Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

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Copywriting Advertising Advertisers SEO 98

Sprout Social

FEBRUARY 15, 2022

Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. This career takes time and work. If you need writing, social, or marketing/comms help, I’m taking clients! I’m excited + terrified! Do your research.

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Social Media Marketing Analytics Copywriting Price 105

Set Up

APRIL 9, 2024

This blog was written by Joe Koufman , Founder + CEO of Set up. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. Welcome to the crossroads of marketing mastery!

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Transform Marketing Marketers CMO 59

Orbit Media Studios

NOVEMBER 21, 2022

We once had a client refer to their website project as a “baby.” Keep the masses away and let the marketing team do what they do best. This same client who successfully kept the committee at bay still involved important stakeholders at critical milestones in the project. Should you include the CEO in the kick-off meeting?

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Copywriting Logistics Customer Marketing Strategy 63

Moz

AUGUST 24, 2020

Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.

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SEO Price Promotion Health 68

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

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Advertising Advertisers Retail Shoppers 52