Set Up

APRIL 16, 2024

On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs? Brands are looking to break through the noise and get through to the consumer.) What does this survey data mean for brands?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Martech

APRIL 20, 2023

The traditional lines between shopper marketing and brand marketing are becoming more blurred.” It’s also piloting in-store video screens at 50 locations, currently, to see how shoppers’ digital journeys can be enhanced when they get to the store. “Retail media is more and more being considered as just media,” he added.

Shoppers 112

Shoppers Retail Customer Journey Shopper Market 112

Martech

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 140

Digital Marketing Advertising Advertisers Shopper Market 140

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

SmartBrief - Marketing

AUGUST 24, 2023

” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Simply put, according to a 2023 Association of National Advertisers study, 82% of CMOs find a lack of standardization across retail media platforms “a challenge” or a “big challenge.”

Retail 52

Retail Transform Shoppers Gen Z 52

Search Engine Land

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 105

Digital Marketing Advertising Advertisers Shopper Market 105