article thumbnail

When and how to move beyond performance marketing to brand strategy

Martech

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Pinpoint your most valuable and easily captured customers.

article thumbnail

Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

article thumbnail

3 key categories of a high-performing marketing organizational structure

Martech

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. Next steps Designing a high-performing marketing organization requires a thoughtful approach. Principles. That’s what I’d like you to do.

article thumbnail

Performance Marketing and How to Incorporate it Into Your Operations

ConsumerTalk

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

article thumbnail

DAC Group’s Mike Fantis on life at a performance marketing agency

Econsultancy

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. We caught up with Mike to find out more about his role.

article thumbnail

How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?