Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it?

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 108

Global Marketing Marketing Marketers Communications 108

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 114

Global Marketing Customer Journey New Technology Customer 114

Search Engine Land

FEBRUARY 13, 2024

Lynn Bader, Senior Director, Agency Development & Global Marketer Education, said in a statement: “With media planning on LinkedIn, agencies can not only optimize their advertising strategies but also demonstrate the value of these strategies.” ” Get the daily newsletter search marketers rely on.

Analytics 103

Analytics Global Marketing Education Advertising 103

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 111

Global Marketing Marketing Marketers Communications 111

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 119

Transform Global Marketing Retail Marketing 119

Hubspot Marketing

MARCH 19, 2024

I recommend reading this blog post about managing your entire marketing budget and downloading our free budget planning templates to help you plan your own. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote. Focus on building hybrid strategies.

Thought Leadership 104

Thought Leadership Marketing Marketers Influencer Marketing 104

Search Engine Land

FEBRUARY 26, 2024

However, if it loses, Google could lose its automatic default search engine status on common Apple products, posing a potential threat to its dominance in the search market. Market share statistics. Justice Department claims Google owns a 90% market share in search. Get the daily newsletter search marketers rely on.

Advertising 116

Advertising Advertisers Global Marketing Search Marketers 116

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump. A caviar what now?

Gen Z 104

Gen Z Millennials Food Global Marketing 104

Econsultancy

DECEMBER 14, 2022

eBrands There is a long-standing joke that Finns and other Nordic people are good at innovation and very bad at commercializing it – especially in global markets. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry.

eCommerce 87

eCommerce Global Marketing Marketing Marketers 87

Search Engine Journal

FEBRUARY 3, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 105

SEO Global Marketing Marketing Marketers 105

Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 103

SEO Global Marketing Marketing Strategy New Markets 103

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 121

Customer Acquisition Marketing Marketers Global Marketing 121

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 84

Market Research Non-Profit Transform Marketing 84

Search Engine Journal

JANUARY 27, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 93

SEO Global Marketing Marketing Marketers 93

Kuno Creative

SEPTEMBER 23, 2022

The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. are the two new frameworks that have captured the global market share in just two years. If we talk about web application development, React Remix and Next.JS This is a challenge for businesses.

Global Marketing 89

Global Marketing Marketing Marketers 89

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing 75

Global Marketing Marketing Marketers 75

Martech

FEBRUARY 27, 2024

The post Only 6% of global marketers apply customer insights to product and brand appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Global Marketing 104

Global Marketing Product Customer Branding 104

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 95

Customer Transform Global Marketing Customer Journey 95

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

CRM 92

CRM eCommerce Retail User-Generated 92

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

APRIL 20, 2023

Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.

Product 98

Product Shoppers User-Generated B2C 98

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Finance 117

Finance Price Global Marketing Customer 117

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

DECEMBER 14, 2021

However, with a strong strategy and trusted and proven third-party publisher execution, content syndication allows marketers to pull the greatest amount of their addressable market into their orbit – all with the precise guardrails of who might be a good fit.

Direct Mail 110

Direct Mail Global Marketing Management Customer 110

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. More responsibilities, more opportunities to impact your organization.

Global Marketing 102

Global Marketing Marketing Marketers Digital Marketing 102

Martech

NOVEMBER 8, 2021

Send all of the marketing automation leads to sales! Chris Willis , Global Marketing Operations Manager, Trimble Inc. “More stuff #MOPs people never say: ‘Who needs lead scoring? They love cold calling.’ ‘My My workload got so much easier in 2020!’ ‘Who’s Who’s Scott Brinker?’” More if you follow the link.).

Global Marketing 95

Global Marketing Management Marketing Marketers 95

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Here’s our list of MOps experts who have the ear of the profession. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.”

CRM 110

CRM Marketing Marketers Global Marketing 110

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

Customer 93

Customer B2C Transform Retail 93

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content.

User-Generated 81

User-Generated Global Marketing Communications Product 81

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. It can bring your product or services to dozens of new markets and millions of customers.

Content Marketing 79

Content Marketing Marketing Marketers Global Marketing 79

Martech

OCTOBER 21, 2022

” The report was based on a survey of over 5,000 creators across nine global markets. Adobe’s detailed “ Future of Creativity ” study suggests this challenge is being met in part by a thriving “creator economy.” The headlines. minimum wage.

Global Marketing 98

Global Marketing User-Generated Branding Marketing 98

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects.

Transform 82

Transform Global Marketing Social Media Marketing Management 82

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM.

Marketing 130

Marketing Marketers Global Marketing Advertising 130

Search Engine Land

JANUARY 6, 2023

Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘ Mediabrands, called Netflix and Disney’s entry into the market “a game-changing moment” for ad-supported streaming.

COS 95

COS Retail Advertising Advertisers 95