Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it?

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 110

Global Marketing Marketing Marketers Communications 110

Martech

SEPTEMBER 26, 2024

It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme. The post Why public relations is thriving in today’s global marketing mix appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing Mix 131

Marketing Mix Global Marketing PR Thought Leadership 131

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 128

Global Marketing Customer Journey New Technology Customer 128

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers.

Customer 105

Customer Global Marketing Customer Journey Energy 105

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 122

Global Marketing Marketing Marketers Communications 122

Search Engine Land

FEBRUARY 13, 2024

Lynn Bader, Senior Director, Agency Development & Global Marketer Education, said in a statement: “With media planning on LinkedIn, agencies can not only optimize their advertising strategies but also demonstrate the value of these strategies.” ” Get the daily newsletter search marketers rely on.

Analytics 102

Analytics Global Marketing Education Advertising 102

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 117

Transform Global Marketing Retail Marketing 117

Martech

SEPTEMBER 19, 2024

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

PR 134

PR Law Energy Thought Leadership 134

Kuno Creative

SEPTEMBER 23, 2022

The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. are the two new frameworks that have captured the global market share in just two years. If we talk about web application development, React Remix and Next.JS This is a challenge for businesses.

Global Marketing 105

Global Marketing Marketers Marketing 105

Search Engine Journal

FEBRUARY 3, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 105

SEO Global Marketing Marketers Marketing 105

Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 102

SEO Global Marketing Marketing Strategy New Markets 102

Econsultancy

DECEMBER 14, 2022

eBrands There is a long-standing joke that Finns and other Nordic people are good at innovation and very bad at commercializing it – especially in global markets. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry.

eCommerce 87

eCommerce Global Marketing Marketers Marketing 87

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing 80

Global Marketing Marketing Marketers 80

Search Engine Journal

JANUARY 27, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 93

SEO Global Marketing Marketers Marketing 93

Set Up

AUGUST 26, 2024

Catch up on Ketchup Ads Heinz launched its first-ever global marketing campaign with Wieden + Kennedy. “ The host will always accept the bottle of wine you bring.” Does providing spec work make you more competitive? It’s a lot of time + money. Should it be the expectation?

Finance 52

Finance Energy Global Marketing Advertisers 52

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 104

Customer Transform Global Marketing Customer Journey 104

Hubspot Marketing

MARCH 19, 2024

I recommend reading this blog post about managing your entire marketing budget and downloading our free budget planning templates to help you plan your own. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote. Focus on building hybrid strategies.

Thought Leadership 102

Thought Leadership Marketing Marketers B2C 102

Search Engine Land

FEBRUARY 26, 2024

However, if it loses, Google could lose its automatic default search engine status on common Apple products, posing a potential threat to its dominance in the search market. Market share statistics. Justice Department claims Google owns a 90% market share in search. Get the daily newsletter search marketers rely on.

Advertisers 116

Advertisers Advertising Global Marketing Search Marketers 116

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump. A caviar what now?

Gen Z 105

Gen Z Millennials Food Global Marketing 105

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Finance 134

Finance Price Global Marketing Customer 134

Martech

APRIL 20, 2023

Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.

Product 114

Product Shoppers B2C User-Generated 114

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 123

Customer Acquisition Marketing Marketers Global Marketing 123

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

NOVEMBER 8, 2021

Send all of the marketing automation leads to sales! Chris Willis , Global Marketing Operations Manager, Trimble Inc. “More stuff #MOPs people never say: ‘Who needs lead scoring? They love cold calling.’ ‘My My workload got so much easier in 2020!’ ‘Who’s Who’s Scott Brinker?’” More if you follow the link.).

Global Marketing 107

Global Marketing Management Marketers Marketing 107

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 87

Market Research Non-Profit Transform Marketing 87

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. More responsibilities, more opportunities to impact your organization.

Global Marketing 113

Global Marketing Marketing Marketers Digital Marketing 113

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content.

User-Generated 101

User-Generated Global Marketing Communications Product 101

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

illumin

MAY 31, 2024

” said Diego Scotti, the EVP and General Manager of PayPal’s Consumer Group and Global Marketing & Communications. PayPal’s plan for an advertising platform PayPal is looking to leverage its wealth of user data to launch an ad network aimed at driving growth.

Retail 111

Retail Finance Advertising Advertisers 111

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 88

Market Trends Advertising Advertisers Digital Marketing 88

Martech

FEBRUARY 27, 2024

The post Only 6% of global marketers apply customer insights to product and brand appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Global Marketing 123

Global Marketing Product Customer Branding 123

Martech

DECEMBER 14, 2021

However, with a strong strategy and trusted and proven third-party publisher execution, content syndication allows marketers to pull the greatest amount of their addressable market into their orbit – all with the precise guardrails of who might be a good fit.

Direct Mail 110

Direct Mail Global Marketing Management Customer 110

Martech

JUNE 24, 2024

AI also played a key role in personalizing the “Clustomers” messaging across global markets. Taite said AI gave them the ability to “show versus tell” when ideating the concept.

Branding 120

Branding CMO Copywriting Marketing 120

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Here’s our list of MOps experts who have the ear of the profession. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.”

Marketing 113

Marketing Marketers CRM Global Marketing 113

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. It can bring your product or services to dozens of new markets and millions of customers.

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Martech

FEBRUARY 1, 2022

” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

CMO 98

CMO Event Marketing Global Marketing Marketing 98