Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

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Content Marketing Marketing Strategy Marketers Marketing 98

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 127

Content Marketing Marketers Marketing CMO 127

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. Contact Mark to have him speak at your company event or conference soon.

Content Marketing 128

Content Marketing Marketers Marketing Non-Profit 128

Content Marketing Institute

SEPTEMBER 20, 2023

Whether it does or not, you need one specific to AI’s use in content marketing. Does the company you work for have an AI policy? An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Content Marketing 110

Content Marketing Marketing Marketers 110

Practical eCommerce

JUNE 13, 2023

The post AI Search Engines for Content Marketing appeared first on Practical Ecommerce. New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.

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Content Marketing Marketers Marketing eCommerce 113

Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

Content Marketing 82

Content Marketing Marketing Strategy Marketers Marketing 82

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

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Content Marketing Marketers Marketing Marketing Strategy 93

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

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Content Marketing Marketers Marketing Gen Z 127

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading →

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Content Marketing Marketing Marketers 127

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 125

Content Marketing Marketers Marketing Inbound Marketing 125

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 103

Content Marketing Marketers Marketing CMO 103

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 124

Content Marketing Marketers Marketing Advertising 124

Content Marketing Institute

MARCH 2, 2023

Have you ever fallen into one of these five best practice traps in content marketing? Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Continue reading →

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Content Marketing Marketing Marketers 123

Practical eCommerce

OCTOBER 10, 2022

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.

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Content Marketing Marketers Marketing eCommerce 139

CopyBlogger

DECEMBER 8, 2022

Does content marketing mastery mean you’re the best all around? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. The best copywriter, the best graphic designer, the best blogger? Continue Reading.

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Content Marketing Copywriting Marketers Marketing 137

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

Content Marketing 123

Content Marketing Marketers Marketing Marketing Strategy 123

Practical eCommerce

SEPTEMBER 21, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.

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Content Marketing Marketers Marketing eCommerce 138

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

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Content Marketing SEO Marketers Marketing 89

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

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Content Marketing Marketers Marketing User-Generated 143

Heidi Cohen

FEBRUARY 7, 2023

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen. Includes examples.

Content Marketing 126

Content Marketing Marketing Marketers 126

Search Engine Journal

APRIL 24, 2023

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.

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Content Marketing Market Trends Marketers Marketing 130

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

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Content Marketing Market Trends Marketing Marketers 145

Content Marketing Institute

MARCH 22, 2023

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

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Content Marketing Marketers Marketing 123

Practical eCommerce

JULY 17, 2023

Humans make average AI content excellent. The post Content Marketing with AI and Humans appeared first on Practical Ecommerce. Generative AI can boost productivity big time.

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Content Marketing Marketers Marketing eCommerce 77

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate? Get MarTech!

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Content Marketing Marketing Strategy Marketers Marketing 127

Scoop.it!

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Content Marketing 82

Content Marketing Marketing Marketers SEO 82

Influence & Co

JULY 19, 2023

Content marketing is a strategy best served over the long term. To achieve the best possible content marketing ROI, you will need a commitment to developing the value of content marketing over time.

Content Marketing 82

Content Marketing Marketing Strategy Marketing Marketers 82

Practical eCommerce

AUGUST 9, 2022

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce. We explain.

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Content Marketing Marketing Marketers eCommerce 130

Practical eCommerce

OCTOBER 18, 2022

Since 2014, we've published a monthly list of content ideas for merchants. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.

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Content Marketing Marketers Marketing eCommerce 135

Content Marketing Institute

MAY 12, 2023

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading →

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Content Marketing Marketers Marketing Place 110

Practical eCommerce

DECEMBER 6, 2022

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.

Content Marketing 126

Content Marketing Marketing Marketers eCommerce 126

Influence & Co

JULY 12, 2023

We've said it before, and we'll say it again: We absolutely love celebrating our clients' content marketing wins! Seeing our clients succeed is our "why," and we are honored to be a part of our clients' journeys toward achieving their biggest goals.

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Content Marketing Marketers Marketing 81

Search Engine Land

JUNE 13, 2023

Understanding creator-led content marketing Creator culture, influencers and content creators are terms that are probably not new to anyone reading this article. Brands should be looking to repurpose and recycle creator-led content within their SEO content, ensuring they send clear “experience” signals to Google.

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Content Marketing SEO Marketers Marketing 127

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 78

Content Marketing Marketing Marketers Transform 78

Influence & Co

JUNE 28, 2023

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

Content Marketing 89

Content Marketing B2C Marketing Marketers 89

Search Engine Journal

JANUARY 30, 2023

The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic.

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