Trade Press Services Newsletter

FEBRUARY 6, 2025

It also creates an additional touchpoint that can help you stand out and build stronger connections with your audiences. A newsletter allows individuals and brands to share knowledge and experiences, building trust and credibility. Include links to your website, blog, or other channels in LinkedIn newsletters.

Thought Leadership 214

Thought Leadership Digital Trends Promotion Branding 214

Backlinko

JULY 22, 2024

I recommend finding a YouTube tutorial to help you build your WordPress site.” Regardless of the platform you choose, follow these key steps when building a new website: Get a Domain Name Your domain name is your website’s address on the internet. Are buttons and links large enough to tap accurately?

SEO 121

SEO Law User-Generated Analytics 121

SMEI

NOVEMBER 21, 2024

Build an Authentic Brand Presence Consumers value transparency, and Bluesky’s user-centric approach allows brands to engage directly with their audiences. Use meaningful interactions and storytelling to build trust and credibility. Example : Share your mission and gather real-time feedback from a community that shares your values.

Transform 149

Transform Marketers Marketing Promotion 149

Search Engine Land

AUGUST 1, 2024

It’s like a “live” featured snippet that gives quick answers and includes links for more details if needed. Links are provided as citations and sometimes recommendations. In other words, if people like quick answers without clicking through several links, they may prefer a tool like ChatGPT. Reddit, Quora, etc.)

PR 88

PR User-Generated SEO New Technology 88

Backlinko

OCTOBER 23, 2024

This information will come in handy when building audience personas. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. These citations help you build a strong backlink profile that boosts your authority. Or you can use this link to access a 14-day trial on a Semrush Pro subscription.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketers 118

Businesses Grow

JULY 17, 2024

Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. Go to [link] to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!

Marketers 117

Marketers Marketing Email Marketing Customer 117

Hubspot Marketing

AUGUST 28, 2024

Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. Improve Internal Linking Architecture I know what you’re thinking: Isn’t internal linking on-page SEO? You might not figure out anchor text for individual links as part of your technical SEO efforts.

SEO 136

SEO User-Generated Communications Management 136

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. For example, while organic content builds authority and drives long-term traffic, paid media can amplify that content to a larger audience. Organic media relies on longer-term metrics.

Branding 128

Branding SEO User-Generated Price 128

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Focusing on building a knowledge graph for the brand by using structured data. Build authority by linking to their business profile on Wikipedia, LinkedIn, and/or Crunchbase.

SEO 114

SEO Logistics User-Generated Finance 114

Backlinko

JANUARY 6, 2025

These chats reveal opportunities like: Problems customers can’t solve with existing products What their perfect product would look like, and missing features Unexpected details that could help you differentiate your product Conversations also build relationships. Telling raw, relatable stories is how you build a lasting brand.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

OCTOBER 8, 2024

Advanced segment building with Google Tag Manager event integration lets you track anything you want on your website. For instance, when running a PPC campaign, its success is only as strong as its weakest link. To do this, we can build a segment where users have reached a custom URL. What is Microsoft Clarity?

Analytics 105

Analytics User-Generated Transform eCommerce 105

Hubspot Marketing

DECEMBER 4, 2024

That’s not to say that B2B newsletters never have external links — but the really good ones will curate those links for their audience and balance them with valuable content. B2B newsletters are an exercise in trust-building, and they require long-term nurturing and planning. Build a customer profile. Rein it in!

Education 99

Education Logistics Promotion Advertising 99

Marketing Insider Group

NOVEMBER 18, 2024

By building one, you keep control over your content and engage your audience effectively. Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Facebook: A mix of everything, including videos, images, blog links, and event promotions.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

OCTOBER 25, 2024

On the day of the event, send a final email with a link to join. Then, follow up with a recording link and a quick survey to get feedback. Then, a few days later, send a link to session recordings and any additional resources. Ask specific questions and include a feedback form link to make it easy.

Education 122

Education Communications Promotion Product 122

Backlinko

NOVEMBER 1, 2024

Finally, you also want to build local citations. This can be a great way to build trust with potential customers. Ensure Your Company Information Is Clearly Visible Your phone number or a link to your contact form should be easy to find on ANY of your website’s pages. For a high-cost service like roofing, quality matters.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Hootsuite

NOVEMBER 28, 2024

Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

JANUARY 13, 2025

Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset. Building relationships: These emails lay the foundation for ongoing communication, making it easier to nurture leads into loyal customers.

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Create location-specific FAQ pages: Use these to address common questions specific to each location you serve This way, you can build a stronger connection with your community.

Search Marketers 102

Search Marketers Marketers Marketing SEO 102

Marketing Insider Group

JULY 24, 2024

Regularly update your content, build backlinks, and use metadata effectively to improve your SEO performance. 9) Brand Awareness Content marketing is crucial in building brand awareness by making your brand more recognizable and memorable to your audience.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

SocialPilot

JANUARY 16, 2025

Profile Optimization : Branding, bio description, Images, and links. Twitter : Retweets and likes, hashtags, concise and keyword-rich content, and links. Quora : Optimized profile, niche-specific long-tail keywords, relevant links, knowledge sharing, answering new questions, and building community.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Marketing Insider Group

SEPTEMBER 3, 2024

Internal Linking Structure: Use internal links to guide visitors and search engines through the various pages on your site. Linking to related content improves the user experience and helps search engines crawl your site. Off-Page SEO Backlink Building: Take the time to build backlinks from reputable websites in your industry.

Digital Marketing 120

Digital Marketing User-Generated Marketers Marketing 120

Scoop.it!

OCTOBER 31, 2024

Build Interactive Diagnostic Tools to Capture Email Newsletter Subscribers A slightly more advanced way to implement the tactic discussed above is to upgrade the content formats you employ to address and solve your target audience’s pain points. to help people find the answers to their needs in exchange for an email address?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Sprout Social

JULY 23, 2024

Here are five brands using Pinterest to build successful campaigns in 2024. The platform strategy aims to boost conversions and grow traffic on a brand’s page using tools like: Mobile deep links: Direct people to a specific page on your website to buy products or another action.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Buffer Marketing

SEPTEMBER 17, 2024

percent Link posts — 2.7 percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. percent Photo posts — 4.8 percent PDF carousel posts — 4.2

Analytics 135

Analytics Social Media Marketing Place Branding 135

Customers.ai

DECEMBER 17, 2024

Dont miss out: [link]. Email builds the hype, SMS seals the deal, and the numbers speak for themselves. Build flows that align with your customers natural journey and ditch the fluff. Your 10% off cart expires tonight: [link]. This keeps your audience engaged without forcing you to build dozens of micro-segments.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. We recommend keeping a healthy mix of curated and original content to build authority. The shift to AI-powered marketing has been dramatic. Pricing : Starts at $19.79/month Pricing : Not listed.

Price 123

Price Thought Leadership Transform User-Generated 123

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? The influencer gets a unique affiliate link or discount code to share with their audience. Each time someone uses the link or code to purchase, the influencer earns a percentage of the sale.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hubspot Marketing

DECEMBER 6, 2024

How Smart Brands Demonstrate Their Values to Consumers Brand values are usually developed when leaders are building a brand and determining a mission, vision, and or purpose. The brand leans hard into activism, and considers it core to achieving its mission of linked prosperity.

Communications 116

Communications Branding Shoppers Fashion 116

Backlinko

NOVEMBER 22, 2024

One of these is internal linking at scale. Do this with the handy “Link Recommender” tool. It’ll show you internal links to include across all of your pages, along with anchor text to go with each one. At scale (like the 2,317 links in the example above), this can result in a substantial traffic increase.

SEO 97

SEO Price User-Generated Analytics 97

Buffer Marketing

AUGUST 26, 2024

With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.  How-tos or tutorials These types of videos are perfect for demonstrating complex processes or techniques — and building report with your viewers while you do it.

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Build an Instagram marketing strategy 7. The link in bio is your chance to redirect your audience to an external page.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Search Engine Land

JULY 29, 2024

Authority building: Both build authority through credible content and relationships, focusing on enhancing trustworthiness and reliability. Here are some key aspects that set them apart: Response generation: SEO optimizes for traditional search engines that provide a list of links in response to user queries.

User-Generated 131

User-Generated Transform SEO Law 131

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. It’s more than just link bait; it’s future-proofing your SEO strategy. Publishing original research improves your position as a thought leader, building trust and authority with your audience.

Whitepaper 112

Whitepaper SEO Transform Health 112

Buffer Marketing

DECEMBER 16, 2024

They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them. Do you care about branded links? Nimble Links 8. Link Squeeze 11. links Use bit.ly

Price 113

Price User-Generated Analytics Shoppers 113

Customers.ai

DECEMBER 4, 2024

Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. Ready to build faster, smarter, and bigger? Email List Growth Hack 8: Instagram Stories & Link Stickers Instagram Stories are prime real estate for driving signups. How do email list growth hacks differ from traditional list-building methods?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. This approach helps stretch the value of every content investment.

Whitepaper 138

Whitepaper SEO Analytics User-Generated 138

Backlinko

DECEMBER 29, 2024

In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. With SEO for plumbers, your business can achieve similaror betterresults.

SEO 103

SEO Customer Real Estate User-Generated 103