Martech

JANUARY 21, 2025

Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns. How is atomization different from repurposing?

Whitepaper

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. monthly organic visits from the keyword “website authority checker.” monthly organic visits from the keyword “website authority checker.”

SEO

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Backlinko

SEPTEMBER 6, 2024

Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Let’s say you’re researching the top-ranking pages for an article about “running for beginners.” for every 1,000 keywords processed. Don’t download anything just yet.

SEO

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Here's what I’ll cover below: What is a rank tracker tool?

Price

Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Whitepaper

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. It starts with having  the right tools.

SEO

Backlinko

JULY 15, 2025

Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer case studies Pro tip: Make comparison content a priority in your content strategy. Once you’ve done a manual review, use competitive research tools for deeper analysis. One strategy?

Customer

Backlinko

JANUARY 6, 2025

” Aaron Spivak How to Have Customer Conversations Its easy to overthink product research. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows.

eCommerce

Martech

JULY 24, 2024

AI is one of many tools available to us. Just like all tools, we have to use the mechanic’s motto: “Use the right tool for the right job.” Using AI for keyword research Keyword research is where I have used AI for years and wouldn’t have it any other way.

Marketers

Hubspot Marketing

DECEMBER 24, 2024

A well-researched, informative piece of cornerstone content positions you as an authority within your field. Im always looking for incredible content or research reports to reference because they add authority to my writing. (If It covers the research, strategy, and production elements, as well as a little bit about content tracking.

SEO

Hubspot Marketing

DECEMBER 16, 2024

You can correct for this by optimizing it for new keywords or changing algorithm preferences, like E-E-A-T. Maintaining a Consistent Voice When you add new keywords or sections, particularly from a different writer from the original content, you risk losing cohesion. Conduct keyword research. Analyze competitor content.

SEO

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K per month, according to Advertising Research.

Search Marketers

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. So, what should you know about PPC ads and keywords? Let’s jump right in!

Advertising

Search Engine Land

SEPTEMBER 10, 2024

Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? We’ll explore how AI has transformed various SEO processes – from content creation to keyword research – and discuss the limitations that come with these advancements.

SEO

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Classify keywords by intent. So, how can you make sure you apply each keyword to the right landing page or blog post? Optimize keywords.

SEO

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. Screaming Frog SEO Spider Screaming Frog SEO Spider is probably the best free tool available.

SEO

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. What Features Do You Need in a Ranking Tool? What’s the Best Rank Tracking Tool?

SEO

Backlinko

NOVEMBER 1, 2024

They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients. Like the Keyword Magic Tool from Semrush.

SEO

Hubspot Marketing

AUGUST 20, 2024

According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included.

User-Generated

Marketing Insider Group

JULY 15, 2024

It integrates various disciplines, including user research, content strategy, and visual design, to ensure that every piece of content serves a clear purpose and meets user needs. Key Elements of Content Design User Research: Understanding who the audience is, what they need, and how they interact with content.

SEO

Martech

AUGUST 22, 2024

For research, I prefer Perplexity.AI After completing my research, I outline the content by mapping out the key areas I want to cover and organizing my thoughts into a logical flow. Tools like ChatGPT generate keyword ideas and build content strategies. over ChatGPT or other large language models.

Transform

Buffer Marketing

JANUARY 16, 2025

This is where social listening tools come in. In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs. In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs.

Price

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. Social media AI tools Want to streamline your social media workflow?

Price

Sprout Social

SEPTEMBER 12, 2024

We’ll also share content creation tools you can use to support your creativity. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Save time improving social copy and slating in captions for videos through AI editing tools.

Management

Orbit Media Studios

OCTOBER 16, 2024

topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment. Some of them are keyword opportunities and they deserve special love and attention. Lidia Infante, SurveyMonkey “Do all pieces of content need keyword research?

SEO

Backlinko

DECEMBER 19, 2024

Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Ease of use: Any tool you decide on should be fairly intuitive to use. Youve come to the right place.

Price

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Primary keywords Healthy recipes 9.

User-Generated

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. This helps Deer Valley Plumbing Contractors drive 2.7K

SEO

Sprout Social

JULY 23, 2024

The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. Like the earlier example of Not On The High Street, keyword targeting is perfect for adding specific product phrases to match intent on Pinterest’s search bar.

Gen Z

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? More of a visual learner?

Analytics

Hubspot Marketing

NOVEMBER 14, 2024

So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together. Benefits of Using AI for Target Audiences How to Find Your Target Audience Using AI 6 Best AI Tools for Target Audience Research What is AI audience targeting? Here we go!

User-Generated

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

Understand your audience’s needs through research. Conduct audience research to uncover their challenges, preferences, and interests. Image source Keyword Research and SEO Alignment Keywords are the bridge between what your audience searches for and the content you provide. SEO goes beyond keywords.

Thought Leadership

Martech

DECEMBER 6, 2024

It understands generative AI tools like ChatGPT and Claude. Using AI for research Establishing a solid foundation of knowledge is crucial before creating content even for topics you’re familiar with. Start your research journey with broad, open-ended questions that help map the territory. The GPT knows a lot about AI.

Transform

Marketing Insider Group

OCTOBER 22, 2024

Quick Takeaways Optimizing blogs for SEO involves strategic keyword usage, internal linking, and enhancing user engagement. Balancing keyword optimization and readability increases the chance of higher blog rankings. Keyword Research and Usage The foundation of having higher ranking blogs begins with thorough keyword research.

SEO

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market.

Manufacturing