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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. The post How TikTok is transforming brand advertising appeared first on MarTech. Processing.

Transform 127
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Heres what to do. Email: Business email address Sign me up!

Transform 127
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Digital transformation begins when tradition meets innovation

Martech

Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. (Think of it as being multilingual rather than changing personalities.)

Transform 114
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Here are several steps to guide this transformation. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. CMOs need to adopt a leadership mindset that aligns with the financial and strategic goals of the company. Email: Business email address Sign me up!

Transform 134
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How to Create a Community Your Members Can't Get Enough Of

Are you ready to transform your association into a thriving, 365-day community? Here’s Your Blueprint for Year-Round Member Engagement. Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement.

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GenAI must win consumer trust if it is going to transform search marketing

Martech

The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. Email: Business email address Sign me up! Processing.

Transform 140
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How to Build Buyer Persona Profiles and Personalize Marketing Messages

Aspiration Marketing

Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)

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Unlock the Secrets to Building Community

GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.