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This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.
At the time, my team was called the Historical Optimization team and we sat at the intersection of HubSpot’s SEO and Blog teams. Ahrefs’ Mateusz Makosiewicz even declared it as the “biggest corporate blog … ever” in an SEO case study earlier this year. Here’s how we did it using Content Hub : 1. Define our goals.
As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.
Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. If you find there’s too much to say, consider creating a hub and spoke model with a series of interlinked articles. Entity research : On-page SEO is more than just keywords.
The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ. Longer content doesn’t necessarily mean higher rankings (which, as an SEO professional, can arbitrarily be called “better”). Not everything has to be (or should be) a blog article.
SEO reliance has become riskier as algorithms changed and AI increasingly takes over. Hub and Spoke What it is: The hub and spoke framework is a strategic SEO approach for tackling competitive keywords by creating one central piece of content (the hub) supported by multiple subtopic-focused articles (the spokes).
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
Edward White, Beehiivs Head of Growth, shared how he used Semrush to perform an SEO competitive analysis : We undertook an initiative to analyze 3,000 articles from 9 competitor blogs. We aimed to reverse-engineer the SEO strategy within a competitive mature market. Ill use the furniture rental site Fernish as an example.)
And while YouTube may be known as a hub for long form content, YouTube Shorts (YouTube’s 60-seconds-long horse in the short-form race) ranks second in the study. Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines.
SEO From the SEO perspective, there are two most important things about competition you should focus on: the keywords they rank for and the backlinks they’ve got. For both tasks, you can use SEO PowerSuite (you can get the free version here ). For backlink analysis, you’ll need SEO SpyGlass.
Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness. Social media engagement Social media is a significant hub for content marketing, and how often your content is shared is an excellent way to keep track of how engaged your audience is with your content.
They’re asking questions like “What is SEO software?” For example, a while back, we looked at what content performed best on the Moz blog: And we noticed that content about “ site audits ” tended to do REALLY well: So, we created a blog post called: “ The 18-Step SEO Audit Checklist.”
Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.
StackAdapt released new email marketing and Data Hub solutions in its advertising platform. EnRoute Growth Platform s SEO Boost+ is a suite designed for SMBs that includes automated content creation, optimization of Google Business Profiles, local citation management, backlink tracking, and reputation monitoring.
It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs showing bias toward one approach or the other, there’s no one-size-fits-all answer. This is especially true when it comes to SEO and technical setup. Do you use a subdomain or a subdirectory?
During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 07:24) Mallory explains a key change: moving from traditional SEO to “Organic Discovery.” The SEO team came in to my organization. Ty Magnin [00:00:53]: Quite a run.
Recreation centers serve as vital community hubs, offering diverse programming, wellness opportunities, fitness, and social connections for people of all ages and backgrounds. Website as Command Center Your website is the hub of your digital strategy, providing a central destination for all marketing initiatives.
The UK has long been a leading global financial hub, with London at its core. Think of it like SEO, but for AI instead of ranking in traditional search engine results, you aim to be the top mention in AI-generated answers. SEO is what helps your business appear at the top of those search results. The buying journey can be long.
Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. SEO: Don’t Get Lost in the Crowd You’ve created amazing content, but now you need to ensure people can find it.
We worked with Exposure Ninja’s Head of SEO, Andrew Tuxford , and SEO Strategy Manager, Nicola Tuxford , to create a simple, effective 6-step AI audit that helps you understand where you stand and what to do next to boost your AI visibility. Traditional SEO ensures you’re discoverable in search engines.
Paid Marketing Hub plans start at $15/user/month but can get pricey as you add more contacts and features. Custom websites host your content, creating a hub for your newsletter. SEO (search engine optimization) tools SEO isn't just about pleasing search engines. Pricing: Free plan available.
with the topic of SEO mistakes businesses make. I have delivered this presentation in September 2024 at the Toronto Marketing Hub and complemented it with a blog on this site. Attendees are encouraged to engage, subscribe, and utilize SEO resources effectively. Last week, I hosted a webinar for How About Some Marketing?
This page acts as a hub, linking to a series of supporting articles that explore each subtopic in greater depth. Think Beyond Search Volume and Rankings Traditional Search Engine Optimisation (SEO) content has long focused on two key metrics: keyword search volume and where your content ranks in Google’s results.
The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike.
SEO Isnt Dead: The New Rules of Search in 2025 written by John Jantsch read more at Duct Tape Marketing SEO Isnt Dead. Why the smartest marketers are ditching outdated SEO tacticsand what to do instead. But old-school SEO ? Today, SEO isnt about keywords. Its Just Finally Growing Up. Yeah, thats buried.
This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. At Animals, we help B2B software companies do exactly that by creating standout, survey driven, state of the industry type reports that help you grow your brand authority, backlinks and pipeline in just 12 weeks.
I asked ChatGPT: “What are the best resources to learn SEO in 2025?” Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” We haven’t even optimized for “best SEO resources,” but we got mentioned anyway. You’re building brand awareness, not backlinks. The difference?
Content is the hub for all major marketing channels i.e., lifecycle, social, paid media, and more. At Animals, we help B2B software companies do exactly that by creating standout, survey driven, state of the industry type reports that help you grow your brand authority, backlinks and pipeline in just 12 weeks.
Preserves your hard-earned backlinks. Bottom line: Redirects can help you manage your website structure and improve your SEO. Further reading: International SEO: The Definitive Guide Deleting Pages When you delete a page from your site, you can use redirects to point to a relevant or similar page. We’ve since updated that page.
Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Dig deeper: An SEO guide to understanding E-E-A-T Understanding topic clusters for SEO Topic clusters offer a strategic way to organize and structure your content, providing valuable information to your target audience.
As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. What is SEO automation?
Well, that’s all a part of SEO. If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. Table of Contents What is an SEO report? SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report?
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. What role does schema markup play in entity SEO? ” In SEO’s semantic framework, entities are unique, identifiable concepts consistent across various texts or contexts.
Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Google is positioning Discover as a content hub for all of your interests just like Facebook is doing with their feed. If you want to get traffic from Google, how would you go about it?
No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. Those terms could be the keywords you’re missing to up your SEO efforts. Through SEO audits to update keywords, your site will become keyword rich — rich with relevant keywords. Some industries are really competitive.
While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. ” is an example of the SEO success of collaborative articles.
The all-in-one SEO tool, Moz’s Domain Authority (DA) checker, is one of the best (if not the best) tools. This way, SEO professionals prioritize their efforts better. Sites with higher DA are more likely to rank well, giving SEOs an idea of how challenging a field is to rank well in. Create a centralized data hub.
Over the passing years, the landscape of search engine optimization (SEO) has continually evolved, growing in complexity. Given its pivotal role in digital marketing strategies, neglecting your SEO objectives can detrimentally impact your long-term marketing endeavors.
If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. Optimize Your Content for SEO. For that reason, it is the perfect solution for small businesses that don’t have the budget for an in-house SEO team.
Product comparisons: A page that directly compares the specifications and features of two or more products (physical and digital) Content guide pages: Content pages that are typically part of a larger “hub” of data. This particular URL has 46 backlinks. This particular URL has 146 backlinks. Think “Help” articles on a website.
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. Enter the hub-and-spoke method, a creative marketing strategy to make the most of your efforts. How to pick your hub content. Click To Tweet. Branching method.
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Check out our content cluster on SEO marketing : This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. And it has picked up almost 165K backlinks. Need proof?
Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results. By following SEO best practices, you significantly raise your chances of ranking.
The Most Effective SEO Tactics of 2018 Thus Far written by John Jantsch read more at Duct Tape Marketing. which makes it a good time to start taking a look at what’s working as it relates to your SEO efforts so that you can plan accordingly moving forward. Here are the SEO tactics that seem to be working thus far.
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