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When and how to move beyond performance marketing to brand strategy

Martech

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Pinpoint your most valuable and easily captured customers.

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3 key categories of a high-performing marketing organizational structure

Martech

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. Next steps Designing a high-performing marketing organization requires a thoughtful approach. Principles. That’s what I’d like you to do.

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DAC Group’s Mike Fantis on life at a performance marketing agency

Econsultancy

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. We caught up with Mike to find out more about his role.

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Performance Marketing and How to Incorporate it Into Your Operations

ConsumerTalk

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!

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A 5-point framework for creating a high-performing marketing organization

Martech

However, if you want help sooner, you may be interested in the Agency Wayfinder Program — integrated strategy and organizational design for creative and marketing firms. The post A 5-point framework for creating a high-performing marketing organization appeared first on MarTech. Get MarTech! In your inbox. Processing.

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.