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5 Psychological Strategies That Impact Content Marketing

Jeff Bullas

That’s a dizzying amount of content to compete with, and if you’re a content marketer, you’re at some point going to ask yourself the exasperating question, how am I going to cut through the noise and reach my target audience? How to apply it in content marketing?

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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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5 Misunderstood Best Practices in Content Marketing

Content Marketing Institute

Have you ever fallen into one of these five best practice traps in content marketing? Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Continue reading → Company News

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Why Does Content Marketing Strategy Fail?

Aspiration Marketing

The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. Inbound Marketing Strategy Content Marketing

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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Which Companies Should Be Using Content Marketing

Aspiration Marketing

The title of this entry poses an interesting question: Are there, in fact, companies that shouldn't be using content marketing or that simply won't benefit from a content marketing strategy? Inbound Marketing Content Marketing Blogging

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20 WordPress Plugins for Content Marketing

Practical eCommerce

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce. Content Marketing WordPress

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5 Content Marketing Ideas for April 2023

Practical eCommerce

Since 2014 we've published a monthly series of content marketing ideas. The post 5 Content Marketing Ideas for April 2023 appeared first on Practical Ecommerce. Content MarketingThis installment focuses on articles and videos with April-holiday themes.

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5 Content Marketing Ideas for October 2022

Practical eCommerce

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce. Content Marketing

eCommerce 137
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5 Content Marketing Ideas for January 2023

Practical eCommerce

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.

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Balancing Personalization & Automation in Content Marketing

Aspiration Marketing

You can apply this thought exercise to almost any context, but this is perhaps no more relevant than in today’s marketing ecosystem. Inbound Marketing Strategy Business Development Content Marketing Inbound Marketing

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5 Content Marketing Ideas for November 2022

Practical eCommerce

Since 2014, we've published a monthly list of content ideas for merchants. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce. Content Marketing

eCommerce 133
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Content Marketing for Small Businesses: 7 Projects for Brand Managers

CopyBlogger

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger.

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

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Content Marketing in a World of Creators

Practical eCommerce

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce. Content Marketing

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14 Ways To Romance Your Audience With Content Marketing

Heidi Cohen

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.

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Forget the Resume – Use Content Marketing To Land a Job

Content Marketing Institute

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading → Company News

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How to Create a Content Marketing Strategy

CopyBlogger

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Content Marketing Content Marketing Strategy Featured

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5 Keys to Content Marketing Mastery in 2023

CopyBlogger

Does content marketing mastery mean you’re the best all around? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Content Marketing Entrepreneurship Featured

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How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

If your content is to be unique, it must be differentiated from your competitors’ content. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

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5 Content Marketing Ideas for September 2022

Practical eCommerce

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more. The post 5 Content Marketing Ideas for September 2022 appeared first on Practical Ecommerce. Content Marketing

eCommerce 128
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AI Tools Streamline Content Marketing and SEO

Practical eCommerce

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce. Content Marketing

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What Is the Content Marketing Funnel?

Aspiration Marketing

The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. The strategic use of content can open many doors for marketers in companies of all sizes.

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What Is the Content Marketing Funnel?

Aspiration Marketing

The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. The strategic use of content can open many doors for marketers in companies of all sizes.

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Best Practices for Content Marketing in 2023

Digital Marketer

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. The Core Principles of Content Marketing.

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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Marketers share what they’re doing (and not doing) – and they don’t all agree. Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Continue reading → Company News

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3 Top Content Marketing Challenges in Manufacturing [New Research]

Content Marketing Institute

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

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How To Scale Your Content Marketing Strategy To Improve Efficiency

Content Marketing Institute

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading → Company News

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5 Content Marketing Ideas for July 2022

Practical eCommerce

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce. Content Marketing

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3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Content Marketing Institute

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading → Company News

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How to Integrate Social Media into Your Content Marketing Strategy

Aspiration Marketing

As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources. Social Media Marketing Content MarketingRemember the days before social media?

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100+ Content Marketing Predictions for 2021

Content Marketing Institute

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.

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5 Content Marketing Topics for August 2022

Practical eCommerce

Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd. The post 5 Content Marketing Topics for August 2022 appeared first on Practical Ecommerce.

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How to Document Your Content Marketing Workflow

Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations.

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5 Content Marketing Ideas for May 2022

Practical eCommerce

The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day.". The post 5 Content Marketing Ideas for May 2022 appeared first on Practical Ecommerce.

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5 Content Marketing Articles From 2022 That Deserve Another Look

Content Marketing Institute

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve?

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5 Content Marketing Ideas for March 2023

Practical eCommerce

Content opportunities in March extend beyond St. The post 5 Content Marketing Ideas for March 2023 appeared first on Practical Ecommerce. Content MarketingPatrick's Day.

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7 Things B2B Content Marketers Need in 2023 [New Research]

Content Marketing Institute

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading → Company News

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading → Company News

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25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

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How Content Marketing Drives Growth | Boost Your Business [Video]

Aspiration Marketing

Marketing has untold numbers of 'experts' vying for your attention and marketing dollars. Watch the videos and get your content marketing blue print! Inbound Marketing Content Marketing

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How We Helped a Finance Company Improve Content Marketing Results

Influence & Co

Content Marketing Marketing ROIThis article was co-authored by Mackenzie Christian and McKayla Helm.

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5 Content Marketing Ideas for December 2022

Practical eCommerce

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more. The post 5 Content Marketing Ideas for December 2022 appeared first on Practical Ecommerce. Content Marketing