Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Making good content isn’t even half the battle for brands today.

Social Media Marketing 118

Social Media Marketing Gen Z Global Marketing Millennials 118

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 108

Global Marketing Marketing Marketers Communications 108

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 119

Global Marketing Customer Journey New Technology Customer 119

Search Engine Land

FEBRUARY 13, 2024

Lynn Bader, Senior Director, Agency Development & Global Marketer Education, said in a statement: “With media planning on LinkedIn, agencies can not only optimize their advertising strategies but also demonstrate the value of these strategies.” ” Get the daily newsletter search marketers rely on.

Analytics 102

Analytics Global Marketing Education Advertising 102

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 115

Global Marketing Marketing Marketers Communications 115

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 116

Transform Global Marketing Retail Marketing 116

Kuno Creative

SEPTEMBER 23, 2022

The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. are the two new frameworks that have captured the global market share in just two years. If we talk about web application development, React Remix and Next.JS This is a challenge for businesses.

Global Marketing 105

Global Marketing Marketing Marketers 105

Search Engine Journal

FEBRUARY 3, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 105

SEO Global Marketing Marketing Marketers 105

Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 102

SEO Global Marketing Marketing Strategy New Markets 102

Econsultancy

DECEMBER 14, 2022

eBrands There is a long-standing joke that Finns and other Nordic people are good at innovation and very bad at commercializing it – especially in global markets. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry.

eCommerce 87

eCommerce Global Marketing Marketing Marketers 87

Search Engine Journal

JANUARY 27, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 93

SEO Global Marketing Marketing Marketers 93

Search Engine Land

FEBRUARY 26, 2024

However, if it loses, Google could lose its automatic default search engine status on common Apple products, posing a potential threat to its dominance in the search market. Market share statistics. Justice Department claims Google owns a 90% market share in search. Get the daily newsletter search marketers rely on.

Advertising 116

Advertising Advertisers Global Marketing Search Marketers 116

Martech

JUNE 24, 2024

AI also played a key role in personalizing the “Clustomers” messaging across global markets. Taite said AI gave them the ability to “show versus tell” when ideating the concept.

Branding 118

Branding CMO Copywriting Marketing 118

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing 73

Global Marketing Marketing Marketers 73

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 121

Customer Acquisition Marketing Marketers Global Marketing 121

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 100

Customer Transform Global Marketing Customer Journey 100

illumin

MAY 31, 2024

” said Diego Scotti, the EVP and General Manager of PayPal’s Consumer Group and Global Marketing & Communications. PayPal’s plan for an advertising platform PayPal is looking to leverage its wealth of user data to launch an ad network aimed at driving growth.

Retail 111

Retail Finance Advertising Advertisers 111

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump. A caviar what now?

Gen Z 93

Gen Z Millennials Food Global Marketing 93

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 89

Market Research Non-Profit Transform Marketing 89

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Finance 124

Finance Price Global Marketing Customer 124

Martech

APRIL 20, 2023

Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.

Product 103

Product Shoppers User-Generated B2C 103

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

NOVEMBER 8, 2021

Send all of the marketing automation leads to sales! Chris Willis , Global Marketing Operations Manager, Trimble Inc. “More stuff #MOPs people never say: ‘Who needs lead scoring? They love cold calling.’ ‘My My workload got so much easier in 2020!’ ‘Who’s Who’s Scott Brinker?’” More if you follow the link.).

Global Marketing 101

Global Marketing Management Marketing Marketers 101

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. More responsibilities, more opportunities to impact your organization.

Global Marketing 106

Global Marketing Marketing Marketers Digital Marketing 106

Martech

FEBRUARY 27, 2024

The post Only 6% of global marketers apply customer insights to product and brand appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Global Marketing 109

Global Marketing Product Customer Branding 109

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?

Transform 122

Transform Thought Leadership User-Generated SEO 122

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

DECEMBER 14, 2021

However, with a strong strategy and trusted and proven third-party publisher execution, content syndication allows marketers to pull the greatest amount of their addressable market into their orbit – all with the precise guardrails of who might be a good fit.

Direct Mail 109

Direct Mail Global Marketing Management Customer 109

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content.

User-Generated 89

User-Generated Global Marketing Communications Product 89

Hubspot Marketing

MARCH 19, 2024

I recommend reading this blog post about managing your entire marketing budget and downloading our free budget planning templates to help you plan your own. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote. Focus on building hybrid strategies.

Thought Leadership 74

Thought Leadership Marketing Marketers Influencer Marketing 74

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Here’s our list of MOps experts who have the ear of the profession. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.”

Marketing 111

Marketing Marketers CRM Global Marketing 111

illumin

JUNE 27, 2024

and global markets purchase display and video ads on the app. Additionally, Uber leverages first-party data from its riders (through its comprehensive user targeting profiles based on historical behavior across both Uber and Uber Eats) to help marketers more effectively target users with higher purchase intent.

Advertising 59

Advertising Advertisers Food Global Marketing 59

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. It can bring your product or services to dozens of new markets and millions of customers.

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Martech

OCTOBER 21, 2022

” The report was based on a survey of over 5,000 creators across nine global markets. Adobe’s detailed “ Future of Creativity ” study suggests this challenge is being met in part by a thriving “creator economy.” The headlines. minimum wage.

Global Marketing 98

Global Marketing User-Generated Branding Marketing 98

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Martech

FEBRUARY 1, 2022

” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

CMO 92

CMO Event Marketing Global Marketing Marketing 92

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects.

Transform 86

Transform Global Marketing Social Media Marketing Management 86