Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. Each tool offers something different. 1 Social Media Tool Create.

Management 87

Management Price Analytics User-Generated 87

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences.

eBook 94

eBook Whitepaper Copywriting Education 94

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

SEO 110

SEO Gen Z User-Generated Entertainment 110

Martech

APRIL 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals.

CRM 91

CRM Retail Analytics User-Generated 91

Search Engine Land

APRIL 16, 2024

Analysis of non-search channels for content. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Survey tools, like SurveyMonkey, Typeform or Google Forms. My list of these includes: Keyword trend analysis. See terms.

SEO 111

SEO User-Generated Communications Search Marketers 111

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 95

Thought Leadership Real Estate User-Generated Food 95

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 91

SEO User-Generated Health Analytics 91

SocialPilot

APRIL 26, 2024

However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Get the daily newsletter search marketers rely on. We are in massive experimentation mode with AI content creation tools. See terms.

SEO 124

SEO User-Generated CMO Energy 124

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 103

Branding Fashion Food COS 103

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals. Understood?

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 86

Price Communications Social Media Marketing Analytics 86

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years. Marketing-related examples might include demographics, sentiment or purchasing behavior.

Analytics 99

Analytics Logistics CRM Customer Journey 99

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Instead, we should be creating content around what people want to discover.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial.

Copywriting 120

Copywriting User-Generated Influencer Marketing Marketing 120

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 108

Social Media Marketing Key Performance Indicator Influencer Marketing Management 108

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. Powerful content ideation. On the other hand, you have issues like: Generic content. On the other hand, you have issues like: Generic content. Ineffective content. There are more sophisticated AI content tools out there.

User-Generated 108

User-Generated PR SEO Branding 108

Rock Content

MAY 3, 2024

However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. After ChatGPT came around, many content mills followed. What Does “High-Quality Content” Even Mean?

User-Generated 52

User-Generated SEO Copywriting Entertainment 52

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want.

User-Generated 127

User-Generated Copywriting Marketing Automation Platform eBook 127

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Search Engine Land

APRIL 9, 2024

Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance. As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Never use AI to replicate copyrighted content. Brand tone of voice.

User-Generated 111

User-Generated Copywriting Advertising Advertisers 111

Search Engine Land

MARCH 13, 2024

Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it.

Analytics 111

Analytics Management Search Marketers Marketing 111

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Customer 98

Customer Analytics CRM Product 98

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels. Best Time to Post Reels on Instagram: Why Does It Matter?

Analytics 104

Analytics Branding Promotion Marketing 104

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. (For reference, the world population is currently 7.8 Let’s get started.

Shoppers 99

Shoppers Price User-Generated Customer 99

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Analytics 101

Analytics User-Generated Social Media Marketing Promotion 101

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

CRM 110

CRM Finance User-Generated Traditional Marketing 110

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Because it’s not just another tool in your digital arsenal—it’s claiming to be the craftsman that shapes your tools to perfection.

Transform 104

Transform Customer Management Communications 104

Martech

APRIL 8, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals.

Analytics 91

Analytics Market Research Market Trends Communications 91

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of.

Management 107

Management Price User-Generated CRM 107

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Transform 93

Transform Content Marketing Marketing Marketers 93

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals.

Customer 84

Customer CMO User-Generated Advertising 84

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. You can monitor any changes using Google Analytics, Search Console and other third-party tools. See terms.

SEO 120

SEO Communications Place Analytics 120