17 Best Gaming Affiliate Programs
Written by Backlinko TeamIn collaboration with Semrush
The gaming community is willing to invest large sums of money to fuel their hobby. This enthusiasm has propelled the gaming industry to a staggering worth of $217.06 billion as of 2022, with projections to reach $583.69 billion by 2030.
If you’re a gamer, then you’ve probably wondered, at some point, how people make money from this pastime. Well, let me tell you that there are a bunch of ways to do that, with one of the primary ones being affiliate marketing. Gaming affiliate marketing is about partnering with companies to promote their games or gaming products and earning a commission for each sale or referral.
With over 3 billion gamers worldwide, it’s no surprise that the gaming niche boasts a plethora of profitable affiliate programs. It’s a super lucrative niche and arguably the perfect way to turn your passion into profit.
Using our expertise in affiliate marketing and gaming trends, we’ll take you through the top 17 gaming affiliate programs. Keep reading and you’ll be “unlocking achievements” in no time.
TopGaming Affiliate Programs
- GameFly Affiliate Program
- SteelSeries Affiliate Program
- Zygor Guides Affiliate Program
- Logitech Affiliate Program
- Razer Affiliate Program
- Hyperx Partner Program
- Green Man Gaming Affiliate Program
- Ubisoft Creators Program
- NVIDIA Partner Network
- CDKeys Affiliate Program
- Twitch Affiliate Program
- SecretLab Affiliate Program
- Epic Games Affiliate Program
- Fanatical Affiliate Program
- GamerDating Affiliate Program
- Kinguin Affiliate Program
- EA Games Creator Network
1. GameFly
Product Category: Video game rentals and sales
Commission rates: $5 – $20 per signup; 10% per sale
Cookie duration: 30 days
Signup here: GameFly affiliate program
Pros: Wide selection of games and accessories, industry reputation, and a variety of services
Best For: Gaming bloggers
Joining the GameFly affiliate program is like stepping into a world where gaming enthusiasts and affiliate marketers meet. We’d say it’s definitely one of the best gaming affiliate programs on offer, as it offers a nice opportunity to promote a wide variety of games and gaming accessories.
While blogging, you’re already pointing gamers to the best video games out there, so you might as well get a GameFly affiliate link to earn some profit. Remember, if you can sell a game’s experience well enough, then gamers would likely want a convenient link through which they can purchase it, it’s that simple.
With GameFly you’d be tapping into an ever-growing gaming market, providing your audience with a service that’s entertaining and practical. It doesn’t matter whether your audience is into the classics or new releases, GameFly pretty much has it all.
2. SteelSeries
Product Category: Gaming peripherals
Commission rates: up to 8%
Cookie duration: 30 days
Signup here: SteelSeries affiliate program
Pros: High commission rate, wide product range, and a solid brand reputation
Best For: Gaming gear reviewers
SteelSeries is leading the charge in creating cool gaming gear. They’ve also got a nice affiliate program that’s perfect for people who like high-quality gaming peripherals (and it happens to have one of the highest commission rates for gaming peripherals affiliate programs).
SteelSeries has a reputation for creating products that are high-quality and innovative. So, it won’t look like you’re just selling gaming products. You’ll be endorsing a brand that’s one of the best within its industry. Plus, they range from headsets to keyboards, giving you a bunch of ways to enhance your gaming experience.
This gaming affiliate program is especially suited for streamers, YouTubers, and gaming community managers who share a genuine enthusiasm for comfortable gaming.
3. Zygor Guides
Product Category: Gaming guides
Commission rates: 50%
Cookie duration: 60 days
Signup here: Zygor Guides affiliate program
Pros: Long cookie duration, very high commission rate, and recurring income opportunities
Best For: WoW enthusiasts
Zygor Guides specializes in detailed, in-game guides for the popular World of Warcraft and WoW Classic games, which makes it a unique affiliate network. This is a clear chance for you to be able to help the over 5 million gamers in the WoW community while earning some good cash on the side.
The reason why it’s one of the top gaming affiliate programs is because of its impressive commission structure and the niche-specific product it offers. You can earn 50% of the sale achieved through your link, and there’s the possibility of earning a recurring commission since it’s a monthly subscription model.
4. Logitech
Product Category: Gaming peripherals
Commission rates: 4% – 10%
Cookie duration: 30 days
Signup here: Logitech affiliate program
Pros: Strong industry reputation, competitive commission rate, high average order volume
Best For: Gaming gear reviewers
As an affiliate marketer, Logitech can be an easy way to tap into the world of tech and gaming. All you have to do is promote products like gaming mice, headsets, and keyboards – products you likely already use.
Logitech is an internationally recognized brand with very high customer satisfaction, which is why customers tend to spend about $125 every time they purchase and what makes it such a desirable brand to represent. If selected, you can get between 4% and 10% per sale, and you get the standard 30-day cookie window.
Like the other niches within gaming, make sure you have a genuine affinity for the product, because people can tell when you don’t. In other words, if you’re known to be a console controller gamer, don’t come around the corner promoting a Logitech gaming mouse. It’s just not a good look.
5. Razer
Product Category: Gaming hardware and peripherals
Commission rates: up to 10%
Cookie duration: 30 days
Signup here: Razer affiliate program
Pros: Prestigious brand and premium product lines
Best For: Gaming gear reviewers
Razer is pretty much the same as Logitech in terms of the opportunity it offers gamers. For gamers who are passionate about their gaming accessories, joining this gaming affiliate program is like unlocking the hardest achievement of a video game. Never mind commission – just being affiliated with Razer is such a rewarding feeling for so many gamers.
They’re a real heavyweight in the video game industry, offering top-tier gaming products that range from high-performance gaming laptops to peripherals like mice and keyboards. Think of Razer as more of a lifestyle brand.
Their affiliate program’s structure is designed to reward affiliates for their efforts, with commissions paid on monthly net sales. It’s ideal for those who have a strong presence in the gaming community.
6. HyperX
Product Category: Gaming peripherals
Commission rates: 5%
Cookie duration: 30 days
Signup here: HyperX affiliate program
Pros: Quality products, extensive product range, and a less competitive niche for affiliate marketers compared to bigger brands
Best For: Gaming content creators
Next up we have HyperX, another great brand for those who are mad about gaming accessories. In their store, you’ll find high-quality gaming accessories, like headsets, keyboards, and memory products. So, you’d be tasked with selling a comfortable gaming lifestyle to your audience.
We wouldn’t say that HyperX has as much influence as either Razer or Logitech, but they could be a better alternative to those two for some. Although HyperX is fairly popular, it’s not as saturated in terms of affiliate marketer competition.
HyperX’s affiliate program would be the best option for gaming content creators who are a bit newer and don’t have as much pull yet.
7. Green Man Gaming
Product Category: Video games and game keys
Commission rates: up to 5%
Cookie duration: 30 days
Signup here: Green Man Gaming affiliate program
Pros: Dedicated account management team
Best For: Gaming bloggers
Green Man Gaming is a renowned online video game retailer, and if you join this affiliate program, you can enjoy promoting a vast catalog of over 7,000 games. It’s a program that’s pretty much made for those who have a gaming blog, YouTube channel, or a strong social media presence focused on video games.
The commission of up to 5% per sale certainly isn’t the highest, but you need to consider how quickly games sell. So, if you play your cards right, you could find yourself earning a good amount of money with Green Man Gaming. You should also think about how the average game price in this new generation of gaming has increased to a whopping 70 bucks, so you can make a decent amount off each game purchased.
With Green Man Gaming, you’ll also have access to exclusive offers and a dedicated account management team to help maximize your affiliate success.
8. Ubisoft Creators Program
Product Category: Video games
Commission rates: 3%
Cookie duration: 30 days
Signup here: Ubisoft Creators Program
Pros: Well-known gaming brand, big game titles, and ongoing support for creators
Best For: Game reviewers
Trust us, joining the Ubisoft Creators Program is a big opportunity. You essentially get the chance to promote games from one of the biggest names in the industry. Plus, they offer free games to affiliates to make it easy to create game reviews or streaming content.
This gaming affiliate program is designed for content creators, community leaders, and those with a creative flair who want to bring Ubisoft’s games to life through their unique voices and platforms.
Once you join, you’ll have access to a personalized dashboard, which is aligned with your channel’s interests and tone.
The major problem with this program is that it’s highly sought after, so there will be a lot of other creators with the same idea as you. They also have stringent channel size requirements to narrow down who can apply.
9. NVIDIA Partner Network
Product Category: Graphics cards and gaming tech
Commission rates: 5%
Cookie duration: 45 days
Signup here: NVIDIA Partner Network
Pros: Broad appeal, Innovative products, Leading technology
Best For: Tech enthusiasts
Joining the NVIDIA Partner Network means joining arguably one of the best gaming affiliate programs for tech enthusiasts. This is particularly true if you’re fascinated by the power of AI and advanced graphics in gaming.
If you somehow don’t know, NVIDIA is a leader in GPU technology that offers a lot more than just gaming hardware. They’re at the forefront of AI and data analytics innovations.
Remember, gaming has quite a few aspects, so you don’t have to restrict yourself to just promoting the actual video games. This program allows partners to dive into a range of products and technologies that are shaping the future of gaming and AI.
We’d suggest this program for anyone more interested in the technical side of gaming, like building your own PC.
10. CDKeys
Product Category: Digital game keys
Commission rates: 5%
Cookie duration: 30 days
Signup here: CDKeys affiliate program
Pros: Wide game selection and part of growing sub-niche
Best For: Gaming deal bloggers
Let’s be honest, the era of buying physical copies of games is pretty much coming to an end, and CDKeys is way ahead of the curve when it comes to this shift. They specialize in digital keys for the latest and greatest games, so their affiliate program is a goldmine for gaming content creators. It’s a service that’s only increasing in demand.
By joining this program, you get to market loads of digital games to your audience and earn commissions with every purchase they make. This program is ideal for gaming bloggers, streamers, and influencers who want to provide their audience with easy access to games at competitive prices.
11. Twitch
Product Category: Streaming platform
Commission rates: 5% – 50% per sale
Cookie duration: N/A (Simply requires account activity)
Signup here: Twitch affiliate program
Pros: Lots of monetization opportunities, platform popularity, and community-building opportunities
Best For: Streamers
The Twitch Affiliate Program is a very popular way for streamers to monetize their passion. The platform is widely popular among dedicated gamers, and the affiliate program provides a 5% revenue share on game sales through your channel page.
Apart from the ability to promote games, Twitch provides a good chance to really build your online brand and community.
To join, you need to meet certain criteria, including reaching 50 followers, streaming for 8 hours, streaming on 7 different days, and achieving an average of 3 viewers. Once these milestones are achieved, you’ll be invited to the program.
This program needs you to be quite consistent in terms of streaming, but this generally shouldn’t be a problem if you’re streaming your passion.
12. SecretLab
Product Category: Gaming chairs
Commission rates: 12%
Cookie duration: 7 Days
Signup here: Secretlab affiliate program
Pros: Premium products and remarketing campaigns to help in boosting conversions
Best For: Hardcore gamers
If you’re going to be playing games for hours on end, then you’d likely want to do it in the most comfortable way possible. This is where SecretLab comes in.
The high-quality gaming chairs and desks from SecretLab are designed to take your game to the next level, and as an affiliate, you get to promote these premium products.
The reason why we say you “get to” is because their products have a lot of marketing potential. Most gamers dream of having a futuristic-looking setup, so you won’t have much trouble promoting SecretLab’s products.
Another bonus is that the program is structured to help increase conversions, including remarketing campaigns to target visitors who have shown interest.
13. Epic Games
Product Category: Video games
Commission rates: 5%
Cookie duration: 30 days
Signup here: Epic Games affiliate program
Pros: Popular game titles, Great for community building
Best For: Gaming influencers
The Epic Games Support-A-Creator program ranks among the top gaming affiliate programs for those who create content around popular titles like Fortnite and Rocket League. This program works best for streamers and content creators who value community building and creating quality content.
We’ve seen the level of reach Fortnite alone has, so if that’s your preferred title, this affiliate program could be very mutually beneficial.
14. Fanatical
Product Category: Video games and bundles
Commission rates: 5%
Cookie duration: 90 days
Signup here: Fanatical affiliate program
Pros: Vast game library that appeals greatly to bargain hunters
Best For: Budget gamers
People with a gaming website, YouTube channel, or Twitch stream can benefit a lot from Fanatical’s program. It’s particularly appealing if you’re a PC gamer who likes sharing amazing deals on officially licensed game keys.
What we like about this affiliate program is that it works well, whether you have a massive following or a dedicated niche. Not to mention the long 90-day cookie window which is way above the industry standard of 30 days. They’ve got a vast library of games, so you’ll have more than enough options to choose from to promote.
There are two distinct affiliate programs available. The first one caters to those managing websites or blogs, while the second one is designed for individuals handling video content on social media. The majority of affiliates typically align with the first model.
15. GamerDating
Product Category: Dating service for gamers
Commission rates: 20%
Cookie duration: 45 days
Signup here: GamerDating affiliate program
Pros: Unique niche market with lots of potential, broad eligibility criteria, and an attractive commission rate
Best For: Niche dating
GamerDating presents an interesting opportunity for a gaming affiliate marketer, especially if you’re keen on connecting gamers in more ways than just through gameplay. With a passion like gaming, “getting out there” can become difficult because of how time-consuming it can be. This is why GamerDating decided to lend gamers some help in this area.
This program allows you to promote a unique niche dating service specifically designed for gamers. It’s a chance to help your audience find companionship with others who share their love for gaming. So, you can imagine that marketing GamerDating won’t be too difficult. Plus, the commission rate of 20% is very generous when memberships cost $35 for two months or $70 for four months.
16. Kinguin
Product Category: Gaming keys
Commission rates: 5-10%
Cookie duration: 30 days
Signup here: Kinguin affiliate program
Pros: Variety of games to promote, multi-tiered commission structure, customized banners, and a dedicated support team
Best For: Console gamers
Kinguin is a digital marketplace that specializes in the sale of game keys with instant delivery available 24/7.
Their gaming affiliate program, known as Kinguin Mafia, allows you to promote games across a range of consoles, including gaming PCs, PlayStation, Xbox, and Nintendo systems. They offer a multi-tiered commission structure with a base commission of 5% for each sale surpassing $100, with opportunities for higher commissions based on sales performance.
To sweeten the deal, they also offer enticing incentives. When new affiliates register through your referral link, you receive a 0.75% cut of their commissions. Additionally, you earn an extra 0.25% on the sales generated by new members introduced by those affiliates.
For high-performing affiliates, the Kinguin Mafia Pro program invites you in with commission rates of up to 10% for every referred purchase.
On top of that, affiliates that are enrolled in the Pro program will receive enticing perks such as giveaway prizes, updates on upcoming releases, and customized banners designed to captivate their gaming audience. They also enjoy the added benefit of professional assistance from a dedicated support team.
17. EA Games Creator Network
Product Category: Video games
Commission rates: N/A
Cookie duration: 30 days
Signup here: EA Games Creator Network
Pros: Access to triple-A titles, offers early access and unique content opportunities, and suitable for various types of content creators
Best For: Gaming content creators
The EA Games Creator Network offers a bunch of ways for creators to engage and promote big-name games. As a member, you get access to exclusive opportunities, including early access to games and special events. The downside is that it’s very competitive compared to other gaming affiliates and thus has strict selection criteria.
Are Gaming Affiliate Programs Worth It?
Gaming is a billion-dollar industry, and as the gaming market continues to grow, so do the opportunities for affiliate marketers. In this sense, I’d suggest keeping your eyes and ears open for innovations around virtual reality gaming and the integration of artificial intelligence into games.
Remember, video game affiliate programs and affiliate networks aren’t simply about making passive income. They’re about tapping into a profitable niche that’s set to grow exponentially.