Search Engine Journal

AUGUST 26, 2021

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign's success. The post SEO Content Writing vs. SEO Copywriting: What’s the Difference? appeared first on Search Engine Journal.

Copywriting 98

Copywriting SEO Branding Content Marketing 98

Rock Content

APRIL 20, 2023

If you know anything about search engine optimization (SEO), you know that search engines prefer high-value content that’s most relevant to the user’s intent. Unfortunately, many companies and brands focus too much on the technical side of SEO to craft compelling content that will actually result in higher traffic.

Copywriting 52

Copywriting SEO User-Generated Branding 52

Search Engine Journal

MARCH 9, 2021

The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal. Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here.

Copywriting 116

Copywriting SEO Customer Content Marketing 116

Search Engine Journal

MAY 14, 2021

Learn how to use it in SEO copywriting. The post How to Use The Inverted Pyramid for SEO Copywriting appeared first on Search Engine Journal. The Inverted Pyramid is used in journalism to hook readers and create more engaging articles.

Copywriting 97

Copywriting SEO Content Marketing Marketing 97

Search Engine Journal

SEPTEMBER 11, 2019

What is SEO copywriting? Is there a difference between content writing and copywriting? The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? Find out here. via @seocopychick appeared first on Search Engine Journal.

Copywriting 109

Copywriting SEO Content Marketing Marketing 109

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. 1) What is SEO Copywriting. As we know, SEO (search engine optimization) is the process of growing visibility and gaining traffic for web pages through “organic” (free) search engine results.

Copywriting 60

Copywriting SEO Inbound Marketing Promotion 60

Search Engine Land

FEBRUARY 7, 2024

This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Local SEO : Using region-specific keywords and phrases. See terms. If so, do so instead.

Product 130

Product SEO Copywriting eCommerce 130

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Choosing the AI Tool for You What is AI copywriting?

Copywriting 120

Copywriting User-Generated Influencer Marketing Marketing 120

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 135

Copywriting User-Generated Price eCommerce 135

Hubspot Marketing

APRIL 25, 2022

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers.

Copywriting 137

Copywriting SEO Shoppers B2C 137

Jeff Bullas

NOVEMBER 15, 2022

YouTube SEO. You, of course, can also use YouTube SEO tools to get search volumes for specific keywords as well. This proven copywriting formula also works for videos. Part 2: YouTube SEO. YouTube SEO is hands down the best long-term organic promotion strategy for your videos. Video strategy. View maximization.

Copywriting 248

Copywriting SEO Promotion Entertainment 248

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 84

Copywriting Whitepaper Key Performance Indicator Education 84

Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. Optimizing your SaaS content for SEO isn’t difficult. Key takeaways.

SEO 275

SEO Copywriting Law Communications 275

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. It’s not just about what you ask, but how you ask it. Get ready to dive in.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Rock Content

APRIL 10, 2024

To turn that trickle into a steadily growing number of visitors is completely possible—as long as you use the right SEO strategy to get the link to your website in front of the right sets of eyes. When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.)

SEO 92

SEO Copywriting Branding Product 92

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Video Marketing 87

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Hubspot Marketing

MAY 30, 2023

For instance, the job listing below from Cyberfunnels calls for a copywriter with AI experience. Image source Responsibilities include using AI tools to "enhance the copywriting process, generate data-driven insights, and optimize content performance." Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 111

New Markets Copywriting Digital Marketing Marketing 111

Search Engine Land

NOVEMBER 14, 2023

You can try 13 pre-prompted “personas” that were created to provide help and generate marketing (or complete other generalized tasks – sales, revenue generation, MOps, HR, talent development, etc.):

Copywriting 107

Copywriting SEO Analytics Management 107

Search Engine Land

JANUARY 18, 2024

” PPC and SEO to come together? While Gales doesn’t anticipate major changes to PPC metrics soon either, she envisions SGE altering how SEO and PPC experts collaborate. It would throw too much of a wrench and everyone’s advertising plans – and probably Google’s earnings as well.”

Copywriting 123

Copywriting User-Generated Marketing Marketers 123

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work? How are companies using AI copywriting? First, AI copywriting saves you time.

Copywriting 143

Copywriting Price Transform Digital Marketing 143

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. The number one tip for website copywriting is to know who will be reading it. Copywriting is no different.

Copywriting 125

Copywriting Inbound Marketing SEO Product 125

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 85

Whitepaper Finance Copywriting Law 85

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. How to deliver quality services to your SEO clients from day one There’s no one way to define quality. Learn to explain complex SEO concepts in simple words.

SEO 100

SEO Price Communications Copywriting 100

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. It features interviews with experts in content marketing, copywriting, email marketing, conversion optimization and more.

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? One way to leverage AI is in SEO.

SEO 118

SEO User-Generated Copywriting Health 118

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting? Now let’s talk about how to make yours better.

Copywriting 90

Copywriting B2C Transform Product 90

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 96

Copywriting CMO PR Social Media Marketing 96

Hubspot Marketing

FEBRUARY 21, 2024

Still, it’s also about SEO optimization and having an effective long-term content strategy so that cold traffic can find the site once it goes live. Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines.

SEO 105

SEO Copywriting Thought Leadership Energy 105

Search Engine Land

JANUARY 30, 2024

This article explores nine proven methods to help you turn SEO traffic into sales and leads. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Dig deeper: Local SEO for new physical locations 8. See terms.

SEO 115

SEO Transform Copywriting Law 115

Marketing Insider Group

DECEMBER 19, 2022

By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. As copywriters and content markers, we know that word choice determines whether people choose to engage with our content. Image source: CoSchedule.

Copywriting 108

Copywriting SEO Content Marketing Advertising 108

Search Engine Land

NOVEMBER 10, 2022

If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators. Instead, your c opywriters can skip the SEO learning curve and focus on crafting compelling sentences to create even more compelling content.

Copywriting 91

Copywriting SEO User-Generated Content Marketing 91

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Any copywriting hero could spring into action and make the web a better place. We’re going to look for SEO improvements we can make to the page. SEO analysis: Confirm the target keyphrase. That’s already useful.

SEO 71

SEO Copywriting User-Generated CMO 71

Orbit Media Studios

FEBRUARY 26, 2024

SEO is not something that you can add later. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. SEO-focused UX elements, such as E-A-T and FAQ are considered. Yes, please!

Copywriting 69

Copywriting Law CRM User-Generated 69