Aspiration Marketing

FEBRUARY 11, 2025

As a global company, you already serve these markets with your products and services or have near-term launch plans. By strategically targeting specific languages also in your marketing, you can open doors to new markets, build trust with diverse audiences, and unlock unprecedented growth opportunities.

New Markets 254

New Markets Product Customer Marketing 254

The CMO Survey

JUNE 3, 2024

The post AI-Powered, Not Replaced: The New Marketing Productivity Power appeared first on The CMO Survey.

New Markets 100

New Markets Product CMO Marketing 100

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

New Markets 134

New Markets Copywriting Digital Marketing Marketing 134

ConsumerTalk

OCTOBER 4, 2023

Introduction How can your company break into new markets effectively? By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets. CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties.

New Markets 107

New Markets Marketing Marketers Promotion 107

Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. New Zealand. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Netherlands.

New Markets 115

New Markets Marketing Marketers Search Marketers 115

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Search Engine Land

JUNE 28, 2024

Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters.

Product 83

Product New Markets Advertising Advertisers 83

Martech

OCTOBER 15, 2024

Technology investments: Plan for the adoption of new marketing technologies , with a focus on platforms that offer robust data orchestration and activation capabilities. Explore strategic collaboration with external partners to combine and analyze data assets.

Global Marketing 123

Global Marketing Analytics Digital Marketing Advertising 123

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 123

Customer Journey Analytics Branding Customer 123

The CMO Survey

APRIL 1, 2025

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). The elevated profile comes with heightened scrutiny.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

The Marketing Operations Leader

DECEMBER 17, 2024

Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Instead, focus your efforts around a single growth lever.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Aspiration Marketing

OCTOBER 11, 2023

So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketing 290

Marketing Marketers Marketing Plan Marketing Strategy 290

Martech

OCTOBER 9, 2024

Beacons of Marketing Success See how data-empowered marketers from leading brands like Zillow and Chipotle Mexican Grill are leveraging data, AI and the technologies in the Modern Marketing Data Stack to realize marketing value and deliver superior experiences.

Transform 115

Transform Marketing Marketers Advertisers 115

Sprout Social

SEPTEMBER 19, 2024

If you truly need the most impressions possible, or want to break into a new market, a macro or even mega influencer with a large audience may be the best fit. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Martech

JANUARY 21, 2025

The ability to copy assets to your CMS via API is one example of Salesforce helping marketers automate previously manual tasks and improve the flow of information between platforms. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

Marketing 123

Marketing Marketers Management Content Marketing 123

Martech

AUGUST 7, 2024

For instance, if your goal is to drive 500 new leads through a new marketing campaign, look at the channels that have driven your customers with the highest loyalty and lifetime value. Instead, determine the high-level problem you want to solve and then use data to drive how you solve the problem.

Key Performance Indicator 127

Key Performance Indicator Analytics CRM Retail 127

Aspiration Marketing

OCTOBER 11, 2022

If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. Almost everyone implements inbound marketing as part of their marketing strategy. Simply put, because inbound marketing works.

Inbound Marketing 246

Inbound Marketing Marketing Marketers Marketing Strategy 246

Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. These are just a few examples of the many new marketing startups that are designed and built to use AI tools.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Well, a few minutes later, I went back and bought them. Companies have been paying for characters to use their products since radio was the entertainment source.

Product 128

Product User-Generated Price Entertainment 128

Martech

JANUARY 3, 2025

AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. In some ways, however, the game doesnt change. It needs to be trained on voice, tone, nuance and what to say and not to say.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Martech

OCTOBER 29, 2024

For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. Filtering ideas by conducting research (e.g., polls, surveys, focus groups, A/B testing). Use analytical models that rate ideas against objective criteria.

Energy 124

Energy Marketing Marketers Customer Journey 124

Martech

AUGUST 28, 2024

Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time. Spreadsheet view.

User-Generated 120

User-Generated Place Product Marketing Product 120

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

Martech

DECEMBER 4, 2024

increasing customer lifetime value, expanding into new markets or driving operational efficiency) forms the foundation for making smarter technology choices. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Transform 126

Transform CMO Analytics CRM 126

Martech

SEPTEMBER 23, 2024

Collaboration with teams: Work closely with other departments, such as sales, product development, and customer service , to ensure that marketing technology supports overall business goals and enhances customer experience. “Can you describe a time when you successfully implemented a new marketing technology tool?

Management 110

Management CMO Key Performance Indicator Marketing 110

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

Transform 109

Transform Finance Marketing Marketers 109

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. The trick is to use them together. The data gives you credibility, but it’s the stories and anecdotes that make your argument stick. Don’t just roll out the potential ROI.

CMO 114

CMO Marketing Marketers Communications 114

Martech

DECEMBER 2, 2024

These collaborations drive innovation, speed up product development and create new market opportunities. Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape.

Transform 125

Transform Promotion Management Product 125

Hubspot Marketing

OCTOBER 14, 2024

When to Use It I find this framework especially useful during strategic planning, whether entering a new market or launching a new product. This means increasing your reach, entering new markets, or launching new products. Scale: Finally, once you’ve nailed down your revenue model, it’s time to scale.

Price 117

Price Marketing Marketers User-Generated 117

Martech

SEPTEMBER 20, 2024

These strategic alliances help the platform penetrate new markets efficiently while increasing credibility in different verticals. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach.

Product Marketing 113

Product Marketing Product Finance Marketing 113

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

Transform 99

Transform Finance Marketing Marketers 99

Hubspot Marketing

JULY 12, 2024

Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. “I am very biased but I’m pretty sure you can apply community to every element of your business,” Jenny says with a smile.

Management 141

Management Traditional Marketing Promotion Price 141

Martech

MARCH 17, 2025

Training and development Marketers can use the Operator to access resources, tutorials and best practices for improving their skills in various marketing disciplines. The Operator can also assist in creating onboarding materials and training programs for new marketing team members.

User-Generated 82

User-Generated Marketing Marketers SEO 82

Marketing Insider Group

JULY 16, 2024

The primary reasons for writing a business proposal include: Securing funding Selling your business Forming a partnership Launching a new product Expanding into new markets For instance, if you’re looking to attract investors, your proposal needs to convincingly show how their investment will generate returns.

Communications 122

Communications Market Trends Customer New Markets 122

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Critical trends slip through the cracks and decision-making turns reactive.

Transform 121

Transform Marketing Mix Retail User-Generated 121

Martech

SEPTEMBER 25, 2024

Charging into a new market Canva’s recent introduction of Work Kits and native adtech apps is the latest step in serving enterprises. This is annoying, considering that many businesses started using the platform because of Canva’s liberal pricing model compared to other software providers.”

Price 113

Price Management Brand Management Communications 113

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketing Marketers 59