Marketing Insider Group

JUNE 13, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper? appeared first on Marketing Insider Group.

Whitepaper 85

Whitepaper Education Marketing Marketers 85

Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Whitepaper 68

Whitepaper Marketing Marketers Promotion 68

Adobe Experience Cloud Blog

MARCH 16, 2017

Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

Whitepaper 120

Whitepaper Marketing Marketers Thought Leadership 120

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper 96

Whitepaper CMO 96

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 118

Whitepaper Thought Leadership Advertising Advertisers 118

Search Engine Land

MAY 11, 2023

This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. It discusses how organic search results impact ad click performance and how to leverage your PPC success to inform your SEO strategy.

Digital Marketing 99

Digital Marketing Whitepaper SEO Marketers 99

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Whitepaper 89

Whitepaper Email Marketing Marketing Strategy Marketing 89

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Identify weak links. Prioritize efforts to become more adaptive.

Whitepaper 99

Whitepaper CMO Branding Marketing 99

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

Whitepaper 142

Whitepaper Marketing Plan Marketing Marketers 142

Search Engine Land

APRIL 13, 2023

The whitepaper. In the Reimagining Cross-Channel Measurement whitepaper, you’ll learn: • The days and times when their travel brand’s Roku TV streaming ads are most likely to reach customers who will then search for their product or click on a Microsoft Audience Ad. • Download the whitepaper. Why we care.

Whitepaper 103

Whitepaper User-Generated Advertising Advertisers 103

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 142

Whitepaper eBook SEO Branding 142

Hubspot Marketing

MAY 29, 2023

Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Marketers 123

Marketers Marketing Whitepaper eBook 123

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

Whitepaper 128

Whitepaper Content Marketing Marketing Marketers 128

Industrial Marketer

OCTOBER 26, 2021

It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in order to read a white paper, Read more » The post 5 Things You Can Do to Prepare for Account Based Marketing appeared first on Industrial Marketer.

Whitepaper 98

Whitepaper Marketing Marketers 98

Hubspot Marketing

SEPTEMBER 27, 2023

Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Marketing 55

Marketing Marketers Whitepaper eBook 55

Influence & Co

JULY 21, 2022

" The Ultimate Guide to Content Marketing " is one of our most popular whitepapers to date. But after three years and 1,000+ downloads, we decided it was time for a change.

Content Marketing 90

Content Marketing Whitepaper Marketing Marketers 90

Influence & Co

JUNE 22, 2022

Thinking about pulling together a comprehensive whitepaper? Creating effective, impactful content takes time — and lots of it. Want to launch a spectacular 1,000-word blog post? Set aside no fewer than three hours for the task of writing it. Better block off your schedule for a far longer runway.

Whitepaper 102

Whitepaper Marketing Marketers 102

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Your company can get help writing white papers, articles, and e-books that are instantly published on your websites through WordPress integration.

Place 72

Place Whitepaper Content Marketing Marketing Strategy 72

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 97

Whitepaper SEO eBook Promotion 97

Content Marketing Institute

MARCH 26, 2019

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.

Whitepaper 111

Whitepaper Content Marketing Marketing Marketers 111

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 139

Management Marketing Marketers Marketing Automation Platform 139

Martech

FEBRUARY 1, 2022

Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment. Marketing works as a system and attribution obscures interdependencies.”.

Whitepaper 79

Whitepaper Digital Marketing Marketing Marketers 79

Influence & Co

MAY 2, 2022

It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka anything that helps the sales team educate and nurture prospective clients). This article was originally published on Crunchbase. Sales enablement is where sales and marketing overlap.

Whitepaper 69

Whitepaper Education Marketers Marketing 69

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. They don’t have to have unique content.

Marketers 124

Marketers Marketing Whitepaper Advertising 124

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here.

Whitepaper 97

Whitepaper CMO Marketing Marketers 97

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Customer 74

Customer Whitepaper SEO Manufacturing 74

OnDemand CMO

NOVEMBER 15, 2022

Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. Consider what areas your customers may need information in and then think like a publisher to articulate these answers or ideas in engaging ways. Instead, be creative and unleash the power of storytelling to make your ebooks interesting.

eBook 89

eBook Content Marketing Marketing Marketers 89

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Copywriting 85

Copywriting SEO Whitepaper Finance 85

Martech

MAY 17, 2022

That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. It may be in part generational, but there’s little doubt that B2B buyers are bringing content preferences from their everyday lives into the B2B buying process.

Whitepaper 78

Whitepaper B2C Branding Marketing 78

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Content Marketing 52

Content Marketing Marketing Strategy Marketing Marketers 52

Welcome Software

AUGUST 2, 2022

’s top digital agencies, to publish a whitepaper looking at the fundamental principles of web content and how to deliver a strategy that connects and converts. The whitepaper explores six points that companies must be clear on if they want to create relevant and useful content. The web content evolution. Do you track performance?

Whitepaper 40

Whitepaper Transform Energy Branding 40

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Whitepaper 110

Whitepaper Marketing Marketers Customer 110

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Customer 90

Customer Content Marketing Whitepaper eBook 90

Scoop.it!

NOVEMBER 15, 2022

Some types of content demand full attention, such as detailed whitepapers. Whitepapers. You can think of whitepapers as a smaller and less intensive version of an eBook. What about engagement? Different content mediums lend themselves to different levels and types of consumer engagement.

Whitepaper 93

Whitepaper eBook User-Generated Content Marketing 93

Digital Marketer

JANUARY 27, 2023

Some things you might leverage to build your email list are A Downloadable Report or a White Paper. The question we ask ourselves at the Subscribe stage is, “What valuable chunk of content can we offer in exchange for a prospect’s contact information and permission to follow up with them?”

Whitepaper 71

Whitepaper Promotion Marketing Marketers 71

Martech

FEBRUARY 16, 2022

A good ad or a relevant email message, or even a white paper, should let a customer know that you’ve been listening to what they’ve been telling you. Chris Wood, Editor. P.S. Free registration for the spring MarTech conference is now open.

Whitepaper 77

Whitepaper Digital Marketing Customer Marketing 77

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Content Marketing 143

Content Marketing Marketing Marketers Whitepaper 143