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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

Search Engine Land

The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Read Microsoft's Transforming Search and Advertising with Generative AI announcement in full for more information. It creates new value with real purpose.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog. As AI continues to evolve, we can expect to see even more innovative marketing startups emerge that leverage artificial intelligence to help businesses improve their marketing efforts.

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How Allied Beverage is transforming customer experience


At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

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What is digital transformation?


Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! Save your seat today! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Media and Web3: How Tokenized Media Will Transform Content

Social Media Examiner

In this article, we’ll explore how Web3 media company NFT Now is attempting to transform content delivery. Publishers are chasing social media traffic and […] The post Media and Web3: How Tokenized Media Will Transform Content appeared first on Social Media Examiner.

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Digital Transformation Roadmap: Expert Solutions for CEOs in Need


If you’re not talking about making a digital transformation in your company yet, you’re already behind. The post Digital Transformation Roadmap: Expert Solutions for CEOs in Need appeared first on yorCMO. They’re looking for apps, checking your social media feed, and expecting to purchase online.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy.