Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 109

SEO Price Analytics Key Performance Indicator 109

Martech

AUGUST 22, 2024

SEO AI can increase SEO productivity. The key is to think of them as an add-on to your existing SEO tools, not as a substitute. For a complete guide to the different ways ChatGPT or any large language model can be used for SEO, check out “ ChatGPT for SEO: Ultimate Guide, Tips & Prompts ” from Backlinko.

Transform 139

Transform Copywriting User-Generated Marketers 139

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.

SEO 123

SEO User-Generated Analytics Price 123

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Thats the power of finding competitor keywords. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. These are your content competitors.

SEO 104

SEO User-Generated Management Customer 104

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 96

SEO Price User-Generated Analytics 96

Marketing Insider Group

AUGUST 27, 2024

Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Backlinko

DECEMBER 19, 2024

Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Usually, competitor monitoring tools focus on one aspect of competitor analysis (e.g.,

Price 105

Price Non-Profit Advertisers Advertising 105

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

User-Generated 131

User-Generated Transform SEO Law 131

Buffer Marketing

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. But first…do you even need a competitor analysis tool?

Price 119

Price Key Performance Indicator SEO Analytics 119

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. We monitored our competitors’ customer reviews and social media mentions. Marketing agency Thrive proves this perfectly.

Price 93

Price Customer loyalty Food Market Research 93

Hootsuite

OCTOBER 7, 2024

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics 119

Analytics Price PR CRM 119

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts.

SEO 111

SEO Health Analytics Market Trends 111

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Buffer Marketing

OCTOBER 3, 2024

While you’re at it, I recommend snooping on your competitors’ comment section. Find high-value SEO keywords and topics If you’re anywhere near the world of content marketing , you know about search engine optimization (SEO) and how it ties to a content strategy. Social media SEO has become its own thing.

SEO 134

SEO Place Product Communications 134

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. Identifying these gaps helps you create valuable content that addresses what competitors missed.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Table of Contents What is a content gap analysis? Think about it.

Marketing Strategy 111

Marketing Strategy Thought Leadership Marketers Marketing 111

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. Competitors gaining share with weaker traditional SEO: They’re likely winning LLM visibility while you focus on rankings. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward. The good news?

SEO 119

SEO User-Generated Analytics Customer Journey 119

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Some exceptions include SEO Vitals and Crash Analytics. Further reading: 41 Best SEO Tools (Free & Paid) 2. Like unique visitors or total play time. Cloud: $26 per month for most features. per month Pro Plus: $14.99

Analytics 103

Analytics Price Law User-Generated 103

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics 98

Analytics SEO User-Generated Health 98

Backlinko

AUGUST 7, 2024

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.

SEO 127

SEO PR Communications Management 127

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. In our experience, traditional SEO is as vital as ever. Search experiences change as users adopt AI, but traditional SEO should remain your top priority.

PR 109

PR Shipping User-Generated SEO 109

Backlinko

JULY 15, 2025

They may have even started free trials with your competitors. They’re asking questions like “What is SEO software?” Run a Cross-Platform Competitive Analysis Want a goldmine of validated topics and format inspiration? Spy on your competitors , platform by platform. Make your solution the obvious choice.

Customer 117

Customer User-Generated Price Education 117

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 109

SEO Search Marketers CMO Marketers 109

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO 134

SEO PR Thought Leadership Health 134

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO 98

SEO PR User-Generated Education 98

Hubspot Marketing

NOVEMBER 19, 2024

Competitor Analyses Know where your company sits in relation to your competitors. Also evaluate more qualitative elements like competitors’ marketing portfolios and value propositions to get a better sense of who they are and what makes you unique. Websites hosted by competitors and buyers. Identifying customer needs.

Market Research 125

Market Research B2C Marketers Marketing 125

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Clients often judge SEO and paid search as independent channels. In 2009, the entire U.S.

SEO 108

SEO Management Price Thought Leadership 108

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 102

SEO Customer Real Estate User-Generated 102

Backlinko

JANUARY 6, 2025

Copy competitors. Read more: SEO vs. SEM: Whats the Difference? Then, analyzing your competitors and keyword research follows. But if you want even more validation, spy on your competitors ads. Staying with the lighting example, Lumens is a competitor. So you want to maximize their SEO potential.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

JANUARY 23, 2025

Hubspots SEO strategy is the talk of the SEO world today. What Google might call SEO-first content (or helpful content). SEO just keeps getting harder. Now, it appears that SEO playbook is no longer working, likely due to a combination of Google core updates and AI Overviews. SEO reactions. Why we care.

SEO 117

SEO Health Content Marketing Management 117

Hubspot Marketing

JUNE 6, 2025

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” But this tool is also positioned as an aid for entrepreneurs who want quick access to competitor or product research. Let’s explore what this means for content marketers.

Content Marketing 110

Content Marketing User-Generated Finance Marketers 110

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. You can also include page data.

SEO 83

SEO User-Generated Place Branding 83

Search Engine Land

SEPTEMBER 5, 2024

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. What level of content updates is SEO expected to do?

SEO 86

SEO Communications Content Marketing Customer 86

Martech

JULY 30, 2024

GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Dig deeper: What do SEO platforms do and how do they help marketers get found on search engines?

Transform 114

Transform User-Generated SEO Digital Marketing 114