Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Table of Contents What is a content brief? Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief?

Logistics 132

Logistics Communications SEO Management 132

Search Engine Land

OCTOBER 3, 2024

Content depth and what that means. The fewer “hops” there are, the easier it is for Google to do two things: Understand the relationships between what you’re saying. Understand the explicit focus of what you’re trying to communicate. Let’s dive into an example of what I mean. How long should my content be?

SEO 116

SEO User-Generated Communications Place 116

Backlinko

AUGUST 19, 2024

Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. What Are AI Overviews? For example, when you search “what is SEO,” you’ll see a concise overview.

User-Generated 110

User-Generated SEO eCommerce Management 110

Hubspot Marketing

JUNE 30, 2025

Marketing Job Responsibilities This section should clearly outline what tasks and duties the person in this role will be responsible for. When a candidate reads the job responsibilities section, they should be able to clearly understand what the role entails and how the role fits into the broader organization.

Management 112

Management Inbound Marketing Marketers Marketing 112

Hubspot Marketing

SEPTEMBER 24, 2024

I left the worries about using AI tools in B2B marketing behind me long ago and now embrace what AI tools offer. Let’s look at how we can use AI to create a more efficient workflow and free up our time to do what we do best. Almost 50% of marketers surveyed voiced concerns about job security. Okay, let’s get into it.

User-Generated 115

User-Generated Price Marketers Marketing 115

Hubspot Marketing

AUGUST 20, 2024

Truthfully, we don’t know what the future holds for AI, especially with the potential for government regulation looming. But from what I’ve seen of current tools, they cannot replace us — but only help us work smarter. The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. And who can blame them?

User-Generated 134

User-Generated Food Marketers Marketing 134

Marketing Insider Group

FEBRUARY 3, 2025

Image source Keyword Research and SEO Alignment Keywords are the bridge between what your audience searches for and the content you provide. SEO goes beyond keywords. It outlines what to publish, when to post, and who will create it. Without defined objectives, tracking progress becomes difficult.

Thought Leadership 103

Thought Leadership Promotion Analytics User-Generated 103

Hubspot Marketing

NOVEMBER 18, 2024

This blog details the full rundown of what I learned. Image Source This got me curious: what do these budgets look like in dollars? That’s when I searched further and stumbled upon this data from Influencer Marketing Hub , which shows the wide range of brand spend regarding influencer budgets. After all, marketing budgets vary.

Influencer Marketing 133

Influencer Marketing Price Affiliate Marketing Millennials 133

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. So you want to choose ones that are relevant to what you offer. Keyword Type Examples 1.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. How it works: What approach you choose depends on your goals and resources. SEO reliance has become riskier as algorithms changed and AI increasingly takes over. Consider them our anniversary gift to you.

SEO 62

SEO Education Thought Leadership PR 62

Martech

JULY 1, 2025

This lack of diversity in topics and voices can lead to generic, less authoritative content or missed opportunities to improve SEO and distribute thought leadership. Marketing handles the editing, SEO optimization and promotion. You’ve probably noticed marketing is becoming increasingly complex.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Hootsuite

NOVEMBER 21, 2024

Key Takeaways What’s the difference? Know your audience : Whether you go short or long, the key is understanding what your audience wants. Tailor your content to what your followers prefer. What is short form content? So go long; we’ll catch you at the end. A balance of both is the sweet spot. It can be low-cost.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Backlinko

JULY 15, 2025

But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?” They just don’t know what to do about it yet. One week, you write blog posts.

Customer 118

Customer User-Generated Price Analytics 118

Backlinko

FEBRUARY 7, 2025

This insight led us to develop what we call Transparent Strategy Sessions. What Is Competitive Intelligence? We monitored our competitors’ customer reviews and social media mentions. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. Lets discuss each component in detail. More on that later.

Price 93

Price Customer loyalty Food Market Research 93

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. Local SEO still matters—optimize your Google Business profile regularly as a publishing platform for increased exposure.

User-Generated 80

User-Generated Real Estate SEO Place 80

SocialPilot

DECEMBER 2, 2024

Why Managing Google Reviews is Critical Google Reviews has become an indispensable tool for businesses to enhance their online reputation, attract new customers, and boost their local SEO. A well-maintained review profile can significantly boost your local SEO, attracting potential customers and driving sales.

Management 88

Management Price SEO CRM 88

Backlinko

FEBRUARY 10, 2025

Thats high-value SEO traffic it can funnel to its product pages. Because it focuses on what actually works: Super-actionable content that helps its readers crush their fitness goals Eye-catching visuals that make you stop scrolling And it does all this while staying SEO-friendly. Want more traffic to your Shopify store?

eCommerce 90

eCommerce Shoppers Transform SEO 90

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” Her story shows what’s possible when you rethink search across every algorithm, from Google to TikTok to AI. She recommends measuring what matters, even if that means rebuilding systems.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Sprout Social

JANUARY 16, 2025

We sat down with Liotti to learn more about what it takes to build and scale an effective YouTube content strategy and are sharing key takeaways you can use to inspire your own plans. Instead, bring your audience on a journey with your brand, helping them imagine whats possible with your products.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Buffer Marketing

NOVEMBER 7, 2024

What does it all mean? At least that’s what I felt when I was just getting started with competitive analysis. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Most of the data is ridiculously difficult to get.

Customer Acquisition 125

Customer Acquisition Price Non-Profit SEO 125

Welcome Software

JANUARY 17, 2025

You might hit something, but you are very unlikely to be making the most impact when you don't know what you're aiming at. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness. Marketing without measuring = throwing darts in the dark. or create a little dart hole in your wall.

Content Marketing 52

Content Marketing Transform Marketers Marketing 52

Buffer Marketing

NOVEMBER 4, 2024

To help your videos get discovered by more people, we recommend reading up on  YouTube SEO  and the  YouTube algorithm. Of course, it isn’t only about the total number of users on the host of social media apps out there. Does it fit your brand image? Is your target audience using that social media site? Facebook 3.65

Branding 126

Branding Social Media Marketing User-Generated Advertising 126

Hootsuite

OCTOBER 7, 2024

What are social media analytics tools? What were our top posts on LinkedIn this year? What kind of posts do my followers like to comment on? … But what does all this mean for a real social media team? Wondering which of your social media tactics are working? Should we post more on Instagram next month? and many more.

Analytics 119

Analytics Price PR CRM 119

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube user statistics Wondering what YouTubes user base looks like? YouTube has continued to dominate the world of video sharing. These days, its a one-stop shop for everything from entertainment to how-to videos. General YouTube stats Harness the power of YouTubes global network with these stats.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Hootsuite

JANUARY 14, 2025

The Bio section here is optional, but its highly recommended to complete it for both credibility and social SEO. Facebooks built-in, customizable call-to-action buttons make it very easy to give people what theyre looking for, including allowing them to engage with your business in real life. It also appears on your Facebook page.

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Welcome Software

DECEMBER 18, 2024

Here are just a few marketing apps that should be included in your martech stack to: Streamline marketing processes Boost productivity Help teams work smarter, not harder 1) Optimizely: The all-in-one marketing powerhouse What is Optimizely? 2) Mailchimp: Email marketing made easy What is Mailchimp? Why Mailchimp? Why Hootsuite?

Transform 52

Transform Marketers Marketing CRM 52

Hubspot Marketing

MAY 12, 2025

Lesson 2: Keep what works. But it probably stands to reason that, for example, marketers should plan for SEO to continue to go down. And the irony of what Im about to say isnt lost on me, but pay attention to what youre seeing, not just what the experts are saying. Lets take a moment to commiserate, marketers.

SEO 90

SEO Performance Marketing Digital Marketing Branding 90

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively.

Health 104

Health User-Generated Management CRM 104

Martech

JUNE 10, 2025

This update also expands access to Customer Agent, as a Service Hub subscription is no longer required to use it! Status: Public Beta Applicable HubSpot Hubs: Sales Hub Applicable HubSpot Tiers: Professional, Enterprise Commerce Analytics Suite What’s new: This new dashboard suite gives you powerful insights into your revenue streams.

CRM 56

CRM User-Generated Finance Price 56

Hubspot Marketing

JANUARY 28, 2025

Table of Contents What is marketing spend optimization? How to Optimize Your Marketing Spend in 4 Steps 6 Expert Tips for Optimizing Marketing Spend What is marketing spend optimization? In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. So, what will they do?

Non-Profit 71

Non-Profit Transform Marketers Marketing 71

Backlinko

JUNE 23, 2025

It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs showing bias toward one approach or the other, there’s no one-size-fits-all answer. What Is a Subdomain? What Is a Subdomain? You need to build out a new arm of your website.

SEO 72

SEO Analytics eCommerce User-Generated 72

Buffer Marketing

FEBRUARY 18, 2025

What to Expect: Panels and fireside chats with experts sharing their success stories and strategies on building sustainable careers in the creator space. What to expect: Panels and workshops on storytelling, audience engagement, and tech innovation.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Sprout Social

JUNE 27, 2025

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. With over 2.7

Analytics 103

Analytics Key Performance Indicator User-Generated Entertainment 103

Exposure Ninja

MAY 2, 2025

The UK has long been a leading global financial hub, with London at its core. Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. That means you can double down on what works, cut what doesn’t, and scale your results with confidence.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Lusha

DECEMBER 9, 2024

They find you ready and willing to hear what you have to say. What Exactly is Inbound Lead Generation? What Exactly is Inbound Lead Generation? Inbound vs. Outbound: What’s the Difference? Lead Quality You get higher-quality leads who are actually interested in what you offer.

CRM 52

CRM Whitepaper eBook User-Generated 52

Lynton Web

MAY 8, 2025

Recreation centers serve as vital community hubs, offering diverse programming, wellness opportunities, fitness, and social connections for people of all ages and backgrounds. Developing a strong brand starts with answering fundamental questions: What specific community needs does your recreation center address?

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Buffer Marketing

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. It's the perfect balance of powerful and user-friendly — just what you need to make your social media presence pop without the headache. The Create space is one of my favorite features.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107