Trending Articles

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Business Development Consulting: What Should I Expect?

Aspiration Marketing

Business growth isn't always a straight linethere are plateaus, unexpected turns, and moments where you need a clearer perspective. Think about the last time you questioned your growth strategy. You're not alone. Many business leaders find themselves needing a fresh set of eyes, an external expert to help navigate complex markets. That's the core of business development consulting.

Marketers 253
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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

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How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re in good company.

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Drive smarter marketing—with data that leads by Edna Chavira

Martech

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isnt just a virtueits a mandate. Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better.

Marketers 104
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Video in ecommerce isnt optional anymore its the bare minimum. I dont want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text cant. It shows off your product and convinces people to buy fast. How can you make it work to your advantage? Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 103
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What Is a Social Media Content Creator and When to Hire One

SocialPilot

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge.

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6 Types of Content That Turn Curiosity Into Conversations

The LeadG2 Blog

One of the most powerful tools in your arsenal is content not just as marketing collateral , but as a strategic asset for your sales team. The right content has the ability to signal buyer intent, uncover pain points, and spark meaningful conversations. It does more than attract visitorsit activates prospects and helps your sales team engage them at the right time, with the right message.

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What’s inside IAB and MRC’s attention measurement guidelines

Martech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

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How AI assistants can make you 10x more productive: A step-by-step guide

Hubspot Marketing

Lets be honest: AI assistants arent just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else in your company. Ive been testing AI assistants obsessively over the past few months. Ive found that, with the right setup, they can transform how you work. During that process, I developed two game-changing AI assistants , with one focused on strategic project work and another on handling executive assistant tasks.

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Mastering Anything: A New Way to Faster and Better Results

Social Media Examiner

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? In this article, you'll discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed. 3 Mental Barriers That Impede […] The post Mastering Anything: A New Way to Faster and Better Results appeared first on Social Media Examiner.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How Does Email Marketing Work? Everything You Need to Know To Do It Right

AWeber

Have you ever wondered why your inbox is filled with personalized offers, helpful tips, or brand updates? Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place.

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Sustainability to Scalability: Expanding Your Business Horizons

yorCMO

Learn how to scale your business by building on sustainability through market expansion, process replication, and smart technology use.

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3 must-have new AI features for your DAM

Martech

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

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Forget Photoshop: Google AI Studio is the new editing powerhouse

Hubspot Marketing

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini's new flash model, all you have to do is upload an image and describe what you want changed, all in text. Then, Google AI Studio handles the rest, editing your image.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)

Animalz blog

For the past decade, something has been rattling at the foundation of content marketing. An unspooling of a discipline that once felt purposeful but somehow got lost, took the wrong exit, and arrived atmechanical. I felt this wobble before I even knew what the hell a ChatGPT was. I had a creeping fear that the things I built my career on (writing, strategy, meaning ) were slowly being absorbed into a black hole of copycat content.

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Best Practices for Landing Page SEO: Boost Your Rankings and Conversions

Vertical Response

Want to improve your landing pages search engine ranking and drive more conversions? This guide on landing page SEO will show you how. Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions.

SEO 52
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Clear Beats Clever: Writing for Fast Feeds

Marketing Insider Group

In the era of short attention spans and endless scrolling, the biggest threat to your content is not competition; it is confusion. You have seconds, sometimes less, to get your message across. Clever phrasing might impress other writers, but it rarely stops a scroll. Clarity does. Cleverness has a place in branding, headlines, and long-form storytelling.

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Time to First Value: The CX metric you can’t afford to ignore

Martech

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Get up to speed with these automotive advertising tips

illumin

Automotive marketing doesnt have to be a drag. Here are a few tips to ensure your automotive ad strategies are driving sales and conversions. In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Social media has changed how real estate professionals attract clients and close deals. Buyers now start searching online, scrolling through listings, and comparing agents before making contact. A strong social presence helps professionals stay visible, build credibility, and connect with the right audience. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media.

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Google’s AI Search Update: What Gemini 2.5 Means for SEO and Content Marketing

SMA Marketing

Google’s latest AI update, Gemini 2.5, is now the engine behind its search experience. With AI Overviews and AI Mode rolling out across more platforms and user segments, SEO professionals, content marketers, and business owners must quickly adapt to stay relevant. This post breaks down what Gemini 2.

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Building a Data-Driven Marketing Culture in Manufacturing

Tiecas

This guest post is written by Ellie Gabel, Associate Editor at Revolutionized. Gone are the days when leaders relied solely on business intuition to drive their organizations forward. Today, high-stakes decisions are guided by accurate figures, and companies increasingly leverage data analytics to optimize operations.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How to effectively measure ecommerce using GA4

Martech

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows or campaigns rely on guesswork. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Here is how to use it effectively to reveal performance trends, growth opportunities and potential risks.

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VidIQ Review: How to Rank on Youtube with VidIQ

Zumvu

VidIQ is a tool for YouTube analytics and optimization that focuses to video creators. Data-driven technologies such as VidIQ are becoming essential in the crowded YouTube market of today.

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Direct Mail Secret Weapon Insider Session

DirectMail2.0

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Theyre not talking about it (because theyd rather YOU not find out), but we are! In this exclusive insider session, well reveal how to: Discover which brands are actively mailing and what theyre sending Get inspired by proven, high-performing creative across industries Reverse-engineer successful campaigns with real-world data Save hours of rese

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A CMO’s Guide To Reviving an Underperforming Marketing Campaign

SMA Marketing

Digital marketing campaigns dont always hit the mark. Even with a well-researched strategy and a strong team behind it, performance can lag, leaving CMOs with the difficult question: What went wrong, and how do we fix it? At SMA Marketing, we help CMOs identify underperformance and turn it into an opportunity for optimization and long-term.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Adams & Knight Honored with Six Telly Awards for Tourism, Healthcare, Education, and Financial Services Clients

Adams & Knight Marketing

Along with its clients, Adams & Knight has once again been recognized for outstanding creative work, winning six Telly Awards in this year’s competition — pushing the agency’s total to more than 80 Telly Awards to date. With over 13,000 entries from across the globe, the Telly Awards honor the most innovative, impactful work in video and television across all screens.

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Adobe focuses on new Email Designer in May 2025 Marketo Engage updates

Martech

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer , which was unveiled earlier this year. Here’s a closer look at the May 2025 Adobe Marketo Engage updates: Template compatibility for email designer : If you had email templates from the classic email editor, there’s good news: they will now be compatible with the new Email Designer.

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Why Using a Personal Loan EMI Calculator Can Help You Avoid Financial Stress

Zumvu

A Personal Loan EMI Calculator is a great tool for these situations. The calculator helps borrowers estimate their repayment obligations before moving forward with the loan application.

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Shoveling S**t: The Messy Truth of Entrepreneurship

Duct Tape Marketing

Shoveling S**t: The Messy Truth of Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerowseasoned entrepreneurs, investors, and authors of the bold new book Shoveling S**t: A Love Story.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.