Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Customer Journey 90

Customer Journey Law Analytics CRM 90

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

AWeber

MARCH 13, 2024

And with all the hard work it takes to publish successful content on Instagram, your ROI is a big darn deal. To help you drive better profits from your Instagram content, I connected with more than 50 industry experts on the topic of Instagram’s link in bio. We’re sharing the best of that advice in the guide below.

Real Estate 106

Real Estate CMO Promotion Marketing 106

Rock Content

OCTOBER 19, 2023

So, if you’re on this blog, you might get the same advice here too. However, there’s one primary benefit of being on the Rock Content blog as opposed to the other websites — we’ve corroborated our facts from experts and gotten advice from them on how to ensure your topic clusters and pillar pages‌ drive fruitful results.

SEO 59

SEO Copywriting Law CMO 59

Hubspot Marketing

NOVEMBER 3, 2023

They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer. You will need some marketing software (like HubSpot Marketing Hub) to do this. You can also examine subsets of your website (like your blog vs. your product pages).

Marketing 110

Marketing Marketers Analytics Energy 110

Search Engine Land

FEBRUARY 13, 2023

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. how many levels the site has, where there are sub-pages, resource/blog content, etc.). The context (i.e.,

B2C 96

B2C SEO Analytics Promotion 96

Lynton Web

FEBRUARY 26, 2024

Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. Content should be engaging, relevant, and optimized for search engines. Considering redesigning your website?

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance.

Transform 121

Transform SEO Energy Place 121

Hubspot Marketing

DECEMBER 22, 2023

Similarly, there is a ton of value beyond popular content keywords, and savvy marketers know that the best optimization brings in the right customers — qualified leads primed for conversion. Let’s dive into this strategy, look at some long tail marketing examples, and then explore how this idea applies beautifully to content marketing.

Shoppers 99

Shoppers Retail Marketing Marketers 99

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Just as word processors replaced typewriters, I believe generative AI will similarly revolutionize content creation. What makes content helpful? As he explained on Aug. Claude can make mistakes.

User-Generated 105

User-Generated Transform SEO New Technology 105

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? 5 SEO Success Stories To Inspire Your 2021 Strategy. Beacon Digital Marketing.

SEO 123

SEO Digital Marketing User-Generated Management 123

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Content is how you move people from know to like to trust.

eCommerce 98

eCommerce Retail eBook Management 98

Hubspot Marketing

JUNE 20, 2022

Creating an effective content workflow is a lot like baking a cake. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution.

Management 113

Management Copywriting Transform Succession Management 113

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. What is SEO automation?

SEO 98

SEO Price Copywriting User-Generated 98

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. These are your “Spokes.”

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. For content marketing to be truly effective, it needs a strategy with resources behind it. “For

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Lynton Web

NOVEMBER 3, 2022

With five Hubs to choose from, you can create a package that helps you meet your business needs in a way that benefits all your stakeholders. HubSpot Marketing Hub. HubSpot’s Marketing Hub comes with everything you need to attract your target audience and convert them into loyal customers. HubSpot Sales Hub.

CRM 52

CRM Health User-Generated Place 52

Buffer Marketing

APRIL 15, 2024

A paid partnership is a collaboration between a creator and a brand that aligns with their content. These partnerships can take many forms, but often, the creator will feature the brand in their content, whether it’s an unboxing, a review, or just placement within a pin. 

Affiliate Marketing 92

Affiliate Marketing Price Fashion Food 92

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 144

Price CRM Marketing Marketers 144

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Am I the only one who feels like there can’t have been a world without Google?!

SEO 128

SEO Transform User-Generated Health 128

Hubspot Marketing

OCTOBER 20, 2022

TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies. Table of Contents (8-minute read).

SEO 129

SEO Inbound Marketing Content Marketing Product 129

Search Engine Land

DECEMBER 12, 2022

It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. With creativity, thoughtfulness, and CSV magic, programmatic SEO can do this, resulting in millions of new customers per year.

SEO 102

SEO Transform Price eCommerce 102

Hubspot Marketing

APRIL 20, 2023

HubSpot Marketing Hub Source: HubSpot Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel. Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool.

Price 95

Price CRM User-Generated B2C 95

Scoop.it!

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post. What Is Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Duct Tape Marketing

MAY 6, 2020

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Analyze All Existing Content and Create Your Hub Pages.

Energy 101

Energy Finance SEO Advertising 101

Search Engine Land

JANUARY 3, 2023

Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On 15, 2022, Google announced it was closing down Question Hub.). Video: Anthony Church on conversion tracking & SEO.

Search Marketers 93

Search Marketers Marketing Marketers Shoppers 93

Hubspot Marketing

NOVEMBER 15, 2023

Targeted and personalized marketing How can you create great content or campaigns for people you don’t know? This way, your content meets them where they are. Data should be one of the first things you look at when brainstorming new marketing initiatives,” says Pam Bump, Head of Content Growth at HubSpot. For Marketers Source 1.

Transform 79

Transform Key Performance Indicator Analytics User-Generated 79

Search Engine Land

JANUARY 31, 2023

Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO). To help illustrate these opportunities, I’ll use some of my favorite examples of ecommerce SEO done well – the portfolio of Williams Sonoma brands.

eCommerce 93

eCommerce User-Generated SEO Product 93

Hubspot Marketing

APRIL 6, 2023

Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. It's important for various reasons, including: Acting as a roadmap for Google and other search engines to find and better understand your content.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. What is Pinterest SEO? Most people associate SEO (search engine optimization) with Google search. 10 Beginner Tips for Pinterest SEO Just getting started?

Gen Z 89

Gen Z SEO Real Estate Millennials 89

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? It comes about when brands fail to do the following: Create engaging content that resonates with their audience. How can it help my business? Shouldn’t I be on TikTok instead?

Branding 100

Branding Gen Z Transform Education 100

Lynton Web

NOVEMBER 16, 2022

What is the Upgraded CMS Hub Theme Framework+? If you already use Framework, purchasing Framework+ does not integrate the new content into your free theme. Blog Listing. Hero - Overhanging Content. Recent Blog Posts. Blog Post Author. Blog Featured Posts. Blog Listing. Hero - Blog Post.

eBook 52

eBook Price SEO Customer 52

Hubspot Marketing

FEBRUARY 15, 2023

But after signing up to their email list and receiving value-driven emails, reading through the company blog, seeing more relevant ads, checking out testimonials, and clarifying any queries via Instagram chat, you might be more inclined to click the “buy” button or book a sales call. HubSpot’s Marketing Hub and Sales Hub are two options.

Management 115

Management CRM Telemarketing Inbound Marketing 115