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Suspended Google Ads advertisers may be required to pass advertiser verification

Search Engine Land

Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. This will likely cause a bit of a headache to some advertisers who had their accounts suspended. Who is impacted.

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Go beyond Google Ads with programmatic advertising

Search Engine Land

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

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Microsoft Advertising launches new video ad product

Search Engine Land

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

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Microsoft Advertising Network for retail launches in the US

Search Engine Land

Microsoft Advertising Network for retail has been rolled out in the US. The Microsoft Advertising Network for retail streamlines this process, enabling retailers to launch profitable programs quickly and access relevant advertiser budgets from Microsoft Advertising’s extensive network.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Advertisers are spending more but finding it challenging to reach consumers. Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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2023 Super Bowl Advertising Trends

Adams & Knight Marketing

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more.

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PPC Advertising: Is it worth it?  

Aspiration Marketing

PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. One of the more popular forms of PPC is search engine advertising. Essentially, you are paying for targeted visitors to your website, app, or landing page.