Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Establishing an early presence allows advertisers to future-proof their TV strategy. Google TV What it is. Why we care.

Advertising 98

Advertising Advertisers Management Branding 98

Search Engine Land

JULY 23, 2024

Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Why it matters. Portfolio: Showcase work to potential customers. Why we care.

Advertising 92

Advertising Advertisers Branding Management 92

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Advertising 102

Advertising Advertisers Affiliate Marketing Price 102

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Image: Curb.

Advertising 109

Advertising Advertisers Branding Marketing 109

Search Engine Land

JUNE 11, 2024

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads. Why it matters. Why we care. The big picture.

Advertising 104

Advertising Advertisers Branding 104

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 96

Advertising Advertisers Retail Marketing 96

Search Engine Land

SEPTEMBER 12, 2023

Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. This will likely cause a bit of a headache to some advertisers who had their accounts suspended. Who is impacted.

Advertising 141

Advertising Advertisers 141

Search Engine Land

JULY 15, 2024

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. Why we care.

Advertising 86

Advertising Advertisers Management 86

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertising 132

Advertising Advertisers Price Search Marketers 132

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. How it works. What has Microsoft said?

Advertising 123

Advertising Advertisers User-Generated Retail 123

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Business email address Subscribe Processing.

Advertising 125

Advertising Advertisers User-Generated Search Marketers 125

Search Engine Land

APRIL 29, 2024

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool , the company announced today. We’ll be watching closely to see whether these claims are actually true for advertisers. What’s new.

Advertising 105

Advertising Advertisers 105

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Advertising 98

Advertising Advertisers Branding Customer 98

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. Accelerate with Google will give advertisers one central point to keep up to date with what AI functionalities are available to them.

Advertising 126

Advertising Advertisers Place Product 126

Search Engine Land

JUNE 13, 2024

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Brand safety and transparency have always been concerns for advertisers. The IAS integration will roll out to Reddit’s global advertiser base later this year.

Advertising 96

Advertising Advertisers Branding Search Marketers 96

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. The advertiser can also select different text overlays to go with each version. The post Meta rolls out genAI features for advertisers appeared first on MarTech.

Advertising 107

Advertising Advertisers User-Generated Price 107

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertising 112

Advertising Advertisers Retail Price 112

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Advertising 100

Advertising Advertisers Price Search Marketers 100

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Advertising 102

Advertising Advertisers Energy Place 102

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. Programmatic advertising is a game-changer in the advertising industry. Where does AI fit into programmatic advertising?

Advertising 76

Advertising Advertisers Pharmaceutical User-Generated 76

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Why we care. This could effectively eliminate competition in the search ads space.

Advertising 132

Advertising Advertisers Law Search Marketers 132

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Released quarterly, “IAB Internet Advertising Revenue Report” was initiated by the IAB in 1996. Why we care.

Advertising 108

Advertising Advertisers Retail Transform 108

Search Engine Land

JUNE 6, 2024

With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse). Meanwhile, the short-term focus addressed the immediate needs of advertisers, whose jobs have become more demanding than ever. GML 2024 offered a preview of this future.

Advertising 108

Advertising Advertisers Transform User-Generated 108

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 52

Advertising Advertisers Retail Customer loyalty 52

Practical eCommerce - Marketing

MARCH 1, 2024

The post Directness Wins in Advertising appeared first on Practical Ecommerce. Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.

Advertising 94

Advertising Advertisers eCommerce Management 94

Kuno Creative

MAY 2, 2024

As content is increasingly designed for mobile, native advertising is approaching a $100 billion-plus industry. Based on its effectiveness, native advertising is quickly becoming as popular — if not more — than traditional display advertising.

Advertising 104

Advertising Advertisers Digital Marketing Marketing 104

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 52

Advertising Advertisers Shoppers Direct Mail 52

Martech

MAY 21, 2024

Soon, advertisers will be able to upload their brand guidelines, including font, colors and image reference points, to help automatically generate new asset variations that remain on-brand. Retailers advertising through Google Merchant Center will have new tools for editing images. New brand profiles in search. Image: Google.

Advertising 113

Advertising Advertisers User-Generated Retail 113

Martech

JUNE 4, 2024

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. This move allows advertisers to manage video campaigns in bulk, streamlining the process to reach audiences across highly engaged audiences watching Netflix’s popular content and more. What’s new.

Advertising 103

Advertising Advertisers Management Branding 103

Search Engine Land

JULY 16, 2024

However advertisers are citing issues with this evolution of Merchant Center. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next). I asked advertisers on X what their issue with GMC Next is. Why we care.

Advertising 77

Advertising Advertisers eCommerce Management 77

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Target Market 107

Target Market Advertising Advertisers Neuromarketing 107

Businesses Grow

JUNE 10, 2024

This time, he decided to take a look at the other side of the equation, which of course is most interesting to brands and marketing and advertising professionals like me. This meant that compared to advertising, creator content was 2.6 times more than advertising and is considered more exciting, unique, relevant, and shareable.

Advertising 74

Advertising Advertisers Branding Marketing Strategy 74

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertising 128

Advertising Advertisers Product Product Marketing 128

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

Advertising 104

Advertising Advertisers Transform User-Generated 104

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

Advertising 127

Advertising Advertisers Marketing Mix Law 127

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. We sat down with their U.K.-based

Advertising 105

Advertising Advertisers CMO Customer 105