Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, Microsoft Advertising Editor can now be used to update associations in bulk. Similar audiences.

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Search Engine Land

SEPTEMBER 20, 2023

The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. The post Google rolls out automatically created assets to all advertisers appeared first on Search Engine Land.

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Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Now, advertisers can grab users’ attention right from the moment they open Pinterest by using Premiere Spotlight in the home feed.

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Search Engine Land

SEPTEMBER 21, 2023

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Generative AI represents a massive opportunity for all.

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Search Engine Land

SEPTEMBER 26, 2023

The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. ” “Google says it cares about advertisers and all these other marketing lies, but the minute it has to hit these marks, the staff ratchet up the spend, and they ratchet the revenue up to 5% or 10%.”

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Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, Microsoft Advertising Editor can now be used to update associations in bulk. Similar audiences.

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Aspiration Marketing

JANUARY 17, 2023

But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

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Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue. Why we care.

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Advertising Advertisers Branding Retail 96

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. What it is.

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Search Engine Land

SEPTEMBER 8, 2023

PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Work smarter, not harder When it comes to recruiting, PPC advertising enables us to “work smarter” in a couple of ways. The post How to use PPC advertising to attract top talent in any industry appeared first on Search Engine Land.

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Sachs Marketing Group

AUGUST 14, 2023

For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Here are 10 Facebook advertising tips for small businesses.

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Search Engine Journal

MAY 1, 2023

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

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Search Engine Land

AUGUST 15, 2023

Instead, the company will only pause ads in a few scenarios while Advertiser Identity Verification (AIV) is completed. Advertisers no longer face such severe ad delivery interruptions for not being verified, however, you will still need to complete the Microsoft Ads verification requirements to eliminate risk all together. Why we care.

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Advertising Advertisers Search Marketers Customer 90

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. But is AI something your brand should leverage in its next advertising campaign? First, let's examine the pros and cons of leveraging AI in advertising.

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Search Engine Land

MAY 17, 2023

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Meta needs to make this right for all of its advertisers of all sizes. Some advertisers got their refunds starting on May 12. Why we care. ” The glitch. ” The glitch. The damage.

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Search Engine Land

AUGUST 30, 2023

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance and potential impact on the advertising industry.

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Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Search Engine Roundtable

JUNE 17, 2022

Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. "As As part of this program, advertisers will be required to undergo a verification process to establish their legal identity," Microsoft added.

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Sachs Marketing Group

JUNE 23, 2023

Are you struggling with low conversions and high costs in your PPC advertising campaigns? PPC Advertising for small businesses offers a targeted and cost-effective method to reach potential customers, but it requires research, optimization, and testing. What is PPC Advertising? If the user clicks on your ad, you pay a fee.

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Search Engine Land

AUGUST 15, 2023

Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. They are one of the oldest ad products on X so it will undoubtedly come as a shock to advertisers to see them go. SUBSCRIBE See terms.

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Search Engine Land

JUNE 9, 2023

Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Advertisers once again are not being given the choice to opt out.

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Advertising Advertisers Digital Marketing Search Marketers 97

Sachs Marketing Group

JANUARY 20, 2023

Digital advertising is an umbrella term for promoting products and services on the Internet. Some of these categories and campaigns feed into each other, but for the most part, we’re here to talk about the simplest and quickest way to get the word out on your product or service: paid digital advertising. First, privacy.

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Search Engine Land

JUNE 22, 2023

Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. The Microsoft Audience Network has moved predictive targeting to general availability.

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Advertising Advertisers Marketers Marketing 98

Martech

AUGUST 29, 2023

For some reason, marketers seem to talk a lot more about social media advertising and CTV advertising than game-based advertising, even though the global gaming audience has surpassed three billion (compared with a global social media audience of almost five billion). Why we care. Read more about the findings here. Get MarTech!

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Search Engine Land

JULY 26, 2023

Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. For LinkedIn, we expect revenue growth in the low to mid-single digits. Why we care.

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Advertising Advertisers Marketing Marketers 93

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Advertising 107

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Industrial Marketer

DECEMBER 14, 2022

Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. The fact, is you can do something like that via social media advertising. That would be some rich data, wouldn’t it? Since we focus on manufacturing.

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Search Engine Land

MAY 19, 2023

Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. billion in revenue through advertising last year. ” Ads accounted for about 20% of Instacart’s $1.5

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yorCMO

JULY 5, 2023

Marketing entails advertising campaigns and lead generation tactics. The post Moving Beyond Advertising and Lead Generation appeared first on yorCMO. However, while these aspects are undoubtedly important, they represent only a fraction of what marketing truly encompasses.

Advertising 81

Advertising Advertisers Marketing Marketers 81

Econsultancy

DECEMBER 20, 2022

It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story?

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Search Engine Land

JUNE 6, 2023

Microsoft Advertising will only show ads from verified advertisers, starting Aug. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022. Key upcoming dates to know: July 1: New advertisers must be verified before Microsoft will serve any ads. 1, the company announced. Why we care.

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Search Engine Land

AUGUST 17, 2023

It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. Advertisers can disable this feature by opting out in Settings. Why we care.

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Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. The cost per opportunity and pipeline tends to be lower than any other advertising channel. The post 7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble appeared first on Search Engine Land.

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Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

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Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses. "Net

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Search Engine Land

APRIL 21, 2023

WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! The post Twitter introduces mandatory verification for advertisers appeared first on Search Engine Land. Starting April 21, verified check marks will be necessary for brands running ads on Twitter.

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Search Engine Land

APRIL 19, 2023

On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. The exact number of layoffs within the advertising unit remains unclear. ” Paul Kotas, Amazon senior vice president of advertising, IMDb and Grand Challenge Layoffs hitting the tech industry hard.

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