Shopper Market Related Topics 
Martech
SEPTEMBER 19, 2024
“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.
Set Up
JANUARY 21, 2025
We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #4 | Shopper Market Triumph The demand for shopper marketing tripling over the years means there is a growing emphasis on enhancing the consumer purchasing experience at the point of sale.
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Set Up
JANUARY 30, 2025
Do you need help with branding, social media, content creation, shopper marketing, or something else? According to the 2024 survey, branding/identity and social media are top priorities for most Clients, with shopper marketing growing in importance.
Martech
JULY 12, 2021
She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.
Martech
AUGUST 19, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Even for TV, appointment viewing doesn’t exist except for news and sports.”. Read more here. Getting the most out of AR and VR experiences.
Martech
APRIL 20, 2023
The traditional lines between shopper marketing and brand marketing are becoming more blurred.” It’s also piloting in-store video screens at 50 locations, currently, to see how shoppers’ digital journeys can be enhanced when they get to the store. “Retail media is more and more being considered as just media,” he added.
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