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Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Here’s how to make sure your next white paper isn’t one that fails. Too many marketers skip important steps or don’t do them effectively. Continue reading →


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5 Reasons Why You Need to Create a White Paper


Lead generation, brand awareness, and SEO ranking are a few reasons why you need to create a white paper. A white paper is an asset of your business, so craft it well.

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B2B content marketing: Driving success through strategic content creation


This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

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What Is a Whitepaper? [FAQs]

Hubspot Marketing

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

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[White paper] Six Trends in B2B Influencer Marketing | Traackr


Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.

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8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!