Trade Press Services Newsletter

JULY 11, 2024

Think of influencers as partners rather than merely promoters. Clearly define parameters for the relationship including frequency of posting, styles of content, and other factors that will ensure a successful working relationship. Foster authentic relationships. Get creative with content.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. Promotional emails sent to unengaged customers. These customers were no longer interested in the company’s promotions. As a result, they were effectively blocked from reaching most of their customers.

User-Generated 123

User-Generated Promotion Customer Journey Email Marketing 123

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Register for SMEI's Bluesky Social Starter Pack Promotion Complete and submit this form. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.

Transform 149

Transform Marketing Marketers Promotion 149

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 119

Email Marketing Copywriting User-Generated Promotion 119

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It read: "Chips for $1.

Promotion 133

Promotion Advertising Advertisers User-Generated 133

SocialPilot

DECEMBER 23, 2024

ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Design a social media post to promote our upcoming webinar on [subject].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 111

Price Real Estate Promotion Food 111

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

JANUARY 10, 2025

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation. Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts.

Retail 128

Retail Shoppers Shipping Promotion 128

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

Whitepaper 119

Whitepaper Promotion Email Marketing Education 119

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Amplifying Blog Reach Through Promotion Creating strong content is only part of the equation. Promoting blogs on social media, email campaigns, or partnerships increases their reach.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Transform 243

Transform Thought Leadership Communications New Technology 243

Martech

AUGUST 22, 2024

Promotions. Relevant non-promotional messaging is a great lever that aligns well with iOS’s focus on building user trust and providing value. If you needed a reason to pivot from more promotional emails, this should be it. Desktop email users are already familiar with them (which means we can anticipate their impact on mobile).

User-Generated 123

User-Generated Email Marketing Promotion Marketing 123

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Martech

MARCH 28, 2025

Brands in our client portfolio saw almost all of their messages (aside from truly transactional ones) filtered into the Promotions tab. The net impact of all this: More barriers to seeing the emails (since users must now navigate to the Promotions tab). Replacing preview text with an Apple Intelligence summary in the All Mail tab.

Promotion 131

Promotion Email Marketing Analytics Branding 131

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar.

Email Marketing 136

Email Marketing Marketing Marketers Promotion 136

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails. If not, you have work to do.

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Other common deliverability errors include: Setting up the wrong number type for their usage need.

Shipping 128

Shipping Communications Promotion Customer 128

Marketing Insider Group

FEBRUARY 3, 2025

Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Tailor promotions to match the preferences of your audience and the platforms you use. Promotions also involve repurposing content for different formats. A sense of community also drives organic sharing.

Thought Leadership 104

Thought Leadership Promotion Analytics User-Generated 104

SmartBrief - Marketing

AUGUST 23, 2024

Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage. The market is also witnessing the emergence of specialized apps and wearables that are opening up new avenues for managing symptoms, promoting holistic health and providing much-needed support.

Health 115

Health Millennials Transform Retail 115

Martech

FEBRUARY 6, 2025

Promote cross-team collaboration for better customer insights Encourage collaboration across teams to define which data fields should come from each data source, enhancing customer experience and improving marketing processes. Dig deeper: How to promote data literacy in your marketing team Email: Business email address Sign me up!

Marketing 120

Marketing Marketers Promotion Customer 120

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. Net promoter score is a metric almost any executive will recognize. Finally, subtract the percentage of Detractors from the percentage of Promoters.

Management 113

Management Whitepaper Promotion Health 113

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. They frequently showcase their BTS in their coffee-making process and launch-time promotional offers. For example, Starbucks uses Instagram to create unique content.

User-Generated 109

User-Generated Analytics Promotion Branding 109

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Yes, you’re a brand, and you’ll want to post some promotional content. In fact, posting too much promotional content is one of the top ways to lose followers on social media. The question?

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Scoop.it!

OCTOBER 2, 2024

They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Promote this hashtag across all your marketing channels, including social media, email newsletters, and your website. Start by designing a unique, memorable hashtag related to your brand or campaign theme.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Sprout Social

SEPTEMBER 26, 2024

Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Promote across networks It goes without saying that the audience for your Facebook Page might not be the same as the audience on your Instagram account.

User-Generated 122

User-Generated Food Analytics Promotion 122

Vertical Response

JANUARY 4, 2025

Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales. Spreading out promotions across multiple days or weeks creates a sense of urgency and encourages repeat visits. saw their open rate jump from 25% to 40%.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. How to practice TikTok advertising (the easier version) TikTok advertising has an easy mode where you can promote your organic posts in a few clicks.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Martech

APRIL 17, 2025

Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift. By promoting a select variety of key differentiators, marketers can create contextually relevant content that addresses diverse customer needs. Email: Business email address Sign me up! Processing.

Customer 109

Customer B2C Marketing Marketers 109

Martech

DECEMBER 3, 2024

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way.

Shoppers 121

Shoppers eCommerce Retail Health 121

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. Design promotions that build on the event experience. Another marketing acronym?”

Event Marketing 113

Event Marketing Finance Customer loyalty Marketing 113

Martech

JANUARY 9, 2025

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Loyalty journey planning.

Retail 109

Retail Management Shoppers eCommerce 109