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2023 Super Bowl Advertising Trends

Adams & Knight Marketing

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more.

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PPC Advertising: Is it worth it?  

Aspiration Marketing

PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. One of the more popular forms of PPC is search engine advertising. Essentially, you are paying for targeted visitors to your website, app, or landing page.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Advertisers are spending more but finding it challenging to reach consumers. Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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Google will issue advertisers credit refunds after overcharging error

Search Engine Land

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical glitch, reports Ad Age. Google advised affected advertisers to contact their sales teams for more information. Why we care.

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Google faces $2.27 billion lawsuit by publishers over advertising practices

Search Engine Land

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. ” “Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services.