Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Newsletters : regularly scheduled emails that highlight your expertise, share industry news, and offer resources or helpful tips.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

The Marketing Operations Leader

DECEMBER 23, 2024

Looking forward to seeing you there, Darrell About the Marketing Operations Leader Newsletter Most of the content in the Marketing Operations Leader Newsletter is available to free subscribers. If you enjoy the content, the best way to say thank you is to forward this newsletter to a friend or share on social media.

New Markets 130

New Markets Marketing Marketers Management 130

Martech

OCTOBER 29, 2024

With all the data available in the CDP, you can create complex segments and discover new opportunities, such as “no one who attended our webinar on retirement gets our retirement e-newsletter.” A very simple example would be when someone signs up for your e-newsletter and only gives you an email address.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Ann Handley

AUGUST 29, 2024

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. The same is true in marketing: Your newsletter. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. To get questions answered.

Transform 192

Transform Place Copywriting Marketing 192

Buffer Marketing

AUGUST 7, 2024

Newsletters : Subscribe to newsletters that cover your industry’s latest trends and influential figures. My version of this for work is the Creator Science podcast, the Passionfruit newsletter, and the Business Insider “Creator Economy” tag. These can provide insights into their personalities and reach.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Buffer Marketing

JANUARY 7, 2025

Beehiiv: Generate and edit newsletters for thought leadership Source: beehiiv If you're using your email newsletter for thought leadership more than to sell products or build relationships with customers, beehiiv is a good option to consider. " Pricing : Starts at $39/month to access AI features.

Price 122

Price Thought Leadership Transform User-Generated 122

Hubspot Marketing

DECEMBER 19, 2024

Lesson One : Newsletters will become like social networks. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. By 2025, I think we'll see newsletters transition into being more like social networks. And Well, you're reading a newsletter.

Marketing 114

Marketing Marketers Branding Product 114

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Including Blogs in Newsletters Newsletters provide a direct line to your audience. Platforms differ in their audience preferences, so adjust your approach accordingly.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Hubspot Marketing

SEPTEMBER 18, 2024

For her, every business should focus on only two things when it comes to marketing: Growing your email list Getting people off of other platforms and onto your email list Honestly, amen (from a fellow newsletter writer). My goal is to get people into a space that I own and can control," she says. "

Digital Marketing 126

Digital Marketing Marketing Marketers Branding 126

Martech

NOVEMBER 25, 2024

With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. MailChimp), transactional systems (e.g., SendGrid) and marketing automation platforms (e.g.,

Transform 121

Transform Marketing Automation Platform CMO Management 121

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. It doesn’t replace your editorial brain.

Copywriting 119

Copywriting Thought Leadership Marketing Marketers 119

Martech

AUGUST 20, 2024

The future of AI and wisdom in marketing Andrew Maynard, professor of Advanced Technology Transitions at Arizona State University, talked about these issues in his monthly newsletter. “As … These advanced technologies confound our conventional thinking on how they will benefit society.

Marketing 132

Marketing Marketers CMO Communications 132

Buffer Marketing

JULY 31, 2024

💡 Related reading: 12 Content Curation Tools for Every Creator and Marketer 10 content curation sources 1: Industry-specific email newsletters Niche industry email newsletters are a goldmine of information. Whichever area you belong in, I’ll bet there’s a handful of popular newsletters and some unpopular ones.

User-Generated 107

User-Generated Retail Fashion Management 107

Backlinko

DECEMBER 6, 2024

If subscribers dont purchase immediately after seeing the OTO, they start getting the company newsletter. This newsletter delivers MoFu content regularly. Which touchpoints (blog posts, newsletters, landing page visits, etc.) Repurpose newsletter content for sharing on social media. Series A in just 6 days.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

Gen Z 279

Gen Z Millennials B2C Communications 279

Buffer Marketing

OCTOBER 3, 2024

Industry newsletters, blog posts, podcasts, and research Like with industry news, there are several niche industry podcasts , blogs, newsletters , and research reports. For example, Valerie Monore has a very popular skincare newsletter about all things skincare and beauty. It’s an A++ source for finding content ideas.

SEO 134

SEO Place Product Communications 134

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. AI For Content Curation Curating a newsletter that truly connects with your audience can be daunting, especially with the vast amount of content available. Need something specific?

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

AUGUST 15, 2024

Instead of having a separate piece of software to create a newsletter, another to create graphics and a third to deploy, one system will do it all. Let’s take the example of reformatting a new blog post into a newsletter blurb and deploying it. Each plays a vital role in getting this marketing asset to the customer.

Marketing 126

Marketing Marketers User-Generated New Technology 126

SmartBrief - Marketing

JANUARY 13, 2025

If you like this article, sign up for the SmartBrief on Social Business email newsletter for free. Unlocking that impact, however, requires more support from the top. Opinions expressed by SmartBrief contributors are their own. The post Executives: Do you have a social media scorecard? appeared first on SmartBrief.

Health 118

Health Customer Acquisition Education Market Research 118

Hubspot Marketing

MAY 21, 2025

To drive demand for my playbook, I tease the content in our weekly newsletter. I can even follow up with the same SME for newsletter-exclusive insights. Everything short form from newsletter mentions to social posts should tease these learnings and point to the long-form content on your website. Then, I move to social.

Transform 108

Transform Promotion Customer Journey Product 108

Buffer Marketing

FEBRUARY 27, 2025

Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. As a newsletter writer myself, I know how tough it can be to settle on a platform. For newsletter creators, this built-in audience makes a world of difference. Substack has a reputation.

Promotion 74

Promotion Price Affiliate Marketing Fashion 74

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 230

Influencer Marketing Thought Leadership B2C Transform 230

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. Subscribing to a newsletter? In the beginning, it’s normal to see your growth rate jump up high and then drop down low and back again. Taking a class?

Management 118

Management Whitepaper Promotion Health 118

Hubspot Marketing

MARCH 17, 2025

The Mindstream Newsletter, which was recently acquired by HubSpot, educates more than 200,000 people globally with its daily emails on a range of AI topics. I talked with Maria Gharib, one of the principal writers of the Mindstream Newsletter. A lot of people are interested in learning about AI these days.

Email Marketing 115

Email Marketing Marketing Strategy Law Communications 115

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Branding 128

Branding SEO User-Generated Price 128

Hubspot Marketing

JULY 11, 2024

Saying more in fewer words is never a bad thing: When I shared it in my newsletter and on LinkedIn , the response was remarkable. Efficiency, after all, is my bread and butter as a copywriter. Word economy is baked into the discipline. The concept, clearly, struck a nerve.

Copywriting 134

Copywriting Transform 134

Vertical Response

JANUARY 4, 2025

faced a major hurdle: Outdated Sign-Up Forms The business had a basic, hard-to-find newsletter sign-up widget that failed to entice visitors. Limited Segmentation All subscribers received the same generic newsletter, regardless of whether they were first-time buyers or repeat customers, leading to low open and click-through rates.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Marketing Insider Group

SEPTEMBER 2, 2024

CTA Placement and Wording A well-placed and compelling call to action (CTA) is crucial in content marketing, as it drives conversions by prompting your audience to take a specific action, such as subscribing to a newsletter, downloading a resource, or making a purchase. The placement of your CTA can significantly affect its effectiveness.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Scoop.it!

OCTOBER 31, 2024

Build Interactive Diagnostic Tools to Capture Email Newsletter Subscribers A slightly more advanced way to implement the tactic discussed above is to upgrade the content formats you employ to address and solve your target audience’s pain points. Source: idealnutrition.com.au

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Litmus

SEPTEMBER 25, 2024

Think: quizzes, polls, webinars, and newsletters tailored to their interests. A weekly or bi-weekly newsletter that offers value (not just sales pitches) can keep them connected. And while newsletters are the second most-used email format , they’re still an underutilized asset.

Management 99

Management Marketing Marketers CRM 99

Marketing Insider Group

OCTOBER 21, 2024

You can also sign up for innovative marketing newsletters to help spark creative ideas. Rather than hoping that you’ll hear about other businesses’ eye-catching marketing ventures organically, use an AI tool to conduct social listening on specific marketing hashtags. That way, you won’t have to do much legwork.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Influencer Marketing 123

Scoop.it!

OCTOBER 2, 2024

Promote this hashtag across all your marketing channels, including social media, email newsletters, and your website. To maximize reach, repurpose the content you store and share it across multiple platforms, including your website, social media, and email newsletters.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

DECEMBER 16, 2024

I once managed the newsletter for the TV station I worked for as a journalist and curated HubSpots Marketing Daily Newsletter before it was converted to a Master in Marketing. Email marketing Best for: Running a smooth, personalized email marketing campaign. Ive dabbled in email marketing quite a bit throughout my career.

Marketing Strategy 116

Marketing Strategy Marketing Marketers Health 116

Hubspot Marketing

JUNE 2, 2025

The answer is almost always their network, LinkedIn, newsletters, and podcasts exactly where your buyers are already spending time. Measuring brand impact can be challenging, but that doesnt mean you shouldnt try. When stakeholders push back with questions like, Is LinkedIn too saturated? or, Does anyone still read email?

Branding 103

Branding Product Price Product Marketing 103

Backlinko

OCTOBER 23, 2024

Email: Deliver a monthly newsletter featuring your best content and exclusive tips. For example, if the data shows your competitor’s audience loves Instagram and responds well to email campaigns, you can target these platforms in your strategy: Instagram: Share weekly carousel posts with quick tips and longer-form content in posts.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Martech

AUGUST 1, 2024

How to humanize this newsletter Shorten the subject line. Use AI to produce ideas, not full emails It can be tempting to insert a prompt into ChatGPT or Gemini and copy and paste its answer into your email newsletters and campaigns. [Insert Link] See you on the court! Add a photo or short video of people using the product.

Email Marketing 135

Email Marketing Food Marketing Marketers 135

Martech

OCTOBER 31, 2024

They can shape your content strategy across media channels like blogs, social media and email newsletters. Deploying the data beyond organic search The insights from search behavior can benefit your brand’s entire asset ecosystem.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122