Buffer Marketing

JULY 31, 2024

TikTok also releases a similar “ What’s Next Trend Report ” every year for its platform. Like TikTok, these trending templates are usually general trends you can spin and make your own. It’s anything you’re tagged on or mentioned in by your audience. Thredup is an excellent example.

User-Generated

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Views : On YouTube, Instagram Reels, TikToks, Shorts, etc. On TikTok, 87.3% Lets dive in.

SEO

SocialPilot

AUGUST 13, 2024

It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers.

Social Media Marketing

Sprout Social

JULY 25, 2025

Repost customer photos, tag them and explain their story in your caption. Share Instagram-only offers, TikTok-first launches and time-sensitive codes. Create a weekly format, tag the person and explain what they did. Show off your customers Today’s UK buyers want credibility, not fluff. The best bit?

Branding

Buffer Marketing

JANUARY 16, 2025

Supports platforms like Instagram, TikTok, YouTube, and more. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. Paid plans from $5/month for 100 searches. Understand audience search behaviors.

Price

Buffer Marketing

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We tag other LinkedIn profiles  Tagging will help increase the visibility of your post. That’s why we have a dedicated blog post category.

Real Estate

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Backlinko

JULY 1, 2025

This handmade candle brand has nearly 90K TikTok followers and 500K likes. Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. For example, Toasted Mallow, a gourmet marshmallow shop, got over 1 million views on TikTok.

Marketing

Sprout Social

JANUARY 22, 2025

That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Want them to read a blog post? Likewise, tags can help the LinkedIn algorithm better understand what your content is and serve it to users accordingly. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy

Marketing Insider Group

MARCH 24, 2025

According to MassageBook , the three main social media platforms are Facebook, Instagram, and TikTok (which have over 3 billion , 2 billion , and 1 billion active monthly users worldwide). However, social media is not the best place for long-form text contentif you have a lot of text to share, its best to do so on your businesss blog.

User-Generated

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Buffer Marketing

DECEMBER 16, 2024

Source: Sniply Sniply also offers basic URL shortening services features, including QR codes, UTM tags, detailed analytics, and custom domains. For example, you could automatically create a shortened link whenever you publish a new blog post. How cool is that? How to shorten a URL Creating a short link is simple.

Price

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Sprout Social

DECEMBER 12, 2024

Some of these brands might look familiar, as theyre staples on the Insights blog. Unhinged brand voices are rampant on platforms like X and TikTok, but many brands take a more buttoned-up approach to Threads. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023.

Gen Z

Hootsuite

JANUARY 10, 2025

Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. If you’ve already got an active audience tagging you in posts (lucky!), For instance, if a how-to video is a hit, can you spin a blog post out of that?

Entertainment

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Creating and uploading videos on TikTok Ready to make a TikTok video?

Transform

Hubspot Marketing

APRIL 23, 2025

Guest blogging and podcasts: Being invited to share your expertise on external platforms to tap into new audiences. A spectator records the moment and posts it on Instagram and TikTok, tagging the climbing gym. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). And more searches are happening on YouTube and TikTok every day. Don’t forget to craft compelling title tags and meta descriptions that drive clicks. Nick’s blog didn’t. Who knows what SEO will look like in the future.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. This shows organic brand awareness and whether people talk about you in their posts or comments without necessarily tagging you. Social Media Share of Voice Metrics You want to outshine your competitors, right?

Key Performance Indicator

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. By sharing honest, valuable information like this via blog articles or social media, people will learn what you offer and begin to see you as a trusted expert in the space they want to buy from. Image Source 5.

Manufacturing

Marketing Insider Group

OCTOBER 15, 2024

If you want to tell longer stories, you could link to more comprehensive blog posts on your website. Reference your primary personas to understand each group’s preferences, such as their: Preferred social media channels, whether Facebook, Instagram, X, or TikTok.

User-Generated

Backlinko

JANUARY 6, 2025

Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. You’re also building marketing assets that drive results across every channel. increase in Add to Cart.

eCommerce

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They can involve tags, hyperlinks and @-mentions. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Branding

Buffer Marketing

DECEMBER 5, 2024

Iconosquare Iconosquare helps you track, grow, and report your performance on your Facebook, Instagram, X, LinkedIn, and TikTok accounts. 3 cool features Discover photos, captions, and comments that tag or mention your brand. On web: Log in to your TikTok account > Hover your mouse over your profile picture > View Analytics 5.

Analytics

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership

Hubspot Marketing

OCTOBER 8, 2024

My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. As a team, we've tracked our blog assignments in Asana since the very beginning.

Price

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Use header tags (H1, H2, H3, etc.) Your H1 tag should include your primary keyword and accurately describe the main topic of your page. Sounds chaotic, right?

SEO

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. People don’t buy from brands they don’t know. billion valuation by focusing on brand awareness through consistent, engaging content on Instagram.

Real Estate

SocialPilot

MARCH 23, 2025

Using the best real estate hashtags on platforms like Pinterest, TikTok, Twitter, Facebook, Instagram, and LinkedIn can enhance visibility and engagement. This blog talks about the most effective real estate hashtags for 2025, platform-specific strategies, and expert-backed tips to help you dominate social media and entice high-quality leads.

Real Estate

Sprout Social

JULY 23, 2025

Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing. Sprout’s platform provides visibility into the key metrics for both strategies.

Affiliate Marketing

Hubspot Marketing

SEPTEMBER 24, 2024

You will have your blog post outline. If you’re doing a lot of content marketing, SEO, and blog writing, you must consider WriterZen because the functionality and price of this tool make it very affordable. This feature offers generative AI for title tags, meta descriptions, full article outlines, and the article itself.

User-Generated

SocialPilot

FEBRUARY 11, 2025

This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. Massive Participation: Millions recreated the dance on TikTok, YouTube Shorts, and Instagram Reels. Lets get started! How Did This Take Over Social Media? Why Does It Matter?

User-Generated

Buffer Marketing

MAY 8, 2025

, and the number of messages and customer queries you receive is piling by the minute Maybe you’re held by a thread and respond to every DM, comment, and direct tag, but miss the organic brand mentions (where you’re not directly tagged) Enter: Social media monitoring tools. buffer Hello! Paid plans begin at $9.99/month.

Price

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. If a competitor focuses heavily on Facebook ads but ignores TikTok, you can capitalize by targeting the younger demographic with short-form, high-impact videos. Is their messaging outdated or missing key pain points?

PR

Buffer Marketing

APRIL 30, 2025

💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks. SparkToro SparkToro is like having a crystal ball for understanding your audience.

User-Generated

Scoop.it!

AUGUST 1, 2024

Tools like Pocket and Feedly allow you to tag and categorize content to stay organized. For instance, if your primary engagement comes from newsletters, you should focus your resources on cultivating your mailing lists instead of starting a TikTok account because you’ve heard everybody has one.

Key Performance Indicator