Backlinko

OCTOBER 21, 2024

As a general guideline, we aim for 10-40% information gain at Backlinko. The Angi team takes it a step further with an interactive cost calculator. It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance.

SEO 104

SEO Finance User-Generated Food 104

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Backlinko analyzed 4 million Google search results and found that only.63% A well-researched, informative piece of cornerstone content positions you as an authority within your field.

SEO 117

SEO Education Product Place 117

Backlinko

NOVEMBER 1, 2024

Take these questions and turn them into content for your blog or an FAQs page, like the one here from Quantum Roofing. For example, this article from USA Today (a high-authority website) features several roofing companies, all with a link back to their websites. This will provide data on your site traffic, engagement, and conversions.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Backlinko

DECEMBER 29, 2024

” or “How to unclog a drain” to attract local homeowners searching for solutions Link building : Building credibility and authority by getting featured in local business directories, home service websites, and plumbing supplier sites What Are the Benefits of SEO for Plumbers?

SEO 103

SEO Customer Real Estate User-Generated 103

Backlinko

OCTOBER 31, 2024

In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a refresher on how Google assesses content quality. Like we have done in this blog post.)

SEO 118

SEO Transform Place Product 118

Backlinko

JULY 9, 2025

And they appear for more than half of the keywords we track at Backlinko: Generative engines are influencing YOUR audience too. Build Mentions and Co-Citations AI systems don’t just look at backlinks to understand your authority. Does ChatGPT know who your team members are? Backlinks are still important.

User-Generated 106

User-Generated SEO Branding Email Marketing 106

Backlinko

MAY 14, 2025

At Backlinko, we do SEO forecasting throughout the year. last time we launched 10 blog posts, traffic increased by 18% in two months) Operational inputs: Fewer resources, delayed launches, or technical issues? One that you can use to align your team, make a case for investment, or guide quarterly planning. Are we even on track?

SEO 106

SEO PR Product Place 106

Backlinko

DECEMBER 23, 2024

My team launched an SEO campaign for them to rank them for important keywords that their prospects are searching: This drives valuable traffic to their site. Blog posts are great for this. Backlinko even has its own free keyword generator.) Just look at Downtown Air. Okay, so you know what type of keywords to target.

SEO 102

SEO User-Generated Analytics Place 102

Backlinko

FEBRUARY 7, 2025

His team gathered intel to solve a specific challenge. The team used these insights to create battlecards, increasing the win rate by 35%. Edward White, Beehiivs Head of Growth, shared how he used Semrush to perform an SEO competitive analysis : We undertook an initiative to analyze 3,000 articles from 9 competitor blogs.

Price 93

Price Customer loyalty Food Market Research 93

Backlinko

JANUARY 23, 2025

Create a Google Post by clicking “ Add update ” in your dashboard: Step 5: Start a Blog to Establish Your Agency as an Industry Leader Rank for more keywords and strengthen your site’s authority by creating a blog. Write High-Quality Blog Content Blog content can drive highly relevant traffic to your site.

Real Estate 97

Real Estate SEO Price User-Generated 97

Backlinko

AUGUST 19, 2024

At Backlinko, we’re choosing to look at the positive side of this development. And the guide linked below includes: Clear steps for conducting a site audit Tactics to optimize for all search formats Bonus steps to analyze your site’s authority and add real value for your users Learn exactly how to do it with our SEO site audit guide.

User-Generated 110

User-Generated SEO eCommerce Management 110

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Build Topical Authority After covering your commercial keywords, it’s time to move up to the middle of the funnel. Because they help build topical authority. Blog pages often cover these topics best.

SEO 93

SEO PR User-Generated Non-Profit 93

Backlinko

JULY 1, 2025

No fancy production or big teams. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson.

Marketers 86

Marketers Marketing User-Generated Promotion 86

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. But creating a calendar that actually works for your team? All that trial and error helped me understand why most teams end up abandoning their calendars. The reality?

User-Generated 91

User-Generated Analytics Whitepaper Management 91

Backlinko

JUNE 23, 2025

SEO Metric SEO KPI Organic traffic Demo signups from organic traffic Bounce rate Engagement on the page based by page type Backlinks Topical or brand authority growth Why You Need to Measure the Right SEO KPIs Measuring your SEO KPIs over time is how you prove your SEO work is moving the business in the right direction.

SEO 67

SEO User-Generated PR Analytics 67

Backlinko

JUNE 23, 2025

So, if your main domain is example.com , a subdomain for your blog would be blog.example.com. A subdirectory for your blog would be example.com/blog. Link Equity and Website Authority A big difference between these two URL structures is how they accumulate and distribute authority. com subdomain.

SEO 72

SEO Analytics eCommerce User-Generated 72

Backlinko

JANUARY 31, 2025

Rank for topics related to your services: Best SEO agencies for lawyers Technical SEO for Shopify websites B2B SaaS SEO consultant Theres no denying that building SEO authority from scratch is tough. Competing against established SEO websites with zero website authority? They would rather outsource it to another team.

SEO 77

SEO Price Outbound Marketing CRM 77

Backlinko

APRIL 29, 2025

The team identified and mapped transactional keywords to these money pages. Take a quick look at the search results and you’ll see this in action: For the how to query, Google serves up helpful blogs and videos. Her team worked with a premium food and beverage brand to revamp its organic SEO performance and drive more sales.

eCommerce 88

eCommerce Food Shoppers Retail 88

Backlinko

AUGUST 21, 2024

Why You Should Listen to This Podcast The Authority Hacker Podcast has over 300 episodes, with new ones coming every two weeks. Each one also comes with a neat blog summary of the topics discussed. With over 100 episodes (and a new one dropping every week), the podcast covers diverse subjects from the ever-evolving world of SEO.

SEO 100

SEO Affiliate Marketing Digital Marketing PR 100

SocialPilot

JUNE 18, 2025

Takeaway for businesses: You don’t need a large team or agency budget to build a connection. Time/Resource Strain for Small Teams Social media management can overwhelm small teams, as balancing content creation with customer service and other tasks can feel impossible. Start by answering every comment. Celebrate your customers.

Real Estate 59

Real Estate Transform User-Generated Education 59

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Backlinko

MAY 12, 2025

If you’re only redirecting temporarily (like for maintenance or a seasonal promotion), use 302 instead: Redirect 302 /sale [link] If you’re trying to preserve SEO rankings (and your websites authority ), always use 301 redirects for permanent URL changes. So you dont need to set up individual redirect rules for each one.

SEO 103

SEO User-Generated Management Place 103

Backlinko

MAY 12, 2025

We’ll cover sitemaps for: Blogs Local businesses Ecommerce stores Large sites SaaS sites Corporate sites Note: If you havent created a sitemap yet, or you want to learn more about optimizing them, check out our dedicated sitemap guide first. Backlinko Sitemap URL: [link] Weve used Yoast (a WordPress plugin) to create our sitemap index.

eCommerce 83

eCommerce User-Generated Manufacturing SEO 83

Backlinko

JUNE 4, 2025

Loop in Sales and Support No one knows buyer questions better than your frontline team. For example, in GSC, look for: Posts with high impressions but low CTR Pages that rank for relevant keywords, but not as high as they should Consider this Truly Beauty blog post as an example. Find the voices influencing those spaces — and team up.

User-Generated 72

User-Generated SEO Price Transform 72

Backlinko

DECEMBER 17, 2024

Or imagine you have internal links between two blog posts, Post A and Post B, but then you delete Post A. Including homepage, blog roll, category, and navigational links. Including homepage, blog roll, category, and navigational links. Exceptions to this include the likes of paginated blog rolls and categories.

SEO 96

SEO Analytics eCommerce Place 96

Backlinko

NOVEMBER 4, 2024

Over the past five years, journalist outreach platforms have helped my team secure 22,000 placements for our clients. While the majority of these 22,000+ wins were sourced from HARO and Featured, niche newsletters like Help A B2B Writer and ProfNet also helped us earn backlinks that boosted our clients’ authority. Let’s go!

PR 114

PR Price SEO Advertisers 114

Backlinko

JULY 16, 2025

” The response mentioned Backlinko twice. Here’s an example of a Backlinko article that encourages scraping with an LLM-friendly format: In other words: You’re not just optimizing for Google. Authority by Association One of the biggest wins of LLM seeding? ” (Ads, Reddit, and AI Overviews take up that real estate).

User-Generated 121

User-Generated SEO Real Estate Branding 121

Hubspot Marketing

MARCH 27, 2019

So, to boost your website’s engagement and, in turn, your domain authority, there's really only one way to do it -- you must attract and engage a loyal audience by creating high-quality content. Before we implemented the pillar-cluster model, we spent most of our time writing blog posts designed to rank for specific, long-tail keywords.

SEO 145

SEO User-Generated Energy Management 145

Marketing Insider Group

OCTOBER 3, 2023

Image Source: Backlinko Key Takeaways: Regularly written content for humans by humans always does the best in rankings. At MIG, we’re not afraid to step on a few toes in our blog by getting a little snarky and calling out ideas and practices that are wrong or just outright dumb. For example, what if you run a cleaning business?

SEO 130

SEO Real Estate User-Generated Promotion 130

Rock Content

FEBRUARY 9, 2021

Source: Backlinko. Source: Backlinko. On the other side, “Get search volume and forecasts” is appropriate when your team wants to discover the number of searches for a specific keyword. That’s where the magic happens: your team will be able to see related keywords, their search volume, and their popularity.

SEO 115

SEO User-Generated Digital Marketing Education 115

Orbit Media Studios

MAY 25, 2023

Given its topics’ relevancy, authors can refine and update it regularly to breathe new life into it and make it work again. In this blog post, you’ll get the answers. Brand authority and trust. Ask your customer support team: What are the most frequent questions they get from clients? Avoid passive voice.

User-Generated 130

User-Generated eBook Education Branding 130

Backlinko

DECEMBER 13, 2024

For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create. Like your website, blog, and social media accounts. Do they prefer short-form or long-form content?

Analytics 98

Analytics Thought Leadership Promotion Email Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Digital Marketing 121

Digital Marketing Marketing Strategy Shoppers User-Generated 121

CXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. His active presence helps keep him and Backlinko front of mind.

SEO 86

SEO User-Generated Branding Copywriting 86

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” 9, 2012: What is Google’s view on guest blogging for links?

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. Step by step, then, SEO is when: You research keywords … Then select a particular keyword and … Use that keyword to write content … Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Search Engine Land

MARCH 1, 2023

Using ChatGPT for link building: A case study Case study overview The importance of using ChatGPT for link building After using ChatGPT for research and testing it with my team, the business case for ChatGPT is to: Build a deeper understanding of specific tactics and tools. Let’s follow this structure for my article and see how it goes.

SEO 100

SEO PR Content Marketing Product Marketing 100