Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 97

SEO Price User-Generated Analytics 97

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 114

SEO Price User-Generated Analytics 114

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO 140

SEO User-Generated Transform eCommerce 140

Hubspot Marketing

AUGUST 13, 2024

Let's be honest: SEO is going to be disrupted by AI. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. So let's jump in with some of my predictions for how AI-powered search will change SEO, and how you can prepare. Plain and simple.

SEO 126

SEO Transform User-Generated Health 126

Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. We’ll examine specific reports and metrics that provide actionable data for improving SEO performance.

SEO 124

SEO Analytics Product Advertisers 124

Marketing Insider Group

SEPTEMBER 2, 2024

Monitor the performance of each headline by tracking metrics such as CTR, time spent on the page, and engagement levels. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment. From there, you can use the data you collect to adjust your headlines and maximize conversions.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

Transform 117

Transform User-Generated SEO Communications 117

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.

SEO 123

SEO User-Generated Analytics Price 123

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Your prospects are searching for roofers on Google right now.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable? What do we track?

SEO 128

SEO Health Place Customer 128

Hubspot Marketing

JANUARY 8, 2025

And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. What makes SaaS landing pages unique? Easy, right?

Price 114

Price User-Generated Finance eCommerce 114

Marketing Insider Group

JULY 24, 2024

Measuring total visits, unique visitors, and page views helps gauge content performance. Focusing on average time on page, pages per session, and social interactions helps you create content that resonates with your audience. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Hubspot Marketing

SEPTEMBER 30, 2024

AI can gather and interpret data, identify opportunities, and adapt to the data being presented. This means that rather than being a tool to help streamline personalizations, AI can help you personalize your marketing on a deeper level. According to marketers I spoke with, here are just a few of the benefits.

Thought Leadership 141

Thought Leadership User-Generated Marketing Marketers 141

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Think bigger: Youre getting a snapshot of your competitors SEO strategy. For instance, Ahrefs gets an estimated 2.5k

SEO 105

SEO User-Generated Management Customer 105

Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

NOVEMBER 6, 2024

You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022. Processing.

Transform 128

Transform Advertising Advertisers Branding 128

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. The problem?

SEO 124

SEO CRM User-Generated Education 124

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. They aim to answer questions without needing to click on other websites.

PR 88

PR User-Generated SEO New Technology 88

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.

SEO 106

SEO Health CMO Shipping 106

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. NLP suggestions.

SEO 119

SEO Transform User-Generated Analytics 119

Hubspot Marketing

JANUARY 23, 2025

A content brief is a short document if you can keep it to a page or two, everybody will be happy thats a guide or blueprint for creating content. I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes?

Logistics 133

Logistics Communications SEO Management 133

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. But seriously, search engine users rarely look beyond page one. Yuk-yuk-yuk!)

SEO 119

SEO Education Product Place 119

Orbit Media Studios

JANUARY 8, 2025

First, a quick credibility check Look at your homepage or any of your key pages. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand? The page is 1600 pixels high and 700 pixels of that height is proof.

Copywriting 112

Copywriting Transform SEO Place 112

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Then, scroll down the page until you find the “ People also ask ” list. Content formats include: Blog posts : Great for in-depth information and SEO.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics 99

Analytics SEO User-Generated Health 99

Hubspot Marketing

JANUARY 16, 2025

Landing pages. Product pages. Time on page. What I'm measuring : The metrics that matter most to me with my new travel website are SEO score, website traffic, readability, and Pinterest saves. Metrics such as views, engagement, shares, and backlinks are tracked to analyze content quality and performance. Email marketing.

Analytics 126

Analytics SEO Price User-Generated 126

Search Engine Land

JULY 10, 2024

Need to pass link equity internally to specific pages? Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Not only is this good SEO, but it’s also a sound accessibility practice. Use internal linking. Use internal linking!

SEO 131

SEO Fashion Communications Promotion 131

Backlinko

JANUARY 6, 2025

.” Aaron Spivak That single insight led to their breakthrough “ice fabric” technology, which: Raised $1M on Kickstarter Sold 3,000 units in 72 hours Became their highest-margin product The entrepreneurs continued talking to customers to inform product development. We had 3,000 people on the phone tell us exactly what they wanted.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. Screaming Frog SEO Spider Screaming Frog SEO Spider is probably the best free tool available. Dig deeper: 5 free SEO tools and plugins to try 4.

SEO 111

SEO Health Analytics Market Trends 111

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO.

SEO 111

SEO Thought Leadership Promotion CMO 111

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. What is Social Media SEO? But, this social SEO is not just limited to social media. Those days are slipping away.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Search Engine Land

SEPTEMBER 10, 2024

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. Does AI conserve resources?

SEO 94

SEO Transform Customer Search Marketers 94

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120