Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 89

Digital Marketing Marketing Plan Transform Marketing 89

Martech

OCTOBER 11, 2023

A full 63% of marketers believe RMNs are more effective than other forms of digital marketing. The post 73% of marketers planning to up RMN spend appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 119

Marketing Plan Retail Education Advertising 119

Social Media Examiner

MARCH 30, 2023

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

Marketing Plan 100

Marketing Plan Social Media Marketing Marketing Marketers 100

Aspiration Marketing

OCTOBER 13, 2022

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

Inbound Marketing 211

Inbound Marketing Marketing Plan Marketing Strategy Marketing 211

Rock Content

JANUARY 8, 2024

Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? According to a study from Outbound Engine that was reported via Search Engine Journal, business owners often fail to build a marketing plan due to other stresses such as limited budgets or time.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketing Marketers 88

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 96

Marketing Plan Marketing Marketers Social Media Marketing 96

Martech

NOVEMBER 14, 2023

The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. I’ll be back next month with some thoughts to help you get across the finish line and look ahead at what’s to come in 2024. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 131

Marketing Plan Retail Email Marketing User-Generated 131

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. We know how to move fast — good marketers know that well.

Marketing Plan 99

Marketing Plan Outbound Marketing Marketing Marketers 99

Martech

APRIL 12, 2023

DTC marketers see the opportunity in CTV/OTT, even as they seek better ways to measure the channel’s success. The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 107

Marketing Plan Retail Advertising Advertisers 107

The Next CMO

JUNE 17, 2022

For marketing professionals, this uncertainty increases the complexity of an already demanding job. So how can you achieve marketing excellence in 2022? Have an operational marketing plan.

Marketing Plan 52

Marketing Plan Marketing Marketers 52

Litmus

JANUARY 7, 2022

Together with our good friends at HubSpot , we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results. Map your content marketing objectives and KPIs. Plan your work with a content timeline. Ready to be a top performer yourself?

Marketing Plan 79

Marketing Plan Content Marketing B2C Marketing 79

Search Engine Journal

OCTOBER 11, 2021

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.

Marketing Plan 135

Marketing Plan Content Marketing Customer Marketing 135

Zumvu

OCTOBER 12, 2022

Do you feel overwhelmed with creating a marketing plan outline? Or maybe you just don't know where to begin with your mission statement?

Marketing Plan 98

Marketing Plan Marketing Marketers 98

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 105

Marketing Plan Branding Marketing Marketers 105

Duct Tape Marketing

NOVEMBER 10, 2020

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Allan Dib. In this episode of the Duct Tape Marketing Podcast , I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Like this show?

Marketing Plan 98

Marketing Plan Marketing Marketers Customer 98

Martech

AUGUST 22, 2023

The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. Leaders can also boost morale by front-loading plans for team expansion early in your Q1 marketing plan.

Marketing Plan 130

Marketing Plan Energy CMO Marketing 130

Digital Marketer

APRIL 27, 2022

Creating a video marketing plan is a blueprint for success for you. The post How To Begin a Video Marketing Plan [VIDEO] appeared first on DigitalMarketer. It’s you focusing on your clients, your brand, your company, and everyone’s multi-layered success. ” Some pretty, wise words!

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

The Next CMO

JUNE 9, 2022

Marketing moves quickly - and it continues to accelerate. How can marketers (1) ensure they don't miss their plans, and (2) communicate results clearly and objectively? Spending has to happen quickly to keep pace with the required execution.

Marketing Plan 130

Marketing Plan Marketing Marketers Communications 130

Marketing Insider Group

MAY 1, 2018

We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S.,

Marketing Plan 110

Marketing Plan Personalized Marketing Marketing Marketers 110

Marketing Blogo

APRIL 8, 2022

You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful.

Marketing Plan 77

Marketing Plan Marketing Marketers Marketing Strategy 77

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketing Marketers Marketing Strategy 59

Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.

Marketing Plan 98

Marketing Plan Marketing Marketers Management 98

Hubspot Marketing

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals?

Marketing Plan 102

Marketing Plan Customer Acquisition Marketing Marketers 102

Kuno Creative

APRIL 7, 2022

If your company wants to start doing video marketing, but you don’t think you have the budget to back up these plans, you’ll be pleasantly surprised. The justification for investing in video marketing is clear.

Video Marketing 110

Video Marketing Marketing Plan Marketing Marketers 110

Hubspot Marketing

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Marketing Plan 107

Marketing Plan Energy Marketing Marketers 107

Marketing Insider Group

MAY 6, 2019

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […].

Marketing Plan 108

Marketing Plan Content Marketing Marketing Marketers 108

Marketing Insider Group

JULY 22, 2019

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Event Marketing 96

Event Marketing Marketing Plan Marketing Marketers 96

Marketing Insider Group

APRIL 21, 2020

The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group. Be sure to meet consumers where they are — at home, on their computers, streaming video and scrolling through social media — with performance video.

Marketing Plan 115

Marketing Plan Content Marketing Marketing Marketers 115

Zumvu

AUGUST 10, 2021

Are you trying to fine-tune your social media marketing plan for 2021? The social media space is always evolving and more competitive than ever before.

Social Media Marketing 52

Social Media Marketing Marketing Plan Marketing Marketers 52

Marketing Insider Group

MAY 29, 2018

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. It reveals where you are now and where you want to be in a year.

Marketing Plan 99

Marketing Plan Marketing Marketers Content Marketing 99

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Marketing Insider Group

MAY 9, 2019

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. We see some type of change every […].

Marketing Plan 103

Marketing Plan Content Marketing Marketing Marketers 103

Hubspot Marketing

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. You should.

Marketing Plan 106

Marketing Plan Marketing Marketers Marketing Strategy 106

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 90

Marketing Plan Event Marketing Marketing Marketers 90