article thumbnail

10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog. In 2021, the investment in AI tools reached a total of $111.4 billion.

Transform 295
article thumbnail

How Ecommerce Transformed Marketing 

Digital Marketer

The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer. It’s getting harder to remember a time when the internet didn’t dominate the business landscape.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is digital transformation?

Martech

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Many companies struggle to put the right skills, structure, and processes in place to drive digital transformation success.

Transform 104
article thumbnail

How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale.

Transform 123
article thumbnail

Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

article thumbnail

2023 Predictions: Experience, Ecommerce and Transformation

Martech

The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. B2C marketing Content marketing Customer experience Digital transformation Marketing artificial intelligence (AI) Virtual and augmented reality

Transform 106
article thumbnail

Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

In 2023, marketing and the marketing profession will be transformed. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The ChatGPT struggle.

Transform 141
article thumbnail

The Power of Influence: Transforming Lives Through Leadership

Digital Marketer

The post The Power of Influence: Transforming Lives Through Leadership appeared first on DigitalMarketer. Leadership, Vision, Purpose, and the Impact they have on both ourselves and others.

article thumbnail

Good morning: Demand for transformation

Martech

An important theme I’m picking up on is the sense that, as far as transformation is concerned, we’re all kind of in the same boat together. Or, I should clarify: many of the needs and demands for transformation apply across the board. B2B Marketing B2C Marketing Digital Transformation

article thumbnail

The digital transformation of a traditional business publisher

Martech

Transforming such a well-established company into a savvy digital operation was not an easy task. Before the transformation project started, Wolters Kluwer had thousands of websites. The post The digital transformation of a traditional business publisher appeared first on MarTech.

Transform 115
article thumbnail

Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Nurture human connection as an essential aspect of your digital transformation.

Transform 174
article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

article thumbnail

High Modernism and Successful Digital Transformation

Six & Flow

digital transformationRecently, in an act of mental self-flagellation, I picked up a book about High modernism in state design…??.

article thumbnail

Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs.

article thumbnail

5 AI Tools to Transform Your Podcast Production & Marketing Process

Digital Marketer

It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. The post 5 AI Tools to Transform Your Podcast Production & Marketing Process appeared first on DigitalMarketer.

article thumbnail

Transforming your organization to activate customer data

Martech

They haven’t transformed. The post Transforming your organization to activate customer data appeared first on MarTech. Transformation

Transform 110
article thumbnail

Webinar: Transform your content operations with DAM

Martech

Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech. When it comes to promoting and selling products, content is the beginning of everything.

article thumbnail

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

article thumbnail

Transformation is accelerating: Tuesday’s Daily Brief

Martech

MarTech Replacement Survey finds marketing transformation is accelerating. The post Transformation is accelerating: Tuesday’s Daily Brief appeared first on MarTech. Transformation

Transform 105
article thumbnail

How are digital agencies helping marketers transform in 2022?

Martech

Agencies often play a role by providing digital services and executing digital strategies for clients as part of their digital transformation. The post How are digital agencies helping marketers transform in 2022? Agency Services and Consulting Digital Transformation

Transform 119
article thumbnail

Top 10 Digital Transformation Trends For 2023

CMO Network

Every year I set out to predict what the biggest digital transformation and technology trends are going to be in the next year. This year, we look at another ten from multicloud to ESG to the next generation of vehicles. As 2023 approaches here are 10 trends to keep an eye on.

article thumbnail

How agile is transforming modern marketing

Martech

With so much digital transformation going on, we have to think about the customer journey.”. A transformed agile marketing ecosystem. But, convincing your whole team to transform their marketing operations can prove difficult.

Transform 131
article thumbnail

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Find out how to transform customer success teams into revenue-drivers by downloading the playbook today!

article thumbnail

4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. .

article thumbnail

4 SEO Tweaks to Transform Q4 Sales

Search Engine Land

The post 4 SEO Tweaks to Transform Q4 Sales appeared first on Search Engine Land. SEO drives 43% of all website traffic and helps brands reduce paid search costs.

article thumbnail

Rebrand Transforms & Unifies Rapidly Growing IT Company

yorCMO

The post Rebrand Transforms & Unifies Rapidly Growing IT Company appeared first on yorCMO. When rebranding becomes necessary for rapidly expanding businesses undergoing significant change, it makes sense to find someone with a fresh perspective and proven set of skills.

article thumbnail

When transformation becomes permanent change: Friday’s Daily Brief

Martech

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? Transformation

Transform 114
article thumbnail

MarTech Replacement Survey finds marketing transformation is accelerating

Martech

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before.

Transform 110
article thumbnail

Who Can De-Risk Your Transformation? The CMO.

CMO Network

The attributes required for successful transformation efforts are skills CMOs deploy regularly, and that can be readily applied to capture broader value across the organization.

article thumbnail

How CDPs transform donor experience for a nonprofit organization

Martech

Ramsay identified four digital marketing trends that World Vision wanted to take advantage of with their transformation, which included acquiring and implementing a CDP. Donor data at World Vision was very fragmented before they began their transformation.

article thumbnail

Why Digital Transformation Is Accelerating

Marketing Insider Group

If you thought you weren’t ready for digital transformation before, you may no longer have a choice. Previous research by McKinsey has shown that less than a third of companies are successful in digital transformation. In the last couple of months, the world has changed.

Transform 121
article thumbnail

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. We’ve already seen above how enterprises will be using composable infrastructures to transform. Dig deeper: No–code tools are transforming marketers into makers.

article thumbnail

Good morning: Digital transformation is about preparing for the future

Martech

Good morning, Marketers, and changing situations require more digital transformation. The post Good morning: Digital transformation is about preparing for the future appeared first on MarTech. Digital Transformation MarTech Conference

article thumbnail

Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech Replacement Survey finds marketing transformation is accelerating . The post Marketing transformation is accelerating: Wednesday’s Daily Brief appeared first on MarTech. Transformation

Transform 109
article thumbnail

CMOs in 2023: Challenges, Budgets, Digital Transformation amp;amp; Skills

Zumvu

Many different types of businesses have struggled over the past few years, and as a result, the marketing profession has had to adjust its goals, duties, and skill sets

article thumbnail

How A Startup Used ChatGPT To Raise $120 Million And Transform Customer Experience

CMO Network

SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

article thumbnail

Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Content Marketing Institute

They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.

Transform 142
article thumbnail

Only 11% of CMOs say they have achieved digital transformation goals

Martech

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing.

Transform 102
article thumbnail

Why Digital Transformation is crucial for marketing and sales alignment

Adobe Experience Cloud Blog

This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus – then the alignment will come more easily. Digital transformation means better customer insights.

Transform 174
article thumbnail

6 Best Data Orchestration Tools to Transform Your Business

Zumvu

We use data every day — in different forms — to make informed decisions. It could be through counting your steps on a fitness app or tracking the estimated delivery date of your package

article thumbnail

Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing

Adobe Experience Cloud Blog

And the digital transformation in marketing will be at the forefront of this evolution. It’s not too late to catch up with your competition, even if they’re already further along in their digital transformation. The post Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customer expectations are evolving every day.

Transform 133
article thumbnail

The MarTech Conference launches with keynote about transformation

Martech

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. “It’s

article thumbnail

How David’s Bridal Transformed To Serve Digital Customers

CMO Network

Today’s brides plan their weddings online by browsing Pinterest and social media before setting foot in a store. David’s Bridal created a digital experience to be with customers every step of the journey. CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership cmonetwork