Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 127

Shoppers Millennials Shopper Market Retail 127

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Consumers expect more, and marketers have to cast a wide net to build the right experience.

Shoppers 137

Shoppers Retail Shopper Market Branding 137

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. Four universal digital marketing pain points.

Advertising 132

Advertising Advertisers Digital Marketing Transform 132

Martech

AUGUST 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you switch on the TV to watch B2B? B2B marketers certainly listen to podcasts about their work outside their work.

Retail 118

Retail Shoppers Shopper Market B2C 118

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. Four universal digital marketing pain points.

Advertising 109

Advertising Advertisers Digital Marketing Shoppers 109

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing .

Millennials 122

Millennials Shoppers Shipping Shopper Market 122

Econsultancy

MAY 11, 2022

“We want to test it; we want to see if it works; and as a global organisation, we need to pilot it with a certain market or region first, before taking it out to that huge beast that is a multinational CPG,” Weir explained.

Analytics 76

Analytics Key Performance Indicator Shoppers Transform 76