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Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Here’s how to make sure your next white paper isn’t one that fails. Too many marketers skip important steps or don’t do them effectively. Continue reading →

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5 Reasons Why You Need to Create a White Paper

Zumvu

Lead generation, brand awareness, and SEO ranking are a few reasons why you need to create a white paper. A white paper is an asset of your business, so craft it well.

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How to Write a Whitepaper? The Content that Drives B2B Engagement

Rock Content

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

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What Is a Whitepaper? [FAQs]

Hubspot Marketing

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

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10 Creative Whitepaper Ideas To Score Big With Your B2B Audience via @sejournal, @alexanderkesler

Search Engine Journal

Tired of the same old B2B whitepapers? The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal. These ideas will help your content stand out and drive more leads.

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[White paper] Six Trends in B2B Influencer Marketing | Traackr

Traackr

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.