Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

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yorCMO

MARCH 4, 2024

The post The Importance of Authenticity in Branding: One Firm’s Transformation appeared first on yorCMO. Branding is important for business owners, but many small and midsize businesses don't do it right. Learn how embracing authenticity can help.

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Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

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Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

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Martech

MARCH 20, 2024

The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Some additional soul-searching and subsequent changes across the organization may be required to ensure a new brand delivers true ROI. Dig deeper: Reimagining a brand website Get MarTech! In your inbox. Business email address Subscribe Processing.

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SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. Tightening budgets and resources aren’t doomsayers for marketing leaders; they’re an opportunity for transformation. The post 3 Prescriptives for transforming the B2B marketing operating model appeared first on SmartBrief.

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Adobe Experience Cloud Blog

AUGUST 6, 2020

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Nurture human connection as an essential aspect of your digital transformation. Now it is time to recognize that the digital era has fully begun. Ready or not.

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Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. The post How Citizens Bank transformed content to reach changing customer needs appeared first on MarTech. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9

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Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once.

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Martech

JANUARY 24, 2024

The post Transforming meetings with StreamAlive’s visual chat experience appeared first on MarTech. He also demonstrated the incorporation of a generative AI component, empowering StreamAlive to create natural language prompts and respond to prompts in chat. ” All screenshots from StreamAlive.

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Trade Press Services Newsletter

OCTOBER 4, 2023

The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. Want to talk with one of our experts about creating marketing messaging that resonates with your target audiences? Schedule a meeting with one of our experts.

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Martech

OCTOBER 24, 2023

The post Transforming email addresses into actionable insights appeared first on MarTech. So, whether you’re a budding startup or an established enterprise, the benefits of understanding your audience at a granular level cannot be emphasized enough.

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Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Before the transformation project started, Wolters Kluwer had thousands of websites. One part of the transformation has been to group products by interest area or topics rather than by divisions within the company. In your inbox.

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Search Engine Land

OCTOBER 24, 2023

This means you can take the insights and directly apply them int The post Transforming email addresses into actionable insights appeared first on Search Engine Land. Beyond just understanding, AtData also facilitates seamless integration with other marketing tools.

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Martech

DECEMBER 13, 2021

With so much digital transformation going on, we have to think about the customer journey.”. A transformed agile marketing ecosystem. But, convincing your whole team to transform their marketing operations can prove difficult. The post How agile is transforming modern marketing appeared first on MarTech.

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Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. The post How Citizens Bank transformed content to meet changing customer needs appeared first on MarTech. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9

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CopyBlogger

APRIL 6, 2023

Continue Reading The post 8 Transformative Edits to Strengthen Weaknesses in Your Writing appeared first on Copyblogger. It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have.

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Martech

OCTOBER 11, 2023

Authored by (For byline, not Simple Strat writer) Feature Image Description/Idea for Designer Feature Image Filename Featured image Alt Text CTAs to use in the article In the article, identify where publisher should place the small CTA (somewhere in the top third) by copy-pasting [small CTA] The post How to stay visible as AI transforms SEO appeared (..)

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Martech

MARCH 30, 2022

An important theme I’m picking up on is the sense that, as far as transformation is concerned, we’re all kind of in the same boat together. Or, I should clarify: many of the needs and demands for transformation apply across the board. But, of course, it’s up to individual organizations to step up and meet these demands to transform.

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Search Engine Land

JANUARY 4, 2024

The collaborative effort aims to transform the conventional 30-second ad spot by incorporating advanced digital technologies. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services.

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Social Media Examiner

AUGUST 25, 2023

In this article, we’ll explore how Web3 media company NFT Now is attempting to transform content delivery. Publishers are chasing social media traffic and […] The post Media and Web3: How Tokenized Media Will Transform Content appeared first on Social Media Examiner.

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yorCMO

AUGUST 8, 2023

If you’re not talking about making a digital transformation in your company yet, you’re already behind. The post Digital Transformation Roadmap: Expert Solutions for CEOs in Need appeared first on yorCMO. They’re looking for apps, checking your social media feed, and expecting to purchase online.

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Search Engine Land

AUGUST 17, 2023

Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. Predictive AI is Google’s bread and butter and has been transformative over the last five years. Gobert-Jones suggests this is where technology will be more transformative.

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Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

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Martech

AUGUST 31, 2021

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. If anything, it picked up speed. Download the report (no registration required).

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Martech

JANUARY 21, 2022

Agencies often play a role by providing digital services and executing digital strategies for clients as part of their digital transformation. The post How are digital agencies helping marketers transform in 2022? Services that digital agencies provide shift with the priorities of their clients. The change from 2020 to 2021 is telling.

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Martech

SEPTEMBER 1, 2021

MarTech Replacement Survey finds marketing transformation is accelerating . But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. Read more here.

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Martech

DECEMBER 6, 2023

The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

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Martech

SEPTEMBER 7, 2021

MarTech Replacement Survey finds marketing transformation is accelerating. For the most part, organizations were upgrading from one commercial solution to another — and the upgraded solutions were exactly the kinds of technologies you’d expect given how digital transformation picked up during the pandemic. Take Jarrod’s test.

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Martech

MAY 18, 2022

Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

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Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

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Hubspot Marketing

JUNE 14, 2022

If you answered "yes" to any of these questions, this person could be considered a transformational leader. Transformational leaders empower and motivate others to achieve extraordinary feats and, in the process, sharpen their own leadership skills. Why is transformational leadership effective? Promotes psychological safety.

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