Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Customer Journey 52

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing 107

Customer Marketing Customer Direct Mail User-Generated 107

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

JANUARY 6, 2022

The industry’s first TOP25 & TOP100 celebrates the thinkers and the doers in Customer Marketing & Advocacy (CMA) “For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry and their respective organizations as a whole.

Customer Marketing 52

Customer Marketing Customer Transform Inbound Marketing 52

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketing 52

Set Up

SEPTEMBER 28, 2022

How do Marketers find Agencies? Client-side marketers work to deliver the best results for their brand and company.

Customer Marketing 98

Customer Marketing Customer Branding Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Keeping the customer for life is essential, but that means that you must engage with your customers at every step of their journey, and do it in the ways that they most prefer. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Marketing Insider Group

JULY 1, 2020

How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have. When you join our community , you can get access to the on-demand recording (along with 40+ other sessions.).

Customer 121

Customer Customer Marketing Food Retail 121

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Have you run a really successful customer holiday marketing campaign? Let us know in the comments below!

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

The Next CMO

OCTOBER 12, 2022

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Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Duct Tape Marketing

AUGUST 27, 2015

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. photo credit: pexels.

Manufacturing 68

Manufacturing Customer Marketing Customer Retail 68

The Next CMO

MARCH 16, 2022

(..)

CMO 52

CMO Customer Marketing Customer Marketing 52

Base.ai

AUGUST 1, 2023

.” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between Advocacy and Community for Customer Marketing Success” was a delightful follow-up to MK’s talk.

Customer Marketing 52

Customer Marketing Customer Management Branding 52

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketing 246

Marketing Marketers Management Market Research 246

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? By doing so, the company can increase its customer base and revenue streams.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

Customer 52

Customer Transform Customer Journey Education 52

Base.ai

JUNE 21, 2023

Community knowledge-sharing I work for Cisco , a respected international brand whose technology powers the internet, helping customers build bridges between goals and realities. Ann Kathryn Kelly Global Advocacy Communications at Cisco Ann Kathryn Kelly loves well-told stories and world travel, preferably when they’re combined.

Communications 52

Communications Thought Leadership B2C Customer Marketing 52

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Martech

OCTOBER 13, 2023

In my experience, few marketing organizations and companies can optimize CLV. Customer marketing must be supported I have also encountered organizations that give lip service to the notion of customer marketing but fail to support it with investment.

Customer Acquisition 122

Customer Acquisition Customer loyalty Customer Customer Marketing 122

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

Promotion 134

Promotion Product Customer Thought Leadership 134

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy. They may also be considering additional purchases.

SEO 133

SEO Customer User-Generated Analytics 133

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform 110

Transform CMO User-Generated Management 110

Hubspot Marketing

MARCH 9, 2023

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers. Marketing News The latest marketing news and strategy insights. TikTok statistics: 50+ stats marketers need to know in 2023.

Millennials 109

Millennials Customer User-Generated Marketing 109

Hubspot Marketing

OCTOBER 16, 2023

It offers an array of features that can be harnessed to drive better results, including: The Close Friends List Feature The Status Updates Feature The Instagram Stories Integration Feature By curating a list of their most loyal and engaged customers , marketers can create a space for exclusive content and personalized messaging.

Social Media Marketing 99

Social Media Marketing Marketing Marketers Promotion 99

Martech

MARCH 19, 2024

When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these interactions create more data that helps marketers understand what works and what doesn’t. Understanding the customer. And these insights can bring in more leads.

Customer 104

Customer Analytics CRM Product 104

Search Engine Land

JANUARY 23, 2023

They claimed that despite being a long-standing product, Optimize does not meet the evolving needs and demands of their customers. Marketers aren’t happy. Several marketers took to Twitter to express their feelings about the news. Really sad to see that Google Optimize will be sunset in September.

Analytics 100

Analytics Product Customer Marketing Customer 100

Base.ai

MAY 12, 2022

My goal was marked complete. Enter the Era of Customer-led Growth My company recently hired a Customer Marketer to build out an advocacy program. She has been tasked with identifying and recruiting advocacy candidates to a champions program that will listen to and reward customers for their input.

Transform 59

Transform Customer User-Generated Customer Marketing 59

Martech

AUGUST 15, 2023

Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5 followers) Zack Wenthe Zach calls himself a “CDP evangelist.” He’s a frequent public speaker and podcast guest.

Transform 95

Transform Thought Leadership Health Analytics 95

Martech

NOVEMBER 29, 2022

Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace. This is all part of the evolution in marketing where customers — marketers and consumers alike — want to feel like they are in the driver’s seat when making purchases.

Transform 102

Transform CRM Retail Advertising 102

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Martech

OCTOBER 31, 2022

Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Content remains king when it comes to marketing budgets, with 42% saying that’s where they spend their existing budget. Customer marketing and digital were second at 37% and marketing ops third at 29%.

B2C 91

B2C Marketing Marketers Customer Marketing 91

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Martech

FEBRUARY 6, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution From sprint to distance, from revenue to profit So, how does a company know when it’s time to shift gears and operate from a longer-term view? Your company must add customer marketing to its palette.

Customer Acquisition 110

Customer Acquisition Customer Customer Marketing Marketing 110

Scoop.it!

MARCH 7, 2024

A winning customer marketing funnel starts with your audience understanding the message you’re trying to pass. It’s also complete with ALT text and ARIA tags for users with screen readers. Image sourced from mightynetworks.com ALT: Mighty Network’s home page Is the Content Understandable?

Management 89

Management SEO Content Marketing Customer Marketing 89

Hubspot Marketing

JUNE 6, 2022

Esther Sauri, a marketer at Linkilaw Solicitors, told Business News Daily that experiential marketing is effective because humans are emotional beings: “When a brand connects with us in an emotional way, we not only buy it, [but we become] loyal customers.”.

Branding 132

Branding Food B2C Health 132