Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Help the rest of the business globalize.

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 111

Global Marketing Marketers Marketing Content Marketing 111

Search Engine Journal

JULY 14, 2021

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in Global Markets appeared first on Search Engine Journal.

Global Marketing 98

Global Marketing Marketers Marketing Customer 98

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers.

Customer 133

Customer Global Marketing Customer Journey Energy 133

Scoop.it!

FEBRUARY 2, 2023

The post What Good Content Localization Does to Your Global Marketing Strategy appeared first on Scoop.it Your international calling from Canada service ads can vary greatly from east to west! So, sally forth and hop-to! It’s as easy as apple pie.

Global Marketing 105

Global Marketing Marketing Strategy Marketers Marketing 105

Martech

OCTOBER 15, 2024

Uncover more insights in Lotame’s 2024 research report, “The State of Data Collaboration: A Global Perspective.” This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America.

Global Marketing 122

Global Marketing Analytics Digital Marketing Advertising 122

Search Engine Journal

FEBRUARY 13, 2023

Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush's 24-hour free online marketing conference! The post Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss appeared first on Search Engine Journal.

Global Marketing 102

Global Marketing Marketers Marketing Digital Marketing 102

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

The Drum

JUNE 17, 2025

Brazil has been named Creative Country of the Year at Cannes Lions 2025 , reflecting its growing influence in global marketing. The Drum talks to Ricardo Silvestre of Black Influence and cultural intelligence firm Peji, as well as Luciana Pessoa of Lado Animation.

Global Marketing 80

Global Marketing Marketing Marketers 80

Martech

NOVEMBER 12, 2024

This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. Here’s a peek at the challenges, trends, and strategic shifts that could make or break marketing success in 2024 and beyond.

Global Marketing 117

Global Marketing Marketers Marketing Advertising 117

The Marketing Operations Leader

MAY 7, 2025

Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Localization Specialists : Experts who understand cultural nuances in global marketing. Marketers who evolve from execution to strategic roles will lead the future.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

SEPTEMBER 19, 2024

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

PR 135

PR Law Energy Thought Leadership 135

Sprout Social

SEPTEMBER 18, 2024

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 115

Transform User-Generated Law Marketing Mix 115

The Drum

JUNE 5, 2025

Rashid is Topshop and Topman’s new global marketing director. He joined four months ago with a remit that most marketers would envy and fear in equal measure: get the brand back there. meant the brand crossed generational boundaries. Read more here

CMO 66

CMO Branding Millennials Retail 66

The Drum

JUNE 20, 2025

Zach Kitschke didn’t join Canva to run a global marketing empire. We catch up with Canva’s CMO, Zach Kitschke, at Cannes Lions to talk about the power of storytelling. He came in to write a press release.

CMO 66

CMO Branding Global Marketing Marketing 66

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 108

Global Marketing CMO Marketers Marketing 108

The Drum

JUNE 24, 2025

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead.

Gen Z 52

Gen Z Branding Global Marketing Marketing 52

The Drum

JUNE 24, 2025

In November 2021, Coca-Cola went from wrangling 6,000 agency partners to consolidating its $4bn global advertising and media business exclusively into WPP and its bespoke Open X model , looking to break down silos and deliver consistency and integration across the marketing of its 200 brands in as many global markets.

Global Marketing 52

Global Marketing Advertising Advertisers Branding 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Martech

JULY 25, 2024

We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. Meet Poltrona Frau The phygital takeover of Milan Design Week by luxury design brand Poltrona Frau was radical for a business that started as a furniture maker in 1912.

Transform 117

Transform Fashion eCommerce Manufacturing 117

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Logistics 133

Logistics Law Transform Global Marketing 133

Martech

FEBRUARY 12, 2025

Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone. It’s about building systems that naturally generate trust.

PR 78

PR Health Price Food 78

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 130

Global Marketing Customer Journey New Technology Customer 130

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 120

Transform Global Marketing Retail Marketers 120

Set Up

AUGUST 26, 2024

Catch up on Ketchup Ads Heinz launched its first-ever global marketing campaign with Wieden + Kennedy. “ The host will always accept the bottle of wine you bring.” Does providing spec work make you more competitive? It’s a lot of time + money. Should it be the expectation?

Finance 52

Finance Energy Global Marketing Advertising 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Finance 136

Finance Price Global Marketing Customer 136

Adobe Experience Cloud Blog

MAY 15, 2018

Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Leaders select global marketing and branding elements with little regards for how images or ideas might translate across cultures and borders. Case in Point.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Adobe Experience Cloud Blog

DECEMBER 21, 2018

In our annual predictions piece, our global marketing team uncovers the best nuggets of wisdom they had to offer about what to expect with AI , digital marketing, and more. Don’t forget to reflect on your past years’ successes and failures. Reflection is an important part of any planning period.

Thought Leadership 134

Thought Leadership Global Marketing Marketers Marketing 134

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Hubspot Marketing

APRIL 23, 2025

Global Marketing Day, hosted by Semrush, is a 24-hour online marketing conference that brings together top experts from major brands like Google, TikTok, Pinterest, and Vogue Business. Why I like it: Duolingo proves that even tech brands can humanize themselves through humor and relatability.

PR 96

PR User-Generated Transform Thought Leadership 96

Marketing Insider Group

JUNE 24, 2025

Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Facebook and Instagram have even enabled live chat-based shopping, where customers ask questions directly and buy on the spot.

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