Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 80

Global Marketing Marketing Strategy SEO Marketing 80

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it?

Global Marketing 134

Global Marketing Marketers Marketing Thought Leadership 134

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 106

Global Marketing Marketers Marketing Content Marketing 106

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !

Branding 78

Branding Global Marketing Content Marketing Fashion 78

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 98

SEO Search Marketers Global Marketing Marketing Strategy 98

Econsultancy

DECEMBER 14, 2022

eBrands There is a long-standing joke that Finns and other Nordic people are good at innovation and very bad at commercializing it – especially in global markets. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry.

eCommerce 87

eCommerce Global Marketing Marketing Marketers 87

Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 104

SEO Global Marketing Marketing Strategy New Markets 104

Search Engine Journal

FEBRUARY 3, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 105

SEO Global Marketing Marketing Marketers 105

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Marketing 113

Marketing Marketers Transform Global Marketing 113

Search Engine Journal

JANUARY 27, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 93

SEO Global Marketing Marketing Marketers 93

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Marketing 72

Marketing Marketers Global Marketing 72

Kuno Creative

SEPTEMBER 23, 2022

The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. are the two new frameworks that have captured the global market share in just two years. If we talk about web application development, React Remix and Next.JS This is a challenge for businesses.

Global Marketing 93

Global Marketing Marketers Marketing 93

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Content Marketing Marketing Marketers 133

Zumvu

DECEMBER 13, 2021

The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021.

Product 52

Product Global Marketing Marketing Marketers 52

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 91

Customer Transform Global Marketing Customer Journey 91

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Global Marketing 112

Global Marketing Finance Price Marketing 112

Zumvu

FEBRUARY 7, 2022

The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3 billion by 2026.

Global Marketing 52

Global Marketing Customer Marketing Marketers 52

Martech

APRIL 20, 2023

Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.

Product 91

Product User-Generated B2C Advertising 91

Martech

NOVEMBER 8, 2021

Send all of the marketing automation leads to sales! Chris Willis , Global Marketing Operations Manager, Trimble Inc. “More stuff #MOPs people never say: ‘Who needs lead scoring? They love cold calling.’ ‘My My workload got so much easier in 2020!’ ‘Who’s Who’s Scott Brinker?’” More if you follow the link.).

Global Marketing 90

Global Marketing Marketing Marketers Management 90

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Global Marketing 133

Global Marketing Logistics Transform Marketing 133

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Marketers 96

Marketers Marketing Transform Digital Marketing 96

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. More responsibilities, more opportunities to impact your organization.

Marketers 96

Marketers Marketing Global Marketing Digital Marketing 96

Traackr

NOVEMBER 13, 2020

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot.

Transform 59

Transform Global Marketing Communications Marketers 59

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content.

User-Generated 78

User-Generated Global Marketing Communications Marketing 78

Martech

APRIL 12, 2022

Over the next five years the Identity Resolution Software market will register a 10.7% CAGR in terms of revenue and the global market size will reach $1.7 billion in 2019, according to Market Study Report. Spending on programmatic advertising in the US market is expected to hit $142 billion this year, per eMarketer.

Advertising 80

Advertising Advertisers Global Marketing Digital Marketing 80

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly.

Marketing Strategy 145

Marketing Strategy Global Marketing Marketing Marketers 145

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects.

Social Media Marketing 85

Social Media Marketing Transform Global Marketing Customer 85

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Here’s our list of MOps experts who have the ear of the profession. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.”

Marketing 104

Marketing Marketers CRM Global Marketing 104

Martech

MARCH 8, 2023

In generating a report on global markets, for instance, the user can add columns of data from ChatGPT about populations of countries and other data that isn’t in the CRM. This is an early look at some generative AI and chat functions that have the potential to cut down on a marketer’s repetitive tasks. Why we care.

CRM 69

CRM User-Generated Global Marketing Marketing 69

Martech

OCTOBER 21, 2022

” The report was based on a survey of over 5,000 creators across nine global markets. Adobe’s detailed “ Future of Creativity ” study suggests this challenge is being met in part by a thriving “creator economy.” The headlines. minimum wage.

User-Generated 98

User-Generated Global Marketing Marketing Marketers 98

Martech

NOVEMBER 9, 2022

The findings are based on interviews with more than 1,400 industry professionals, marketers and publishers, across seven global markets in September 2022. Solutions marketers feel good about. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame.

Marketing 95

Marketing Marketers Global Marketing Customer 95

Martech

DECEMBER 14, 2021

However, with a strong strategy and trusted and proven third-party publisher execution, content syndication allows marketers to pull the greatest amount of their addressable market into their orbit – all with the precise guardrails of who might be a good fit.

Direct Mail 105

Direct Mail Global Marketing Marketing Marketers 105

Traackr

AUGUST 29, 2017

The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.

Global Marketing 84

Global Marketing Digital Marketing Marketing Marketers 84

Traackr

OCTOBER 23, 2018

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

Global Marketing 72

Global Marketing Marketing Marketers 72

Adobe Experience Cloud Blog

DECEMBER 21, 2018

In our annual predictions piece, our global marketing team uncovers the best nuggets of wisdom they had to offer about what to expect with AI , digital marketing, and more. Don’t forget to reflect on your past years’ successes and failures. Reflection is an important part of any planning period.

Marketing 134

Marketing Marketers Thought Leadership Global Marketing 134

Martech

FEBRUARY 1, 2022

” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

Marketing 81

Marketing Marketers Event Marketing CMO 81

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO.

CMO 52

CMO Transform Global Marketing Thought Leadership 52