Setup Pulse - 5.13.24
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.
Read about what’s being talked about this week!
Trending Topics
Gen Z = Penny Pinchers
While economic conditions are on the rise, Gen Z’s not buying it. 40% are still pessimistic about the economy and are more conservative in their spending. Your brand needs to prioritize effective pricing through promotions and exclusive offers.
Starting Your Own Agency?
It’s time to use your fear to your advantage. Starting a new business solo is scary… but what fears aren’t as obvious? Reach out to your network to work with you as a new agency. Reaching out could even lead to your first hire. Don’t let fear hold you back, let it help you succeed!
More And More Privacy
Last month, 16 states instituted comprehensive consumer privacy laws. Advertisers should start taking action now to understand the limits around how these audiences can be marketed to and think through future changes for data management.
New + Noteworthy
Budweiser Helps You Uninterrupt
If you experience ads on Spotify, at least make them related to your music choices. Budweiser realized their name is in over 500 different songs and turned them into targeted ads based on genres users were listening to.
Ad Of The Week
The first AI…. beer? Beck’s released a beer that ‘made itself’ in terms of all it’s aspects from the name, recipe, logo, can design, and marketing. In celebration of Beck’s 150 year anniversary, they wanted a beer that you could touch, smell, and taste, all with AI. Even if some of the ads had mistakes, there was 93% positive sentiment across the board.
Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!
Transitioning from Brand-side to Agency-side marketing can be both rewarding and challenging for marketing leaders. This shift offers unique opportunities to enhance strategic thinking, creativity, and versatility while navigating the fast-paced dynamics of managing multiple Clients. Drawing on insights from marketing experts like Cami Albrecht and Elaine Fowler of Sagepath Reply, this blog provides essential advice for successfully making the switch and leveraging the benefits of both career paths.