Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 105

Marketing Plan Marketing Marketers Social Media Marketing 105

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver.

Marketing Plan 106

Marketing Plan Key Performance Indicator Marketing Marketers 106

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some have small free plans that can be scaled up as your nonprofit’s reach and event attendance grow.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. The post 7 steps to creating an audience-based B2B marketing plan appeared first on MarTech.

Marketing Plan 121

Marketing Plan Customer Journey CRM Marketing 121

Martech

OCTOBER 11, 2023

A full 63% of marketers believe RMNs are more effective than other forms of digital marketing. The post 73% of marketers planning to up RMN spend appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 117

Marketing Plan Retail Education Advertising 117

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 107

Marketing Plan Gen Z User-Generated Price 107

Martech

NOVEMBER 14, 2023

The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. I’ll be back next month with some thoughts to help you get across the finish line and look ahead at what’s to come in 2024. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 128

Marketing Plan Retail Email Marketing User-Generated 128

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Rock Content

JULY 6, 2023

If you want to find more expert insights from world leading companies, download the State of Marketing Report 2023 and get the latest trends in content marketing! The post Marketers Plan to Increase Investments into SEO This Year, Report Finds appeared first on Rock Content.

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 122

Marketing Plan Branding Marketing Marketers 122

Martech

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. Register today.

Marketing Plan 68

Marketing Plan Finance Marketing Marketers 68

Search Engine Land

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency.

Marketing Plan 79

Marketing Plan Finance Marketing Marketers 79

Aspiration Marketing

OCTOBER 11, 2023

Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketing 234

Marketing Marketers Marketing Plan Marketing Strategy 234

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? How do you create a Social Media Marketing Plan for your business? “If Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 254

Influencer Marketing Thought Leadership Transform B2C 254

The Marketing Operations Leader

DECEMBER 17, 2024

Real Advice on Marketing Planning: Are you trying to do it all - or driving real growth? Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact. Try UTM.io

Marketing Plan 130

Marketing Plan Communications Management Customer 130

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

The Marketing Operations Leader

AUGUST 27, 2024

In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now?

CMO 130

CMO Marketing Marketers Marketing Plan 130

The Marketing Operations Leader

SEPTEMBER 10, 2024

7 Steps to Creating and Executing a Great Marketing Plan Master marketing planning with our 7-step blueprint Every year, marketers face the same challenge—not AI, not ROI, but planning. Strategic planning, scenario planning, campaign planning.

Customer Acquisition 130

Customer Acquisition Marketing Marketers Marketing Plan 130

The Marketing Operations Leader

SEPTEMBER 17, 2024

I’m speaking at the marquee marketing operations conference this November. 7 marketing planning mistakes you’re probably making (and how to stop) These blunders are hurting your bottom line. Lack of Flexibility Congratulations, you created the perfect marketing plan!

Marketing Plan 130

Marketing Plan Customer Product Marketing 130

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

The Marketing Operations Leader

OCTOBER 28, 2024

For Paid Subscribers: Real Advice and Wisdom About Leadership and Teamwork Less than 10 days till the marketing ops conference of the year! Join the Marketing Planning Workshops! Ever built a marketing plan only to see it forgotten by Q2? 8 - Align teams with clear marketing plans: Want to avoid misalignment?

Marketing Plan 130

Marketing Plan Marketing Marketers Communications 130

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31. Source ) 33.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Jeff Bullas

DECEMBER 2, 2022

Instagram can’t be ignored as a marketing channel as according to Semrush, it is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. That’s a lot of eyeballs. 6: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! TikTok is hard to ignore.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

The Marketing Operations Leader

SEPTEMBER 3, 2024

Learn how marketing ops teams are really using AI - join our free event next week. The Blueprint for Marketing Planning: The Guide for Marketing Ops, Strategy, and Execution Marketing planning isn’t a one-person job—it’s a team sport that leverages the collective strengths of everyone across the organization.

Marketing Automation Platform 130

Marketing Automation Platform eBook Marketing Plan Communications 130

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Market Trends 145

Market Trends Content Marketing Marketing Marketers 145

Social Media Examiner

OCTOBER 15, 2024

Wondering how to integrate AI more deeply into your marketing plans? Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.

Marketing Plan 112

Marketing Plan Marketing Marketers 112

Social Media Examiner

MAY 20, 2024

Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. Want to be sure your strategy is headed in the right direction?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Marketing Plan 131

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Social Media Examiner

JUNE 20, 2024

Do you need a better Instagram marketing plan? Why Marketers and Creators Struggle With Instagram Marketing With over 2 billion monthly active users and a constantly evolving algorithm, standing out […] The post Creating a Sustainable Instagram Strategy in Five Easy Steps appeared first on Social Media Examiner.

Marketing Plan 130

Marketing Plan Marketing Marketers Social Media Marketing 130

The Marketing Operations Leader

DECEMBER 12, 2024

Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. Get more planning advice and frameworks in the Blueprint for Marketing Planning. Here are 5 can’t miss articles to guide you in you in your marketing ops career. Where will you focus next?

Marketing Plan 130

Marketing Plan Marketing Marketers Promotion 130

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #5: Failing to Plan Not having a solid, written marketing plan is the biggest mistake a company can make. A failure to plan is a surefire plan for failure. Operating without a marketing plan can lead to reactive marketing, weak results, additional stress and unnecessary costs.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130