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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

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PPR special edition: The best brands on social media in 2024

Sprout Social

Some of these brands might look familiar, as theyre staples on the Insights blog. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less.

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer Marketing

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ?

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. But, the tools and techniques that seem futuristic now could soon become industry standards. As marketers, we’re always being asked to do more with less.

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Monzo Bank’s investments in social media creativity pay dividends

Sprout Social

For media and retail brands, going viral is easy. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. But thats why working in social in a regulated industry comes with its own challenges. They want to be entertained.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?