Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Customer Management Marketing 52

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing 107

Customer Marketing Customer Marketing Marketers 107

Base.ai

JANUARY 6, 2022

The industry’s first TOP25 & TOP100 celebrates the thinkers and the doers in Customer Marketing & Advocacy (CMA) “For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry and their respective organizations as a whole.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Keeping the customer for life is essential, but that means that you must engage with your customers at every step of their journey, and do it in the ways that they most prefer. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

Customer Marketing 131

Customer Marketing Marketing Marketers Customer 131

Marketing Insider Group

JULY 1, 2020

How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have. When you join our community , you can get access to the on-demand recording (along with 40+ other sessions.).

Customer Marketing 120

Customer Marketing Customer Marketing Marketers 120

Set Up

SEPTEMBER 28, 2022

How do Marketers find Agencies? Client-side marketers work to deliver the best results for their brand and company.

Customer Marketing 98

Customer Marketing Marketing Marketers Customer 98

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Have you run a really successful customer holiday marketing campaign? Let us know in the comments below!

Customer Marketing 134

Customer Marketing Customer Marketing Marketers 134

The Next CMO

OCTOBER 12, 2022

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Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Duct Tape Marketing

AUGUST 27, 2015

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. photo credit: pexels.

Customer Marketing 64

Customer Marketing Customer Marketing Marketers 64

Base.ai

AUGUST 1, 2023

.” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between Advocacy and Community for Customer Marketing Success” was a delightful follow-up to MK’s talk.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

MARCH 2, 2023

Note: This article was originally published by Base Customer Marketing Development Manager Mikhael Gustin on his Linkedin profile. Let’s talk about customer marketers getting buy-in to thus, buy. Customer programs have a TON of tangible and intangible benefits to offer to both your customer and your company.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

JANUARY 4, 2023

We get asked a lot about the connection between Customer Marketing and Customer-Led Growth, and the answer is sweet and simple: it’s engagement. Achieving stronger, longer, and broader engagements with our customers and our peers is an evolutionary skill that the B2B industry is still developing. Get the full list here.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

The Next CMO

MARCH 16, 2022

(..)

CMO 52

CMO Customer Marketing Customer Marketing 52

Base.ai

MARCH 14, 2023

As Customer Marketing evolves from a primarily advocacy-driven to a business-driven practice, References are taking center stage. For most Customer Marketers tasked with creating (or reviving as is often the case), a Reference program, the biggest challenge will be to redefine the way we work with teams across the company.

Customer 52

Customer Customer Marketing Marketing Marketers 52

Martech

OCTOBER 13, 2023

In my experience, few marketing organizations and companies can optimize CLV. Customer marketing must be supported I have also encountered organizations that give lip service to the notion of customer marketing but fail to support it with investment.

Customer Acquisition 120

Customer Acquisition Customer loyalty Marketing Marketers 120

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? By doing so, the company can increase its customer base and revenue streams.

Customer Marketing 52

Customer Marketing Customer Journey Customer Marketing 52

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

Customer 52

Customer Customer Journey Customer Marketing Transform 52

Base.ai

JUNE 21, 2023

Community knowledge-sharing I work for Cisco , a respected international brand whose technology powers the internet, helping customers build bridges between goals and realities. Ann Kathryn Kelly Global Advocacy Communications at Cisco Ann Kathryn Kelly loves well-told stories and world travel, preferably when they’re combined.

Customer Marketing 52

Customer Marketing Customer Communications Marketing 52

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing 126

Marketing Marketers Social Media Marketing SEO 126

Base.ai

MAY 12, 2022

My goal was marked complete. Enter the Era of Customer-led Growth My company recently hired a Customer Marketer to build out an advocacy program. She has been tasked with identifying and recruiting advocacy candidates to a champions program that will listen to and reward customers for their input.

Customer 59

Customer Transform User-Generated Customer Marketing 59

Hubspot Marketing

MARCH 9, 2023

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers. Marketing News The latest marketing news and strategy insights. TikTok statistics: 50+ stats marketers need to know in 2023.

Millennials 110

Millennials Marketing Marketers Customer 110

Search Engine Land

JANUARY 23, 2023

They claimed that despite being a long-standing product, Optimize does not meet the evolving needs and demands of their customers. Marketers aren’t happy. Several marketers took to Twitter to express their feelings about the news. Really sad to see that Google Optimize will be sunset in September.

Analytics 101

Analytics Customer Marketing Marketing Marketers 101

Hubspot Marketing

OCTOBER 16, 2023

It offers an array of features that can be harnessed to drive better results, including: The Close Friends List Feature The Status Updates Feature The Instagram Stories Integration Feature By curating a list of their most loyal and engaged customers , marketers can create a space for exclusive content and personalized messaging.

Marketing 100

Marketing Marketers Social Media Marketing Marketing Strategy 100

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

Promotion 134

Promotion Customer Product Customer Marketing 134

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy. They may also be considering additional purchases.

SEO 133

SEO Customer Marketing Marketers 133

Martech

AUGUST 15, 2023

Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5 followers) Zack Wenthe Zach calls himself a “CDP evangelist.” He’s a frequent public speaker and podcast guest.

Thought Leadership 94

Thought Leadership Transform Analytics Customer 94

Martech

NOVEMBER 29, 2022

Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace. This is all part of the evolution in marketing where customers — marketers and consumers alike — want to feel like they are in the driver’s seat when making purchases.

CRM 99

CRM Transform Customer Marketing 99

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey Customer Marketing Promotion CRM 52

Martech

OCTOBER 31, 2022

Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Content remains king when it comes to marketing budgets, with 42% saying that’s where they spend their existing budget. Customer marketing and digital were second at 37% and marketing ops third at 29%.

Marketing 89

Marketing Marketers B2C Customer Marketing 89

Lynton Web

AUGUST 1, 2023

This feature is available to all Sales and Service Pro+ customers. Marketing Email Performance as a Report Data Set Analytics nerds, rejoice! In your custom report builder, you can now drill deeper into your email metrics. Read more about this feature.

User-Generated 52

User-Generated Analytics Event Marketing Customer Marketing 52

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Customer marketers, it’s your time to shine.

Customer 52

Customer User-Generated Customer Marketing Transform 52

Litmus

NOVEMBER 12, 2021

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? We recorded the whole thing.

Customer Marketing 83

Customer Marketing Product Marketing Marketing Marketers 83

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Marketing Marketers Transform 134