Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. The era of one-way, intrusive marketing is over. In essence, the decline of performance marketing is creating a space for companies with a strong sense of deep purpose to thrive.

Transform 130

Transform Marketers Marketing Traditional Marketing 130

Martech

JANUARY 2, 2025

So we did a test with the hypothesis Since earlier efforts tend to perform better, we should be able to get a lift in revenue by switching the order of efforts 3 and 4, since effort 4 generates a higher revenue-per-email-address. Do you get any testing ideas from this Walgreens email? and drive more revenue.

Performance Marketing 109

Performance Marketing Promotion Product Branding 109

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Non-Profit 125

Non-Profit Advertisers Advertising Digital Marketing 125

The Marketing Operations Leader

JANUARY 20, 2025

By the end of this workshop, you’ll know how to: ✅ Structure and scale a high-performing marketing ops team. Here’s what you’ll get: 7 Pre-recorded modules to get you started immediately. 4 Live sessions focused on hands-on learning. AI-powered tools and templates to fast-track your success.

Marketers 130

Marketers Marketing Performance Marketing Management 130

Martech

AUGUST 1, 2024

Experian’s entry into the market “signals that RMN viability is on the rise as an alternative to relying exclusively on the largest walled gardens for performance marketing,” said Frank. Proving RMN value.

Retail 112

Retail Shoppers Advertisers Advertising 112

Martech

MARCH 17, 2025

A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. What current tools or tactics will this replace? If you can’t confidently answer these questions, you probably don’t need it.

Marketers 106

Marketers Marketing User-Generated Performance Marketing 106

Martech

MARCH 4, 2025

Today’s marketers must master both creativity and data-driven decision-making. Brand strategy blended with performance marketing to create emotional connections with measurable business impact. Proficiency in marketing technology, including CRM, automation, AI and analytics tools.

Transform 120

Transform CRM Analytics User-Generated 120

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 81

CMO Transform Price Education 81

Search Engine Land

JULY 5, 2024

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts.

SEO 111

SEO Health Analytics Market Trends 111

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketers 83

Marketers Marketing CRM Customer Journey 83

Marketing Insider Group

JULY 22, 2024

Quality content can also drive engagement and improve overall website performance. Marketing Insider Group can take your content marketing strategy to the next level with our Content Builder Services. Reach out to learn more or book your free consultation.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

FEBRUARY 19, 2025

With the right data structures, AI tools and strategy, this level of accessibility is quickly becoming the expectation for high-performing marketing teams. Its possible your organization isnt here yet, though this isnt science fiction either.

Analytics 131

Analytics Marketers Marketing User-Generated 131

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report.

Advertisers 85

Advertisers Advertising Performance Marketing Branding 85

Martech

OCTOBER 1, 2024

Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. Marketing, product development, IT, data science and HR are five examples. It’s time for that to be the case in all the functions of your company.

Finance 114

Finance Marketers Marketing CMO 114

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Introducing the Customers.ai

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

OCTOBER 16, 2024

Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide.

Law 127

Law Education Digital Marketing SEO 127

Marketing Insider Group

OCTOBER 1, 2024

Improve Your Marketing Outcomes CRM reporting, analytics, and data insights help organizations turn raw data into actionable insights. The result is better decision-making, customer segmentation, and overall performance. Reach out for more information or schedule a free call with our team.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Hubspot Marketing

DECEMBER 20, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day.

Transform 106

Transform Marketers Marketing CMO 106

Search Engine Land

JULY 16, 2024

” Head of Performance Marketing Jennifer Mussell ‘s issue with GMC Next and her client’s account is the issue of products not being pulled in properly: “When connecting the google app in shopify to GMC next, not all products from the website are being pulled through into the merchant centre next.

Advertisers 74

Advertisers Advertising eCommerce Management 74

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. A: I use primarily forecasting dashboards and reporting dashboards. What are the current types of accounts in our customer base?

Manufacturing 122

Manufacturing Copywriting CRM Marketers 122

Martech

MAY 29, 2024

A better demand generation motion, supported by an investment in brand marketing, will produce outsized returns. Dig deeper: When and how to move beyond performance marketing to brand strategy Email: Business email address Sign up now Processing. But they must be invested in together as one cohesive plan.

Branding 136

Branding Customer Acquisition Thought Leadership Fashion 136

Sprout Social

FEBRUARY 26, 2025

For example, most influencers are comfortable with brands resharing their content organically but expect separate compensation if their likeness is used in paid ads or performance marketing campaignsincluding boosting organic content with paid spend. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 94

Affiliate Marketing Influencer Marketing Law Finance 94

Martech

OCTOBER 12, 2023

But what these marketers may not realize is that we’re already long past the days of guesstimating success. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. The key is finding the right CTV attribution model for your goals.

User-Generated 124

User-Generated Performance Marketing Advertisers Advertising 124

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Adobe Experience Cloud Blog

OCTOBER 16, 2020

They don’t care about performance marketing. They have small teams, in small offices – if they have an office at all – so the client isn’t paying for their fancy building with its accompanying rent. . They work quickly and push boundaries – but they listen to the client. And if something isn’t going to work, they’ll say so. .

New Markets 174

New Markets Thought Leadership Marketers Marketing 174

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. “We’re getting better awareness, engagement, purchase, retention and advocacy because the content resonates more with people,” he says.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketers 140

Martech

NOVEMBER 15, 2024

For marketers, understanding these patterns is key. Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? It’s about creating an engaging site experience — a user-centered journey that drives organic growth.

Analytics 126

Analytics Law Content Placement SEO 126

Martech

FEBRUARY 10, 2025

By integrating this data into your CRM, marketing can create a feedback loop that helps sales personalize outreach and prioritize the most engaged prospects those most likely to convert. Tracking success and improving performance Marketers are eager to understand which leads are effective and which arent.

Thought Leadership 79

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 79

Search Engine Land

JULY 22, 2024

Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. They were so focused on their own perspective that they didn’t see how it would appear to others. As a result, the videos lack strong hooks.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects.

Non-Profit 122

Non-Profit Customer Journey User-Generated SEO 122

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Adobe Experience Cloud Blog

APRIL 7, 2020

If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? .

Thought Leadership 167

Thought Leadership Marketers Marketing Communications 167