Whitepaper Related Topics 
Content Marketing Institute
AUGUST 3, 2021
Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.
Content Marketing Institute
AUGUST 2, 2022
Every step of a white paper should help your reader along with your company goals. Here’s how to make sure your next white paper isn’t one that fails. Too many marketers skip important steps or don’t do them effectively.
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Zumvu
APRIL 14, 2022
Lead generation, brand awareness, and SEO ranking are a few reasons why you need to create a white paper. A white paper is an asset of your business, so craft it well
Duct Tape Marketing
MAY 3, 2013
Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers. Wondering what you could possible say in a white paper?
Traackr
AUGUST 29, 2017
Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands
Search Engine Land
FEBRUARY 28, 2023
Analytics & conversion Sponsored White Papers & WebinarsEquipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition.
Search Engine Land
MARCH 1, 2023
Analytics & conversion Sponsored White Papers & WebinarsResearch has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers.
Search Engine Land
MARCH 14, 2023
Analytics & conversion Sponsored White Papers & WebinarsLooking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack.
Hubspot Marketing
MARCH 14, 2018
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. What Is a Whitepaper?
Search Engine Land
MARCH 23, 2023
Influencer marketing Paid social PPC Sponsored White Papers & WebinarsEvery marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no.
Martech
FEBRUARY 15, 2023
Data Sponsored White Papers & WebinarsThe holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more.
Martech
MARCH 9, 2023
Email marketing Sponsored White Papers & WebinarsWhile it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game.
Search Engine Land
JANUARY 10, 2023
Analytics & conversion Sponsored White Papers & WebinarsYour holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market.
Search Engine Land
MARCH 22, 2023
PPC Sponsored White Papers & WebinarsIn paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity.
Search Engine Land
FEBRUARY 16, 2023
Analytics & conversion Sponsored White Papers & WebinarsIt’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales.
Search Engine Land
MARCH 16, 2023
Analytics & conversion Sponsored White Papers & WebinarsWith so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers.
Search Engine Land
MARCH 14, 2023
PPC Sponsored White Papers & WebinarsMaintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms.
Search Engine Land
MARCH 16, 2023
SEO Sponsored White Papers & WebinarsDownload the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions.
Martech
MARCH 16, 2023
B2C marketing Sponsored White Papers & WebinarsStay ahead of the curve with the 2023 Consumer Trends Index report.
Search Engine Land
FEBRUARY 23, 2023
Analytics & conversion Sponsored White Papers & WebinarsResearch has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers.
Adobe Experience Cloud Blog
FEBRUARY 3, 2011
by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. Take the self-diagnostic test featured in the paper to assess your organization’s adaptability. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Martech
MARCH 6, 2023
Data Sponsored White Papers & WebinarsA clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started?
Martech
MARCH 14, 2023
B2C marketing Marketing analytics Sponsored White Papers & WebinarsWhat did you think of the ads that ran during the Big Game? Did any stand out to you? If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered.
Search Engine Land
MARCH 2, 2023
Education and training Leadership and management PPC Sponsored White Papers & WebinarsDigital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand.
Martech
FEBRUARY 28, 2023
Marketing attribution Marketing management Sponsored White Papers & WebinarsEquipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition.
Search Engine Land
JANUARY 17, 2023
Analytics & conversion Sponsored White Papers & WebinarsA top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates.
Martech
JANUARY 10, 2023
Data Sponsored White Papers & WebinarsYour holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market.
Search Engine Land
MARCH 7, 2023
Analytics & conversion Sponsored White Papers & WebinarsShowing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts.
Search Engine Land
OCTOBER 19, 2022
SEO Sponsored White Papers & WebinarsKeyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming.
Martech
OCTOBER 18, 2022
Marketing Management Sponsored White Papers & WebinarsDigital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand.
Search Engine Land
FEBRUARY 15, 2023
Analytics & conversion Sponsored White Papers & WebinarsThe holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year.
Search Engine Land
MARCH 9, 2023
Analytics & conversion Content Sponsored White Papers & WebinarsWhether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information.
Search Engine Land
FEBRUARY 21, 2023
Analytics & conversion Sponsored White Papers & WebinarsLooking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand.
Search Engine Land
NOVEMBER 1, 2022
Analytics & Conversion Content Sponsored White Papers & WebinarsManaging consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business.
Search Engine Land
MARCH 6, 2023
Analytics & conversion Sponsored White Papers & WebinarsA clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack.
Search Engine Land
OCTOBER 12, 2022
Analytics & Conversion Sponsored White Papers & WebinarsTo achieve the most ROI from your customer data, you need a strong foundation.
Search Engine Land
JANUARY 4, 2023
Analytics & conversion Sponsored White Papers & WebinarsOver half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty?
Search Engine Land
MAY 2, 2022
Analytics & Conversion Martech Sponsored White Papers & WebinarsLearn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land.
Search Engine Land
OCTOBER 18, 2022
Paid Social Sponsored White Papers & WebinarsConnected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition.
Martech
JANUARY 31, 2023
Data Sponsored White Papers & WebinarsWith the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security.
Search Engine Land
JANUARY 31, 2023
Analytics & conversion Sponsored White Papers & WebinarsWith the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security.
Marketing Insider Group
JUNE 13, 2017
But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper? Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog.
Search Engine Land
FEBRUARY 1, 2023
Content SEO Sponsored White Papers & WebinarsHow do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Have you ever set goals only to realize a month or two later that no one has been keeping track of progress?
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