Aspiration Marketing
MAY 31, 2023
In today's job market, it's crucial to prioritize employer branding and recruitment. As companies seek to attract top talent and candidates search for their ideal employer, optimizing these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.
Search Engine Journal
JUNE 4, 2023
Learn more about the history of ChatGPT, from OpenAI's earliest paper on generative models to reaching 100 million users, 1.6 billion visits, and 200 plugins. The post History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots appeared first on Search Engine Journal.
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Search Engine Journal
MAY 31, 2023
Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.
Search Engine Land
MAY 31, 2023
Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Content Marketing Institute
JUNE 1, 2023
Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.
Businesses Grow
MAY 30, 2023
I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. In fact, it is astonishing, unique, surprising, and, well … amazing! It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MAY 30, 2023
Wondering how to showcase your products or services more effectively on LinkedIn? Want an engaging way to share thought leadership or how-to content? In this article, you'll learn how to create a LinkedIn carousel post from your company page or personal profile and find examples to inspire your next post. What Are LinkedIn Document Posts […] The post 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing appeared first on Social Media Examiner.
Search Engine Journal
MAY 30, 2023
Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.
Martech
MAY 30, 2023
No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale? How granular should personalization be?
Kevin Indig
MAY 29, 2023
In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Aspiration Marketing
JUNE 1, 2023
Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.
Search Engine Land
MAY 30, 2023
Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best use GA4 within your organization.
Search Engine Journal
MAY 31, 2023
Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.
Ariyh
MAY 29, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 19,004 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… beCreatives Need to edit a lot of videos for yourself or your clients? Then you know how mind-boggling time consuming it is.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Vertical Response
MAY 29, 2023
In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue.
Aspiration Marketing
MAY 30, 2023
Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.
Search Engine Land
JUNE 2, 2023
Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations.
Search Engine Journal
MAY 29, 2023
Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.
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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.
Hubspot Marketing
MAY 29, 2023
The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money.
Martech
MAY 31, 2023
Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.
CMO Network
JUNE 1, 2023
It's time for a shift from Inclusive Marketing to CQ Marketing with authentic connections, biosocial identities, and social well-being for brand growth and social impact.
Search Engine Land
JUNE 1, 2023
Google has updated its help documentation to specify that Google Search now considers.ai domain names as a generic top-level domain, such as a.com,org and others. Google posted the update over here , by adding.ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a.ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla.
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For the 9th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!
Search Engine Journal
MAY 31, 2023
Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Hubspot Marketing
MAY 31, 2023
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel.
Buffer Marketing
MAY 29, 2023
Landing my very first client was surprisingly easy thanks to the power of referrals. The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy. In no time, someone recommended me to a woman who was just starting to build her digital brand—and she’s been a client ever since.
Martech
MAY 30, 2023
Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Search Engine Land
MAY 30, 2023
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.
Search Engine Journal
MAY 31, 2023
Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.
Hubspot Marketing
MAY 30, 2023
It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?
CMO Network
MAY 30, 2023
“Modern digital artifacts are buried nearly instantaneously. What if AI could help excavate them and understand them to make disorganization a relic of the past?
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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