and respond to customer questions via tweet or direct messages. However, to compete with apps like TikTok, Instagram has shifted away from being a photo-sharing app.

Gen Z 145
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How consumers are contacting brands on social media this holidays

Martech

Family/friend recommendations on social media (60%) Face-to-face/direct recommendations from family/friends (57%) Brands’ social media accounts (55%) TV (50%) Influencer recommendations on social (42%) Review sites (23%) Print or digital media (newspapers, magazines, blogs) (19%) Podcasts (15%) Other (1%) Contacting brands.

Branding 117
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How to optimize your social media pages for search

Search Engine Land

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. TikTok's Keyword Insights and Hashtag Tool : Specifically designed for TikTok, these tools identify popular keywords and hashtags within the platform and show how other accounts are using the terms.

SEO 97