Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Video Marketing 62

Video Marketing Pharmaceutical Retail Advertising 62

Hubspot Marketing

JUNE 28, 2022

To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world of video marketing should you focus your efforts first? Let’s dive in.

Video Marketing 131

Video Marketing Marketing Marketers Promotion 131

Kuno Creative

AUGUST 15, 2024

With all that, SEO video marketing may not be on your radar at all. Optimize headers, meta descriptions, image alt text and title tags. Strategically link to other pages on your site. Write unique, useful content that establishes you as a trusted authority. But it should be!

Video Marketing 59

Video Marketing SEO Marketing Marketers 59

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

JUNE 22, 2022

Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post.

Video Marketing 142

Video Marketing Marketing Marketers Promotion 142

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Benefits of Video Marketing 6.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 132

Video Marketing Branding User-Generated Marketing 132

Kuno Creative

DECEMBER 22, 2022

B2B video marketing is now more critical than ever. Yes, customers are number one, but B2B video marketing can do things like strengthen your brand and help your company’s website climb to the top of Google’s search engine rankings. It’s a tactic that you can’t ignore.

Video Marketing 115

Video Marketing Branding Marketing Marketers 115

Kuno Creative

APRIL 5, 2024

It’s one thing to produce video for video’s sake: something put out into the ether and whatever happens, happens. After all, video marketing is just content marketing, and good content marketing comes from good content philosophy and practices.

Video Marketing 105

Video Marketing Marketing Strategy Marketing Marketers 105

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing 111

Video Marketing User-Generated Marketing Marketers 111

SMA Marketing

OCTOBER 24, 2024

With over 238 million YouTube users in the United States alone, this video platform has become an accessible tool for people to find the answers to their most pressing questions on virtually any subject. For attorneys, video marketing is a valuable opportunity to show your potential clients how deeply you care about them and any.

Video Marketing 52

Video Marketing Marketing Marketers Content Marketing 52

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. Diversity doesn't stop at race.

Video Marketing 126

Video Marketing Marketing Marketers Advertisers 126

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Search Engine Journal

JANUARY 23, 2023

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Video Marketing 126

Video Marketing Entertainment Education Marketing 126

Search Engine Journal

MAY 16, 2022

Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal.

Video Marketing 121

Video Marketing Marketing Marketers 121

Kuno Creative

SEPTEMBER 30, 2022

Video marketing is a downright necessity these days. If you’re not trying to develop your brand with video, you could be falling behind the competition. It’s just too important to ignore.

Video Marketing 115

Video Marketing Marketing Marketers Branding 115

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

JULY 25, 2024

Differentiation will rely heavily on the unique 10-20% of creative input, putting increased pressure on marketers to continually produce new and distinctive ideas. Experiment. Experiment. Experiment.

Transform 131

Transform Logistics CMO Marketing 131

Social Media Examiner

DECEMBER 12, 2024

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we'll explore how to attract your ideal audience with LinkedIn video.

Transform 120

Transform Social Media Marketing Video Marketing Marketing Strategy 120

Martech

DECEMBER 9, 2024

By focusing on engaging product videos, leveraging user-generated content, and running holiday-themed campaigns, we can create a strong video marketing strategy. These efforts will enhance customer engagement, build trust, and drive sales during the holiday season. Now its your turn to give MarTechBot a try.

User-Generated 111

User-Generated Retail Video Marketing Management 111

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 82

Social Media Marketing User-Generated Influencer Marketing Customer Journey 82

Hubspot Marketing

SEPTEMBER 9, 2024

Plus, video is known to be more memorable and engaging than static text alone. All that said, invest in video marketing — whether it’s a television ad, Instagram Reel, YouTube Channel, or a host of other options. Find the platform your audience is hanging out on and meet them there with video.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. Note: Monthly traffic estimates are from Semrush’s Domain Overview tool.

SEO 99

SEO Finance User-Generated Food 99

Martech

OCTOBER 24, 2024

AI video creation. Automated video production tools enable businesses to scale video marketing without large teams. These tools manage customer data storage and organization, supporting personalized marketing efforts. AI data infrastructure. AI assistants.

Copywriting 126

Copywriting Transform PR User-Generated 126

Marketing Insider Group

AUGUST 27, 2024

Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Jeff Bullas

NOVEMBER 13, 2022

Video content can be repurposed on all owned, paid, and third-party distribution channels including the Metaverse. Animated Explainer Videos are doing wonders when it comes to video marketing in the real world, and by choosing the right animation style you can repurpose them in the metaverse as well.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. Video generator creates custom video content in minutes using a single product image. By the numbers. How it works.

Shoppers 85

Shoppers Advertisers Advertising Video Marketing 85

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. "

Brand Management 97

Brand Management Video Marketing Product Management 97

Duct Tape Marketing

JULY 27, 2024

Reelcraft : Reelcraft focuses on video marketing. It helps you create, manage, and distribute video content effectively, making it easier to engage your audience with compelling visuals. It provides AI solutions that help with tasks like customer service and data analysis, so you can work smarter without breaking the bank.

Video Marketing 86

Video Marketing Management Place Customer 86

Martech

APRIL 10, 2025

Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, and, well the list goes on. Tubebuddy is a relatively popular video marketing tool many people still forget to use.

Content Marketing 110

Content Marketing User-Generated CRM Social Media Marketing 110

Hubspot Marketing

SEPTEMBER 24, 2024

This is sound advice for any kind of marketing, not just video marketing. But Carl’s not letting the rest of you walk away empty-handed. Here are some takeaways for everyone: 1. Consider behavior patterns when sharing with a potential audience. Are they in the right place to share a social media post? Download a PDF?

Shipping 140

Shipping Promotion Place Video Marketing 140

Buffer Marketing

FEBRUARY 18, 2025

VidSummit Best for : Video creators, marketers, and entrepreneurs VidSummit focuses on the business of content creation, with an emphasis on monetization, video marketing, and audience growth. It’s a creator-first event, offering direct access to expert insights on building successful video content careers.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Vertical Response

AUGUST 19, 2024

The Power of Video Marketing A great video can develop strong connections with potential customers, increase website traffic, boost engagement, and improve conversions. In 2021, 92% of internet users engaged with video content, underscoring its importance.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Martech

DECEMBER 18, 2024

However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform 103

Transform CRM Analytics eCommerce 103