Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. 15 AI tools you should use for SEO 1. Missing image alt and title text.

SEO 119

SEO Transform User-Generated Analytics 119

Hubspot Marketing

AUGUST 28, 2024

Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. If so, how?

SEO 136

SEO User-Generated Communications Management 136

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment. Experimenting with CTA wording is equally important.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. What Features Do You Need in a Ranking Tool?

SEO 109

SEO Price Analytics Key Performance Indicator 109

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. Knowing this will inform everything from the language you use to your local SEO strategy. Performing this task is easy with Semrush’s Keyword Gap Tool.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO 120

SEO Law User-Generated Analytics 120

Hubspot Marketing

JANUARY 16, 2025

I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Step 3: Choose tools to score content. Let's get scoring! What is content scoring?

Analytics 124

Analytics SEO Price User-Generated 124

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. That said, let's get into it.

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Martech

AUGUST 5, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt: What’s the best campaign tactic today for new contact discovery? Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. SEO pros know what makes websites successful SEO expertise goes beyond making a site rank higher.

Management 121

Management SEO Finance Energy 121

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO 96

SEO Price User-Generated Analytics 96

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. ” The goal?

SEO 104

SEO User-Generated Management Customer 104

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Table of Contents Why use AI tools for B2B marketing?

User-Generated 113

User-Generated Price Marketing Marketers 113

Hubspot Marketing

AUGUST 20, 2024

According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. And who can blame them? Want to see for yourself? We’ve got this.

User-Generated 133

User-Generated Food Marketing Marketers 133

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Clear data.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. Here are some best practices to get started: Document your “why.” Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Organic search is free but takes time to build up.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

AUGUST 12, 2024

These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. These tools simplify the marketing process and deliver impressive results, helping you make the most of your WordPress site.

User-Generated 118

User-Generated Analytics Marketing Marketers 118

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Like the Keyword Magic Tool from Semrush.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. The client and I were thrilled.

SEO 119

SEO CRM User-Generated Education 119

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools? Hootsuite Analytics also easily integrates with other business tools. Should we post more on Instagram next month?

Analytics 119

Analytics Price PR CRM 119

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. You’ll know by now that we only hit publish on a piece of content if we think it’s the best article on its topic on the internet. Be the first to hear about our guides on everything you need to know to level up as an SEO.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Hubspot Marketing

OCTOBER 21, 2024

The tools can save massive amounts of time and money. How to Create a Marketing Plan with AI I tested two AI tools and approaches for creating a marketing plan : a chatbot and a generator. But this is really the bare minimum a tool needs to know about your company to craft a marketing plan. Let’s get to the real action.

Marketing Plan 133

Marketing Plan Key Performance Indicator Marketing Marketers 133

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. The best part? With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? every month.

SEO 102

SEO Customer Real Estate User-Generated 102

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. Youll learn the best practices for optimizing images on WordPress and discover essential plugins and tools for simplifying the process. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO.

User-Generated 124

User-Generated SEO eCommerce Price 124

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. It’s a strategic tool that helps you build trust with decision-makers. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important?

SEO 105

SEO Health CMO Shipping 105

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. They also have tools and services set up to help them along the way.

SEO 134

SEO PR Thought Leadership Health 134

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. They’ve likely already inquired about your offering, requested pricing info, and used your free trial. They all end with a free trial offer. But forget what you’ve been taught in the past.

Customer 117

Customer User-Generated Price Education 117

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO 109

SEO Real Estate Health Management 109

Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Do you need a dozen of them?

Analytics 133

Analytics Customer Journey CMO Marketing 133

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators.

Price 100

Price User-Generated SEO Management 100

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. It also stores your Google reviews, as this GBP from Diablo & Sons Saloon shows: Go to the profile creation tool and follow the steps to add your business to Google. You can also manage these listings within the tool.

User-Generated 113

User-Generated Energy SEO Place 113

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. Many marketers default to Google Analytics because it’s free and popular. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool? The free version also has excessive downtime and data inconsistencies.

Analytics 103

Analytics Price Law User-Generated 103

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. And explore the best types of content to create for each stage. Visitors to his site are offered a free cheat sheet on pool care. At the MoFu stage, you want to convince them that your brand is the best choice. Lets dive deeper into the funnel.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools?

SEO 106

SEO Price Health User-Generated 106