article thumbnail

Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

article thumbnail

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Marketing Plan That Works

Social Media Examiner

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

article thumbnail

Inbound Marketing Strategy: Revisit Your Marketing Plan & Goals

Aspiration Marketing

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

article thumbnail

Easily Create A Marketing Plan Outline (Examples amp;amp; Templates)


Do you feel overwhelmed with creating a marketing plan outline? Or maybe you just don't know where to begin with your mission statement?

article thumbnail

Rethinking the marketing planning process for an agile world


The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. We know how to move fast — good marketers know that well.

article thumbnail

How to Create the Ultimate Customer-First Content Marketing Plan via @sejournal, @semrush

Search Engine Journal

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.