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What are Long-tail Keywords, and How Do I Use Them in SEO?

Aspiration Marketing

Search engine optimization (SEO) is the cornerstone of online visibility. However, understanding the significance of keywords, particularly long-tail keywords, is crucial to practicing SEO effectively.

SEO 192
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How to Learn SEO with HubSpot Academy

Aspiration Marketing

SEO isn't an option in modern marketing–it's a necessity. So, whether you're a seasoned marketer or just starting your journey, mastering SEO is essential. Fortunately, HubSpot Academy offers an invaluable platform for learning and honing your SEO skills.

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Subdomain vs Subdirectory - What is Better for SEO?

Aspiration Marketing

Choosing between subdomains or subdirectories (subfolders) and what is better for SEO can significantly impact your website's structure and visibility. Should you use a subdirectory for your blog content that's different from your main site? Can it be on another subdomain, or should it be? What's the use of a subdomain, anyway?

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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? A quick Google search for “SEO strategy” provides no shortage of articles. Step 1 is SEO research. Clarify your SEO goals and KPIs.

SEO 116
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How We Use HubSpot Marketing Hub for SEO

Aspiration Marketing

In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. With its versatile toolkit and automation capabilities, HubSpot makes mastering SEO and the associated content creation more effortless than ever.

SEO 259
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What are Outbound Links, and How Do They Help SEO?

Aspiration Marketing

SEO can be a confusing landscape, especially regarding outbound links. Are outbound links friends or foes in this SEO game? We're here to show how outbound links work, why they matter, and how to leverage them strategically to boost your SEO efforts. So, what's the truth?

SEO 171
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The Top 6 SEO Metrics Clients Really Want To See (Must Read for SEO Marketers!)

Jeff Bullas

SEO is one of the most popular branches of online marketing today. And there’s a good reason for that – SEO continues to produce great results and the ROI is incredible, especially compared to paid media. But with the growth of SEO, many businesses became interested in using SEO to grow their companies.

SEO 297