16 Best Fashion Affiliate Programs
Written by Backlinko TeamIn collaboration with Semrush
With fashionistas always on the prowl for the next big thing, these affiliate programs are like the golden ticket for anyone who wants to generate an income leveraging this niche.
But the real challenge isn’t the lack of programs.
Instead, it’s about finding programs that don’t leave you feeling fashionably lost.
The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person. That means whatever your niche in the fashion industry is, you’ll find an affiliate program that works with your site.
We’ve curated a diverse list of fashion affiliate programs that cater to different niches within the fashion landscape.
We’ll delve into commission rates, cookie durations, and exclusive benefits offered by each program to help you make informed choices and maximize your earnings.
How Backlinko Can Help You
To truly succeed as a fashion affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO).
That’s why we’ve created in-depth guides to help you, including:
- The Ultimate Guide to Affiliate Marketing
- How to Learn SEO
- How to Create an Effective SEO Strategy
- How to Conduct Keyword Research (+ a Free Tool)
- How to Get High Quality Backlinks
Implementing what you learn can help your fashion website or blog rank higher and drive more qualified traffic. This means more commissions earned.
Fashion Affiliate Programs
- Nordstrom
- Urban Outfitters
- Organic Basics
- PrettyLittleThing
- Crocs
- TOMS
- Lululemon
- Zappos
- H&M
- Stitch Fix
- Forever 21
- REVOLVE
- NET-A-PORTER
- Levi’s
- ASOS
- UNIQLO
1. Nordstrom
Niche: High-end fashion; Designer clothing
Commission rate: Base commission rate of 1% per sale, up to 11% if you’re able to negotiate a rate
Cookie duration: 12 hours
URL to join: Nordstrom affiliate program
Perks: Online access to sales statistics through Rakuten and unique links and banners
If you run a fashion blog and want to join an affiliate program that your discerning audience will love, then the Nordstrom affiliate program is the perfect choice. Although commissions start at 1%, there’s still a lot of money to be made when you consider that Nordstrom has a high average order sale value. Plus, the more conversions you can secure, the more you can negotiate your commission rate!
What sets Nordstrom apart (besides the huge variety of products for your audience) are the exclusive benefits. From free shipping and returns to rewards and personal stylists, these perks are what help you land a sale. This is incredibly helpful considering the relatively short cookie duration – the more perks on offer, the more likely visitors are to checkout and purchase products more quickly.
Additionally, Nordstrom has already become a household name for plenty of fashionistas, which means you won’t have to ‘sell’ the idea of buying from the brand too hard.
Keep in mind that you’ll begin receiving and earning commissions once you reach a minimum payout threshold of $50.
2. Urban Outfitters
Niche: Apparel; Lifestyle; Beauty products
Commission rate: 5% per sale
Cookie duration: 24 hours
URL to join: Urban Outfitters affiliate program
Perks: Weekly affiliate team newsletters, access to banner ads, marketing copy, and product feeds, and exclusive access to new products, promotions, and trends
Urban Outfitters’ affiliate program opens doors for you to not only promote a huge fashion brand but also a lifestyle that has been embraced by young (or young at heart) and fashion-forward people for years. So, if your fashion blog is catered to a younger audience, then this is one of the best programs to join.
While the 5% commission on sales through your link may seem modest, the recognition and reputation of Urban Outfitters as a brand can significantly contribute to driving a considerable number of conversions.
Additionally, affiliates will receive a weekly newsletter, providing them with exclusive deals to share with their audience. Urban Outfitters also provides a product feed and various creatives that affiliates can incorporate into their website.
3. Organic Basics
Niche: Sustainable fashion; Organic clothing
Commission rate: 10-15% per sale
Cookie duration: 30 days
URL to join: Organic Basics affiliate program
Perks: Discount codes for your audience and free products to review
Organic Basics is a supplier of sustainable and organic clothing. The company sells a diverse range of products, including activewear, underwear, and everyday wear crafted from organic and recycled textiles. What sets Organic Basics apart is not only its commitment to sustainable fabric sources but also the durability of its clothing.
Joining the Organic Basics affiliate program, comes with attractive perks. Affiliates have the opportunity to receive complimentary Organic Basics products for review purposes, making it easy to add new content to your content strategy. Additionally, for every successful sale, affiliates can earn a commission ranging from 10% to 15%.
After signing up to the program, affiliates receive a 10% discount code, allowing them to share exclusive savings with their audience.
This affiliate program not only provides opportunities for earning but also aligns with the principles of sustainability, making it an appealing choice for those passionate about eco-friendly fashion.
Bear in mind, to be eligible for the Organic Basics affiliate program, influencers need to have a minimum of 1,000 followers and must be content creators on TikTok, YouTube, or Instagram. So knowing how to promote content on social media, instead of just running a blog, will be vital to your success with this affiliate program.
4. PrettyLittleThing
Niche: Women’s clothing; Affordable fashion; Latest fashion trends
Commission rate: Up to 10% per sale
Cookie duration: 30 days
URL to join: PrettyLittleThing Affiliate Program
Perks: Exclusive partnerships and offers, ability to track sales and traffic statistics, and an affiliate newsletter with new products, exclusive offers, and more
PrettyLittleThing is a UK-based fashion retailer catering to women. With a vast inventory of over 5,000 products across various categories and weekly updates of more than 100 styles, PrettyLittleThing provides affiliates with ample opportunities for effective promotion.
Their affiliate program offers a range of benefits for affiliates, including commission rates that can go up to 10% for each facilitated sale, and a generous 30-day cookie length. This provides affiliates with an extensive window to earn commissions.
On top of that, affiliates will receive banners to enhance their promotional efforts and have access to regularly updated product feeds featuring the latest fashion styles.
The program also equips affiliates with performance-tracking tools for strategic optimization, and regular communication keeps them informed about fashion trends, new product releases, and exclusive offers.
5. Crocs
Niche: Footwear
Commission rate: 6% per sale
Cookie duration: 30 days
URL to join: Crocs Affiliate Program
Perks: Unique links, banners, and buttons and access to sales statistics
Crocs is a globally recognized footwear brand that is renowned for its comfort and style. With a commanding 61.8% of their worldwide sales in North America, Crocs offers an appealing product that people actually want.
Joining the Crocs affiliate program is incredibly easy, and considering the brand’s well-established reputation, it won’t be hard to make a sale. Additionally, partnering with them means your audience may be more likely to trust your affiliations, which is great for growing your platform.
As an affiliate with Crocs, the 6% commission rate is one of the most attractive benefits. With most of their shoes averaging at around $50, you can earn $3 on every pair of shoes you help to sell through your affiliate link.
There’s also a 30-day cookie duration, which means that you have more than enough time for a buyer to make their decision and for you to secure some sweet commission. Adding to the appeal for affiliates is dedicated support and access to marketing materials like banners to help you make sales.
6. TOMS
Niche: Footwear
Commission rate: 8% per sale
Cookie duration: Not available
URL to join: TOMS Affiliate Program
Perks: Access to promotional materials
Cons: Limited product selection
Introducing TOMS – a brand that is more than just stylish shoes. TOMS is all about making a positive impact by investing one-third of its profits in local communities for grassroots efforts. This means that their product range is synonymous with social responsibility, which can help you in your marketing efforts.
When you’re part of the TOMS affiliate program, you have the chance to align your brand with one that stands for something meaningful. You’ll also earn an impressive 8% commission per sale, which makes it incredibly lucrative as well. With a product line that ranges from $20 to $180 per pair of shoes, you can rack up your commission quickly.
The philanthropic angle that TOMS takes can become a unique selling point with your audience, meaning it’s more likely to resonate with them and boost your conversion rates.
Joining the TOMS affiliate team couldn’t be easier, either – apply, get accepted, and you’re ready to go. Then, you can use their free promotional materials to start fostering a positive and strong affiliate marketing relationship.
7. Lululemon
Niche: Fitness apparel; Footwear; Fitness accessories
Commission rate: 7 – 10% per sale
Cookie duration: 30 days
URL to join: Lululemon Affiliate Programs
Perks: Programs tailored to fashion bloggers and websites as well as social media content creators, dedicated affiliate team for support, exclusive promotions and discounts, and access to performance tracking
Lululemon is the go-to brand for sporty and trendy athletic wear that appeals to a wide range of audiences, from gym novices to professional athletes. And, as a Lululemon affiliate, you can get the chance to promote premium athletic apparel and athleisure while also earning up to 10% in commissions.
A 10% commission from this brand can be particularly lucrative since Lululemon is one of the most expensive athletic brands in the world. While not everyone is quick to make such an expensive purchase, you can rest easy knowing your affiliate link has a 30-day cookie duration.
Getting started with Lululemon is a breeze. All you have to do is choose the program that aligns with your content style (think blogger vs social media content creator), read up on their brand guidelines, and start sharing your unique links. With every click (and resulting sale), you’ll be on your way to earning some serious commissions.
8. Zappos
Niche: Apparel; Footwear; Fashion accessories
Commission rate: 7% per sale
Cookie duration: 14 days
URL to join: Zappos.com Associates Program
Perks: High average order value and access to HTML links with performance tracking
Zappos is a trailblazer in the e-commerce scene, offering a diverse range of more than 1,500 brands across apparel, footwear, handbags, and housewares. This means that joining Zappos’ affiliate program not only allows you to promote a huge variety of products but also cash in on their strong brand recognition and impressive earning potential.
Whether you’re a newcomer to affiliate marketing or a seasoned pro, Zappos allows you to boost your efforts and earn a substantial 7% in commissions on every sale generated through your unique affiliate link.
Now, let’s talk numbers. Zappos stands out with its high conversion rates and an impressive average order value of around $150. In turn, this means you could potentially earn $10.50 per sale you help to facilitate. There is also a 14-day cookie duration, which gives you more than enough time to convince your audience to use your link when they’re shopping Zappos.
9. H&M
Niche: Apparel; Footwear; Accessories; Homeware; Beauty products
Commission rate: 7% per sale (existing customers), 10.5% per sale (new customers)
Cookie duration: Up to 30 days (depending on affiliate networks)
URL to join: H&M Affiliate Program
Perks: High commission rate for new customers and commission applies to all products site-wide
You know it, you love it, so why not join it? The H&M affiliate program has to be one of the most popular ones around. And for a good reason.
Not only is H&M a household name, but it also has a global reach. This Euro-inspired fashion brand sells some of the best quality clothing at budget-friendly prices, which means that no matter what your audience’s budget is, they’re likely to find something they love.
Since the average order value is a little lower (thanks to their pricing structure), you’ll be glad to know that they offer their affiliates a generous 10.5% per sale for every new customer you send their way. And you can’t forget those repeat customers either! For existing customers, you’re still getting paid around 7% per sale, which means it’s the ideal revenue stream for long-term success.
Depending on the affiliate network you’ve signed up with to partner with H&M, your cookie duration is likely to change. So be sure to pick one that works for you – some of them offer up to 30 days.
10. Stitch Fix
Niche: Personalized shopping and styling service
Commission rate: Up to 4% per sale
Cookie duration: 7 – 30 days depending on affiliate networks
URL to join: Stitch Fix Affiliate Program
Perks: Receive free products up to $200 and even more store credit when you drive more sales
Stitch Fix is a big player in the fashion market and offers its customers a personalized styling and shopping service that is designed to cater to their individual needs. So if you’re looking to give your audience something unique yet fashion-related, then Stitch Fix is the answer.
For affiliates, Stitch Fix offers up to 4% commissions per sale. While 4% may not seem like much, the additional perks make it worthwhile for a long-term brand relationship. Imagine not only earning commissions on every sale through your links but also up to $200 in free merchandise for you to enjoy.
For content creators on YouTube, TikTok, or Instagram, this could be an exciting opportunity to blend your creativity on social media with fashion and reap the rewards that come with it.
11. Forever 21
Niche: Trendy apparel; Footwear
Commission rate: 3% per sale
Cookie duration: 30 days
URL to join: Forever 21 Affiliate Program
Perks: Program incentives (for select affiliates), dedicated affiliate account teams, high-quality, unique banners, high conversion rates, and an average sale amount of $63
Forever 21 is another fashion brand that offers a diverse range of stylish and affordable clothing and particularly caters to young, trend-savvy, and fashion-conscious shoppers. If your audience mainly consists of Gen Z and Millennial ladies who want to keep up with the latest fashion trends, then this may be the perfect program for you to join.
At 3%, this is another brand that has a slightly lower commission rate. However, Forever 21 focuses on affordable fashion, which means that conversion rates tend to be much higher.
For example, the average order value is around $63, which would give you a commission payout of around $1.89. But if more of your audience is making these purchases, these small amounts can add up pretty quickly.
If you’re interested in this program, all you have to do is sign up, collaborate with your dedicated support team, and use their free marketing tools to your advantage.
12. REVOLVE
Niche: Women’s fashion; Beauty products; Footwear; Accessories
Commission rate: 5% per sale
Cookie duration: 7 days
URL to join: REVOLVE Affiliate Program
Perks: Banners that are regularly updated and exclusive offers for your audience
Get ready to elevate your affiliate marketing journey with REVOLVE. As a style-savvy affiliate, you’re in for a treat with this partnership. You can earn a chic 5% commission per sale on every order that originates from your REVOLVE banners and links.
REVOLVE stocks over 500 top-notch designer brands like Levi’s and Cotton Citizen, which you can sell effortlessly thanks to the high-res catalog you get to use on your site. With this, you can promote specific items and have high-quality pictures of each of the items you want to sell.
If this isn’t enough, you can also tempt your visitors with exclusive offers if they use your unique link. It’s a win-win scenario.
13. NET-A-PORTER
Niche: Designer clothing; High-end apparel; Footwear; Bags; Accessories; Beauty; Homeware
Commission rate: Up to 6% per sale
Cookie duration: 14 days
URL to join: NET-A-PORTER Affiliate Program
Perks: Real-time reporting and sales tracking and access to the NET-A-PORTER product data feed
NET-A-PORTER is the pinnacle of high fashion and sells exclusive ranges of luxury products to individuals who are interested in buying high-end brands. However, it’s important to note that this is an exclusive affiliate program that only accepts a handful of affiliates.
If your site is fashion-forward and top-tier, then you may just snag an invitation to join their fashion affiliate program. As a member, you rake in up to 6% commission per sale. And with high average order values, this quickly starts to add up to some serious cash. For example, if someone uses your affiliate link to purchase $500 worth of goods, you could earn around $30 on one sale.
All you have to do to generate more traffic to the brand’s site is showcase NET-A-PORTER’s luxury fashion on your site using their complimentary ads, banners, and affiliate links. You can also keep up with how well your links are doing using real-time reporting and sales tracking through their affiliate marketing network partner.
14. Levi’s
Niche: Denim clothing; Traditional apparel
Commission rate: 10% per sale
Cookie duration: 5 days
URL to join: Levi’s Affiliate Program
Perks: Acess to promotional tools like banners, logos, and text links, free tutorials for beginner affiliates, and real-time reporting
Jeans are a wardrobe staple that never goes out of style – so why not profit from promoting the best jeans brand in the business? We’re talking about Levi’s. But as appealing as a global brand like this is, you’ll need to consider how competitive their program may be.
They were able to make $6.17 billion in 2022 alone (compared to $4.41 billion in 2010), which just goes to show that their sales keep growing – and they’ve got no intention of stopping! So if you’re up to the task, it could bring a lot of rewards.
With up to a 10% commission per sale and a 5-day cookie duration, this affiliate program is better suited to seasoned affiliate marketers who have a proven track record of earning conversions. Of course, since Levi’s is already a well-known brand with a global customer base, you won’t have to familiarize your audience with the brand – it’s already done.
You can promote their iconic products on your fashion blog using their free tutorials (which are perfect for beginner affiliate marketers) and cutting-edge promotional tools. Then, using real-time reporting, you can track how well your links are doing.
15. ASOS
Niche: Trendy fashion; Accessories; Footwear
Commission rate: Up to 6% (depending on affiliate networks)
Cookie duration: 45 days
URL to join: ASOS Affiliate Program
Perks: International retailer, access to a vast product catalog
ASOS is a brand known for its trendsetting collections and diverse fashion offerings. With over 850 brands sold on the website, including their own line, there are plenty of opportunities for fashion bloggers and influencers to push this brand toward their audience.
Affiliates partnering with ASOS benefit from competitive commission rates, reaching up to 6% depending on the affiliate network you sign up with, and one of the longest cookie durations in the industry.
ASOS affiliates gain access to a vast and trendsetting product catalog, making it easier to curate content that resonates with diverse fashion preferences.
16. UNIQLO
Niche: Casual and basic fashion
Commission rate: Up to 3%
Cookie duration: 30 days
URL to join: UNIQLO Affiliate Program
Perks: Exclusive information, press invites, and content, regular incentives, and a product feed that updates every 24 hours
UNIQLO is renowned for its high-quality basics and timeless apparel that transcends trends. As an affiliate, you get to introduce your audience to a world of comfortable elegance, from versatile wardrobe staples to innovative designs.
Becoming a UNIQLO affiliate is the perfect option for content creators who promote eco-conscious fashion choice. UNIQLO is a brand that stands for simplicity, quality, and sustainability, making it an easy choice for green fashion consumers.
How to Choose the Best Fashion Affiliate Programs
Having a list of the best fashion affiliate programs isn’t always enough to start bringing commissions in. Instead, you’ll want to start narrowing them down to those that are the most viable for you. After all, the affiliate program or programs you choose should be tailored to suit you, your website, and your audience.
There are several factors to consider if you want to break into the fashion niche successfully. These factors include:
Relevance to your audience
Firstly, you’re going to want to choose an affiliate program that resonates with your audience. The brand you’re working with should offer products that get them excited and that they would want to buy. To do this, you’ll need to think about their budget, personal style, and interests. For example, if your audience is mainly young women between the ages of 18 – 25, then a fashion affiliate program like PrettyLittleThing or Forever 21 may be a better fit than Net-A-Porter.
The more your chosen affiliate programs suit your audience, the more likely you are to secure those conversions.
Commission Structure
To be successful within the fashion affiliate scene, you need to suss out how much commission per sale you’ll get when someone buys a product using your link. To do this, you’ll want to make sure that the affiliate program has a high commission rate per sale.
This is incredibly important, since some brands offer lower commission rates that may be good for starting out but may not bring in enough money to sustain your marketing efforts.
Besides opting for programs with high commission rates, you may also want to consider working with a brand that has a higher average order value. The higher the sale amount, the more you stand to earn. This means you can profit from a lower rate (like 2%) if the sale total is higher than your average total. As an example, an order of $1000 could earn you $20.
Cookie Duration
When a visitor clicks your link and purchases something with your affiliate code within the allotted time (cookie duration), then you’ll earn the commission. But, if they purchase something after the allotted time, then you won’t make any commission.
By now, it’s pretty obvious that a longer cookie duration is generally better if you want to make your money. Longer cookie durations give you more opportunities for conversions, especially when it comes to expensive or high-quality clothing items.
Brand Reputation
There are tons of fashion and clothing affiliate programs, but that doesn’t mean they’re all going to be winners. Generally, you won’t have to convince your audience to purchase something if they’re already familiar with the brand. That’s why it’s better to promote quality, reliable brands that have a good reputation in the fashion industry.
It’s also worth noting that you need to establish trust with your audience. When you partner with reputable brands, you can prevent lost commissions in the case of product returns and safeguard the loyalty of your audience. Unfortunately, failing to uphold strict standards won’t only lose you money, but it may make your audience less likely to use your affiliate links in the future.
Conversion Rates
Next, you’ll want to look at the history of the brand’s conversion rates to find the most profitable programs. Most brands that offer affiliate programs have good conversion rates, but you’ll still want to evaluate how lucrative the partnership will be.
Generally, affiliate programs associated with brands that have a proven track record of converting visitors into customers are more likely to generate a more consistent income for you. You can assess this by monitoring a brand’s conversion metrics or looking at industry reviews of its affiliate program.
Resources and Support
Beginner affiliate marketers are more likely to succeed when they choose programs with support and informational resources. However, more experienced affiliates may also benefit from a helping hand.
Ideally, you should look for programs that include promotional materials and plenty of dedicated support. These additional resources will help you to create more effective campaigns, which means more potential earnings!
Final Thoughts
Now that you’re more familiar with some of the best fashion affiliate programs available, you can make a well-informed decision on which one suits your brand. From bigger brands with lower commission rates and high average order values to others that offer additional perks, aligning your content style with the brand you choose is essential.