Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 97

SEO Price User-Generated Analytics 97

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics 99

Analytics SEO User-Generated Health 99

Hubspot Marketing

JANUARY 23, 2025

A content brief is a short document if you can keep it to a page or two, everybody will be happy thats a guide or blueprint for creating content. Writing for a new client can be intimidating, even for experienced writers, because you have to learn a new style guide, a new voice, and maybe even an entirely new target audience.

Logistics 131

Logistics Communications SEO Management 131

Martech

JULY 30, 2024

Here’s a guide to what it is and why it matters. GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. How is GEO similar to SEO?

Transform 114

Transform User-Generated SEO Digital Marketing 114

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO 121

SEO Law User-Generated Analytics 121

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Technical Knowledge Another challenge marketers may run into is having a lack of technical knowledge. Landing Pages Another great opportunity to use AI is for programmatic SEO.

Thought Leadership 140

Thought Leadership User-Generated Marketers Marketing 140

Backlinko

JANUARY 6, 2025

I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. Read more: SEO vs. SEM: Whats the Difference? So you want to maximize their SEO potential.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.

SEO 106

SEO Health CMO Shipping 106

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Whitepapers: In-depth reports or guides on the topic with detailed information. What Is a Content Brief?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And you’ll be able to tell by the subject line if the guide I’m sharing is going to be useful to you.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated 110

User-Generated SEO eCommerce Management 110

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck.

SEO 103

SEO Customer Real Estate User-Generated 103

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game.

SEO 117

SEO Place Analytics Search Marketers 117

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients.

SEO 117

SEO Education Product Place 117

Marketing Insider Group

JANUARY 20, 2025

Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Consistent publishing builds audience trust and improves SEO. These agencies take the guesswork out of the process by delivering posts that align with your brand voice and meet SEO best practices. Image source 1.

Thought Leadership 103

Thought Leadership Retail Fashion SEO 103

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other.

SEO 115

SEO User-Generated Place Market Research 115

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Readers looking for in-depth information appreciate content that feels approachable rather than overly technical. Avoid technical jargon that might confuse new readers.

Content Marketing 100

Content Marketing Education Marketers Marketing 100

Hubspot Marketing

JANUARY 8, 2025

Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options.

Price 112

Price User-Generated Finance eCommerce 112

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 110

SEO Search Marketers CMO Marketers 110

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO 139

SEO User-Generated Transform eCommerce 139

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO 134

SEO PR Thought Leadership Health 134

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 107

SEO Price Health User-Generated 107

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. At a minimum, youll be investing time into content creation and SEO. It also proves your SEO ROI.

SEO 110

SEO User-Generated Analytics Finance 110

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. This guide covers the essential elements to help you achieve those goals.

SEO 62

SEO Shoppers Shipping Education 62

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. What is Social Media SEO? But, this social SEO is not just limited to social media. How to Do Social Media SEO?

SEO 116

SEO User-Generated Thought Leadership Branding 116

Buffer Marketing

FEBRUARY 6, 2025

This guide will share how. Here’s a step-by-step guide:  Step 1. Optimize your TikTok profile Converting your personal/creator account to a business one was only handling the technical side of using TikTok for business. TikTok SEO 3. TikTok SEO TikTok has started to function more and more like a search engine.

SEO 114

SEO Real Estate User-Generated Promotion 114

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management 110

Management Inbound Marketing Marketers Marketing 110

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 136

Price SEO User-Generated Management 136

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106

SEO Transform Health eCommerce 106

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Some exceptions include SEO Vitals and Crash Analytics. Further reading: 41 Best SEO Tools (Free & Paid) 2. But Plausible is geared toward non-technical users. Like unique visitors or total play time.

Analytics 104

Analytics Price Law User-Generated 104

Backlinko

APRIL 29, 2025

Most content management systems (like WordPress, Shopify, and Wix) handle the technical implementation for you. What matters is understanding which meta tags are important for SEO and how to optimize them for better visibility online. Let me make it clear early on: Your meta tags are not the most important aspect of your sites SEO.

SEO 106

SEO Management Product Place 106

Scoop.it!

OCTOBER 31, 2024

Instead of using its Ultimate Guide to Retail Arbitrage on Amazon to push its product, this brand prioritizes educating web visitors. That’s why Pinch presents an in-depth guide on everything they can expect when booking such services. Pay attention to technical page performance by investing in your site’s UX.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO 93

SEO PR User-Generated Non-Profit 93