Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content “for everyone” is a mistake. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

SocialPilot

JULY 4, 2025

Behind-the-Scenes & Culture Posts Behind-the-scenes (BTS) and company culture posts reveal the human side of your brand. These are non-salesy, story-driven, and build emotional resonance with your audience – perfect for startups, HR tech, SaaS, and creative agencies. Feel like it’s impossible to go viral on LinkedIn?

Thought Leadership

Neil Patel

FEBRUARY 11, 2021

Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make. 25 Home Business Ideas. Teach Online Courses.

Real Estate

Set Up

JUNE 11, 2024

At Set up , we are in a unique position to have conversations with all types of marketers from every corner of the industry. We’ve learned through our annual Marketing Relationship Survey that sharing different perspectives on both the Agency and Client-side of marketing helps both parties understand and work better with one another.

Marketers

Set Up

MAY 29, 2024

Transitioning from the Brand side to the marketing Agency side can be a rewarding yet challenging journey for marketing leaders. The dynamics between Brand marketing and Agency work differ significantly, presenting both unique opportunities and obstacles. Brand Side?

Marketers

Adobe Experience Cloud Blog

APRIL 29, 2016

Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. Impact to Marketers. Segmentation.

Whitepaper

Set Up

APRIL 9, 2024

This blog was written by Joe Koufman , Founder + CEO of Set up. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. Welcome to the crossroads of marketing mastery!

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