This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. SEO AI can increase SEO productivity. The key is to think of them as an add-on to your existing SEO tools, not as a substitute. Copywriting persuasiveness.
SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Implement SEO strategies from the start Search engine optimization (SEO) is critical for driving organic traffic and reaching your audience. Effective SEO involves: Conducting keyword research to align with audience search behaviors. Integrating SEO best practices early sets the foundation for long-term visibility.
Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords. You can also localize ads, product marketing assets, and SEO content.
In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.
Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?
So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?
” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Joel Klettke, Business Casual Copywriting “Consider testing headlines that include How such as How to get X result, how X client achieved Y result, etc.
By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.
Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. The panel focused on generative AI tactics and tools, taking cues directly from audience questions. Let’s dive into the three top insights below.
What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness. SEO integration Verify keyword placement in key sections.
I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients.
Example Weak statement: Learn the basics of SEO strategy. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. Go beyond explaining what your content covers to articulate why it matters.
After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Clear copywriting and editing skills. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?
In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The
Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Claude can assist with tasks like AI copywriting and content generation, too. It also checks the SEO potential of your work. Draft or outline your content. Then, click Ask.
Marketers, content creators, and copywriters who need a natural-sounding writing partner. Customer review: Source: Reddit Best ChatGPT alternatives for SEO 3. Surfer If you already know your way around SEO but want to ramp up content generation without sacrificing quality, Surfer is one of the best AI options out there.
HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI. If you’re doing a lot of content marketing, SEO, and blog writing, you must consider WriterZen because the functionality and price of this tool make it very affordable. The same goes for creating content. The team is fantastic.
How to Maximize Your Resources with AI A $100K+ Startup Team The list of contractors Jovanovic would need to hire isn't insignificant for a small startup: 5 content writers SEOcopywriter Video editor Audio editor Marketing designer Data analyst Project manager (herself) Total annual cost: Over $100,000, plus time spent on administrative tasks like (..)
That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. You’re doubling down on your SEO efforts to show up in AI reviews.” “Ultimately, everything we do in marketing is to service the consumer,” Dorros said.
That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.
Use Instagram SEO and hashtags to improve your content's discoverability 2. Use Instagram SEO and hashtags to improve your content’s discoverability Instagram users are not just scrolling on the app, they are actively searching on it. What can you do to optimize your Instagram posts for SEO?
Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.
Jess: My background is actually in copywriting on the B2C side. With the uncertainty around SEO because of AI-generated content and results, do you see elements of PR becoming more important in content marketing? Editor’s note: We’ve lightly edited this interview for clarity and readability. Absolutely.
View Orbit’s UX site design portfolio > Mackenzie Pelletier As an SEOcopywriter at Orbit Media, Mackenzie helps the team create search and conversion-optimized content that ranks and drives engagement. Orbit has worked with hundreds of clients across every industry, from B2B sites to nonprofit organizations.
SEO techniques can improve website visibility and attract targeted traffic. SEO for Conversion Rate Search Engine Optimization (SEO) is crucial in increasing the number of visitors who take a desired action on a website. Understanding how SEO impacts conversion rates is essential for online success.
One of my favorite takeaways from a recent AI + SEO webinar with Neil Patel was not to do it all in one go. Even coupling an AI-generated social media caption with a candid photo can make it feel more personal. Take it one prompt at a time. Instead of asking AI to write a full social caption, carousel, and CTA in one prompt, break it up.
Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage. If nothing else, hashtags can really help with LinkedIn SEO. Figma frequently uses hooks to open their posts and gets strong engagement and positive interactions from their followers as a result.
My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Reddit conversations often include people with deep expertise who identify their credentials. Reddit is not a shortcut.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. Lets do it.
Now, instead of hiring a whole team to do every aspect of the work, I have myself and a robust tech stack that’s much more cost-effective than an agency model.
Search engine optimization (SEO) costs less than paid media, but it can take three to twelve months to see optimal results. These include ad copywriting, graphic design, and videography. Even if traditional SEO and search ads vanish, LLMs like ChatGPT will need to monetize at some point.
Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Is that a bad thing? Audiences are unique.
Key Takeaways : A true website redesign is more than just cosmetic, involving rebuilding your website to create a strong foundation for visual design, UX, SEO, and technical infrastructure. Analyze SEO tool data and identify top-ranking pages — and those that don’t rank for many keywords.
GrowthBar is an AI-powered SEO tool that helps marketers create content designed to rank high on search engines. It provides keyword suggestions, backlink opportunities, and AI-generated content outlines for better SEO performance. Anyword is an AI copywriting platform that generates marketing copy for ads, social media, and emails.
This could be A/B testing or copywriting for emails. Sean Clancy , managing director at SEO Gold Coast, shares why specificity of data shared with AI matters. She also notes many marketers still doubt this approach because they worry about uniqueness or authenticity. The hard part is training it on what's actually important.
Every marketer right now should see great opportunity and great risk in the way our audiences are using AI to research and learn - it's going to cause meaningful shifts in how we think about SEO, how we connect with prospects, how we build credibility and expertise.
Step 3: Copywriting Crafting the copy that will accompany your visuals. SEO for Social Media: Ensure your copy includes relevant keywords, especially on platforms like LinkedIn and Facebook , to improve organic reach. Phase 1: Planning and Content Creation Workflow This is where the foundation is laid.
WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. Leverage it to perform valuable A/B testing, SEO analysis, personalization tasks, etc.
Ad Copywriting : Compelling copy that drives clicks. A full-service agency can provide deep PPC expertise alongside a broader digital marketing strategy, including SEO, Content Marketing, and more. Meta Ads : Facebook and Instagram campaigns that actually convert. Microsoft Ads : A hidden gem for reaching audiences competitors miss.
To make it easier to scan, heres a comparison table summarizing these program types, their formats, support levels, and typical price ranges: Program Type Format and Content Support Level Typical Pricing Tactical Skills Courses Self-paced online videos or short workshops focusing on one skill (SEO, ads, etc.)
This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content