Martech

AUGUST 19, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Even for TV, appointment viewing doesn’t exist except for news and sports.”. Read more here. Getting the most out of AR and VR experiences.

Shopper Market 115

Shopper Market Retail Shoppers B2C 115

Martech

APRIL 20, 2023

The traditional lines between shopper marketing and brand marketing are becoming more blurred.” It’s also piloting in-store video screens at 50 locations, currently, to see how shoppers’ digital journeys can be enhanced when they get to the store. “Retail media is more and more being considered as just media,” he added.

Shoppers 115

Shoppers Retail Customer Journey Shopper Market 115

Martech

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 141

Digital Marketing Advertisers Advertising Shopper Market 141

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Search Engine Land

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95

Hubspot Marketing

JULY 10, 2023

availability for this important consumer group Craft holiday campaigns and messaging to authentically and powerfully connect with Black communities Tailor shopper marketing initiatives to better match the shopping habits, rhythms, and needs of Black communities 3.

Customer 100

Customer Transform User-Generated Retail 100

Econsultancy

MAY 11, 2022

“Whether that’s our shopper marketing team; our sales team; our ecommerce leads – they’re the ones who should really be telling us what to do, and we can then churn out the insights or models to make that happen.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

SmartBrief - Marketing

AUGUST 24, 2023

” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Simply put, according to a 2023 Association of National Advertisers study, 82% of CMOs find a lack of standardization across retail media platforms “a challenge” or a “big challenge.”

Retail 52

Retail Shoppers Transform Gen Z 52

ConsumerTalk

MARCH 8, 2024

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59

Retail Marketing Strategy Advertisers Advertising 59

Set Up

APRIL 16, 2024

On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs? Brands are looking to break through the noise and get through to the consumer.) What does this survey data mean for brands?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59