The Next CMO

JUNE 17, 2022

For marketing professionals, this uncertainty increases the complexity of an already demanding job. So how can you achieve marketing excellence in 2022? Have an operational marketing plan.

Marketing Plan 52

Marketing Plan Marketing Marketers 52

Litmus

JANUARY 7, 2022

Together with our good friends at HubSpot , we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results. Map your content marketing objectives and KPIs. Plan your work with a content timeline. Ready to be a top performer yourself?

Content Marketing 82

Content Marketing Marketing Plan Marketers Marketing 82

Martech

APRIL 12, 2023

DTC marketers see the opportunity in CTV/OTT, even as they seek better ways to measure the channel’s success. The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 93

Marketing Plan Marketers Marketing Advertisers 93

Hootsuite

AUGUST 16, 2023

Free 30-Day Trial The post 74 Artificial Intelligence Statistics to Guide Your Marketing Plan appeared first on Social Media Marketing & Management Dashboard. Get Started Save time and grow faster with OwlyWriter AI, the tool that instantly generates social media captions and content ideas.

Marketing Plan 85

Marketing Plan Marketing Marketers User-Generated 85

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 137

Marketing Plan Marketing Marketers Marketing Strategy 137

Martech

AUGUST 22, 2023

The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 92

Marketing Plan Marketing Marketers Email Marketing 92

Duct Tape Marketing

NOVEMBER 10, 2020

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Allan Dib. In this episode of the Duct Tape Marketing Podcast , I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Like this show?

Marketing Plan 97

Marketing Plan Marketing Marketers Customer 97

Marketing Insider Group

MAY 17, 2021

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Content Marketing 119

Content Marketing Marketing Plan Marketing Marketers 119

Martech

APRIL 1, 2022

Yet that’s the same mentality we’ve had in marketing planning for years — trying to know everything upfront. Could your marketing plan also be irrelevant if it’s too detailed too soon? Let’s dive into the idea of planning at the “last responsible moment.”. Diagram of ‘Last Responsible Moment’ planning.

Marketing Plan 100

Marketing Plan Marketers Marketing User-Generated 100

Hubspot Marketing

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals?

Marketing Plan 135

Marketing Plan Marketers Marketing SEO 135

Hubspot Marketing

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Marketing Plan 143

Marketing Plan Marketers Marketing Content Marketing 143

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketing Marketers Marketing Strategy 59

Marketing Blogo

APRIL 8, 2022

You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful.

Marketing Plan 77

Marketing Plan Marketers Marketing Marketing Strategy 77

Digital Marketer

APRIL 27, 2022

Creating a video marketing plan is a blueprint for success for you. The post How To Begin a Video Marketing Plan [VIDEO] appeared first on DigitalMarketer. It’s you focusing on your clients, your brand, your company, and everyone’s multi-layered success. ” Some pretty, wise words!

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Hubspot Marketing

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. You should.

Marketing Plan 143

Marketing Plan Marketing Marketers Marketing Strategy 143

Marketing Insider Group

MAY 1, 2018

We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S.,

Personalized Marketing 105

Personalized Marketing Marketing Plan Marketers Marketing 105

The Next CMO

JUNE 9, 2022

Marketing moves quickly - and it continues to accelerate. How can marketers (1) ensure they don't miss their plans, and (2) communicate results clearly and objectively? Spending has to happen quickly to keep pace with the required execution.

Marketing Plan 130

Marketing Plan Marketers Marketing Communications 130

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. Leaders can also boost morale by front-loading plans for team expansion early in your Q1 marketing plan.

Marketing Plan 106

Marketing Plan Marketing Marketers CMO 106

Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.

Marketing Plan 92

Marketing Plan Marketers Marketing Management 92

Marketing Insider Group

MAY 6, 2019

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […].

Content Marketing 103

Content Marketing Marketing Plan Marketers Marketing 103

Zumvu

AUGUST 10, 2021

Are you trying to fine-tune your social media marketing plan for 2021? The social media space is always evolving and more competitive than ever before.

Social Media Marketing 52

Social Media Marketing Marketing Plan Marketers Marketing 52

Marketing Insider Group

MAY 29, 2018

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. It reveals where you are now and where you want to be in a year.

Marketing Plan 102

Marketing Plan Marketers Marketing Content Marketing 102

Marketing Insider Group

JULY 22, 2019

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Event Marketing 90

Event Marketing Marketing Plan Marketing Marketers 90

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Marketing Marketers Marketing Strategy 70

Marketing Insider Group

MAY 9, 2019

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. We see some type of change every […].

Content Marketing 96

Content Marketing Marketing Plan Marketing Marketers 96

Marketing Insider Group

APRIL 21, 2020

The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group. Be sure to meet consumers where they are — at home, on their computers, streaming video and scrolling through social media — with performance video.

Content Marketing 110

Content Marketing Marketing Plan Marketing Marketers 110

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Marketing Marketers Marketing Strategy 52

Marketing Insider Group

OCTOBER 11, 2016

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. Probably not.

Marketing Plan 96

Marketing Plan Marketing Marketers Content Marketing 96

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 85

Marketing Plan Marketers Marketing Event Marketing 85

Kuno Creative

APRIL 7, 2022

If your company wants to start doing video marketing, but you don’t think you have the budget to back up these plans, you’ll be pleasantly surprised. The justification for investing in video marketing is clear.

Video Marketing 86

Video Marketing Marketing Plan Marketers Marketing 86

Marketing Insider Group

SEPTEMBER 17, 2018

That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.

Marketing Plan 80

Marketing Plan Branding Marketers Marketing 80

Search Engine Land

DECEMBER 8, 2021

At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen. Uncertainty has defined much of the past two years. Please visit Search Engine Land for the full article.

Marketing Plan 97

Marketing Plan Marketing Marketers 97

Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Content Marketing 85

Content Marketing Marketing Plan Marketing Marketers 85

The Next CMO

FEBRUARY 9, 2022

“ Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success. ”. Pablo Picasso.

Marketing Plan 52

Marketing Plan Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 12, 2016

The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group. If you’re sitting at your desk panicking and scratching your head, and wondering how you could possibly deliver a strategy in […].

Content Marketing 91

Content Marketing Marketing Plan Marketers Marketing 91

Marketing Insider Group

AUGUST 3, 2018

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. There’s a lot of confusion and mystification (particularly with non-marketing management) about what actually should go into a marketing plan.

Marketing Plan 43

Marketing Plan Marketing Marketers Customer 43

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum. Simplification is the new innovator.

Content Marketing 85

Content Marketing Marketing Plan Marketers Marketing 85