Global Marketing Related Topics 
Scoop.it!
FEBRUARY 2, 2023
While translation plays a major part of any marketing strategy for companies that work on an international scale, localizing has more to do with culture than just a literal translation would offer. Practical considerations Localizing your marketing is a very practical thing to do.
Search Engine Journal
FEBRUARY 13, 2023
Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush's 24-hour free online marketing conference! The post Global Marketing Day [Feb. Content Digital Marketing SEO Social Media Sponsored Posts
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Hubspot Marketing
OCTOBER 30, 2022
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Meanwhile, 32% use email marketing.
Adobe Experience Cloud Blog
MARCH 31, 2015
According to most estimates, our global population currently stands at a little more than seven billion people. This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Step 3: It Takes a (Marketing) Village.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!
Search Engine Journal
JULY 14, 2021
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in Global Markets appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 5, 2018
If you work as a marketer in a global company, this conundrum is all too familiar. When it comes to global content, one size does not fit all. When it comes to global #content, one size does not fit all, says @marciarjohnston. She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. Global #content processes are a circulatory system, says @lieblink. Balance the global and the local.
Pam Didner
SEPTEMBER 8, 2021
During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Hard marketing skills you need to possess. So, how do you go about determining which hard marketing skills are essential? Facebook. Twitter. LinkedIn.
Pam Didner
AUGUST 4, 2021
Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. If you’re in the process of building your marketing team, Inc. Now, let’s talk about the intangible parts of leading a marketing team.
Pam Didner
OCTOBER 7, 2020
Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Facebook. Twitter. LinkedIn.
Pam Didner
AUGUST 16, 2020
Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . Q5: Do you think content marketing is for everyone? Facebook. Twitter.
Pam Didner
APRIL 16, 2021
What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. Align sales and marketing.
Pam Didner
MARCH 17, 2021
Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Marketing two-pager.
Pam Didner
OCTOBER 8, 2021
The end goal of marketing is to build awareness and drive demand for our products and services. So, what is a marketing campaign plan? Examples of a marketing campaign: product launch. marketing event. Guides sales, PR/AR, and marketing executions. Facebook.
Pam Didner
OCTOBER 22, 2022
I often say knowing your customers well is a marketer’s superpower. To get started, identify whom you will market to. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation. I’ve discovered that a persona is also essential for content planning, especially global content planning. Is it possible to create a global persona? Facebook. Twitter. LinkedIn.
Top Rank Marketing
JUNE 9, 2020
Okay, marketers, here’s your content marketing challenge for the day. If you can get your head around this monumental task — well, you’re probably Sofia O’Malley , Global Marketing Director at Dell Outlet*. B2B Marketing Interview with Sofia O’Malley.
Pam Didner
NOVEMBER 5, 2020
In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. Facebook. Twitter. LinkedIn.
Pam Didner
JULY 2, 2019
Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. Her NEW boss, Tom, is a product and operations guy with no sales and marketing experience. Although Harriet has no marketing background, she got promoted from an operations manager to the director of marketing.
Pam Didner
OCTOBER 7, 2020
Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Facebook. Twitter. LinkedIn.
Zumvu
FEBRUARY 7, 2022
The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3 billion by 2026
Search Engine Land
FEBRUARY 17, 2022
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article
Zumvu
DECEMBER 13, 2021
The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021
Content Marketing Institute
SEPTEMBER 26, 2022
Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges.
Econsultancy
DECEMBER 14, 2022
eBrands There is a long-standing joke that Finns and other Nordic people are good at innovation and very bad at commercializing it – especially in global markets. Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator.
Traackr
NOVEMBER 13, 2020
In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot
Search Engine Journal
FEBRUARY 3, 2022
Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal. International Search
Kuno Creative
SEPTEMBER 23, 2022
The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. are the two new frameworks that have captured the global market share in just two years.
Traackr
AUGUST 29, 2017
The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event
Traackr
OCTOBER 23, 2018
In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it
Search Engine Journal
JANUARY 27, 2022
Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal. International Search
Zumvu
JUNE 23, 2016
Snapchat became a vital avenue of global marketing strategies that can be used to increase engagement & brand awareness through innovative marketing campaigns
Search Engine Land
MARCH 16, 2023
Search marketing on a global scale is all that – and then some. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Get the daily newsletter search marketers rely on. What can search marketers do?
Martech
APRIL 8, 2022
Annual worldwide spending on marketing continues to increase and will reach $4.7 Get the daily newsletter digital marketers rely on. US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021.
Spiralytics
JULY 31, 2022
Engaging content is crucial in email marketing. Today around 80% of emails sent are using the top 3 email hosting providers : Gmail for Business (34% of global market share) Microsoft Exchange Online (30% of global market share) GoDaddy Email Hosting (16% of global market share).
Chief Martec
APRIL 7, 2022
What will it mean for marketing and martech? Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. For marketing and martech, this foretells a large, fragmented landscape.
Jeff Bullas
APRIL 12, 2022
In this digital age, 70% of transactions in the enterprise market are Business-to-Business (B2B). It is on the premium and acknowledged Chinese markets with Chinese products available at ease. Amazon has also shifted towards the B2B market and opened Amazon Business.
Drew Neisser
AUGUST 12, 2022
When Drew heard Alan Hart ’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today , he knew he couldn’t do it better. So we’re bringing the episode to you directly in Renegade Marketers Unite’s first-ever show swap!
Drew Neisser
JULY 8, 2022
That’s the theme of this episode with HubSpot CMO Kipp Bodnar , a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation. No matter where you are in your brand or marketing journey.
Adobe Experience Cloud Blog
NOVEMBER 6, 2019
The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. And most of the time, complexities aren’t out there in international markets – they are in a company’s own marketing function. The same problem exists in marketing.
Drew Neisser
DECEMBER 3, 2021
These global market research firms can put your brand on the map, or they can tuck you into the doldrums of an undesirable quadrant. Forrester. Gartner.
Drew Neisser
NOVEMBER 26, 2021
When Univar, the second-largest chemical distributor in the world, acquired Nexeo Solutions, the third or fourth-largest, VP of Global Marketing Rob Whitney had a challenging task on his hands. How Univar pivoted to solutions-based marketing.
Drew Neisser
OCTOBER 1, 2021
But they don’t have to be that way, not according to VP Global Marketing Angela Earl and the team at RFPIO. Ah, RFPs. Short for Requests for Proposal. Long for time-to-value.
Sales Force: CMO
NOVEMBER 1, 2022
Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers.
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