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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman.

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How to Become a Successful Social Media Consultant

Sprout Social

Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. This career takes time and work. If you need writing, social, or marketing/comms help, I’m taking clients! I’m excited + terrified! Do your research.

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In This Dame and Age | Women's History Month Contribution Blog

Set Up

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

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A Marketer’s Career Journey: Transitioning from Agency to Client-Side Marketing

Set Up

At Set up , we are in a unique position to have conversations with all types of marketers from every corner of the industry. We’ve learned through our annual Marketing Relationship Survey that sharing different perspectives on both the Agency and Client-side of marketing helps both parties understand and work better with one another.

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A Marketer’s Career Journey: Transitioning from Client to Agency-Side Marketing

Set Up

Transitioning from the Brand side to the marketing Agency side can be a rewarding yet challenging journey for marketing leaders. The dynamics between Brand marketing and Agency work differ significantly, presenting both unique opportunities and obstacles. Brand Side?

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How Big Is the Gender Gap Between Men and Women in SEO?

Moz

Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.

SEO
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The 7 Types of Stakeholders to Involve in Your Website Redesign Project

Orbit Media Studios

We once had a client refer to their website project as a “baby.” Keep the masses away and let the marketing team do what they do best. This same client who successfully kept the committee at bay still involved important stakeholders at critical milestones in the project. Should you include the CEO in the kick-off meeting?