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Mon.May 13, 2024

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MOps alignment and core responsibilities: Best of the MarTechBot

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

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CMO Key Performance Indicator CRM Analytics

7 B2B content distribution strategies that work

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. But let’s be real.

Whitepaper

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Whitepaper Thought Leadership User-Generated Key Performance Indicator

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