article thumbnail

How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service.

article thumbnail

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. Marketing Strategy

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding Your Target Audience

SMA Marketing

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. By understanding the role and types of target audiences, you can execute audience marketing successfully.

article thumbnail

How to Turn a Side-Hustle Into a Real and Viable Business

Digital Marketer

We’ll cover where it’s safe to cut corners, where it isn’t, and how to market your new business without a massive budget. Step 3: Identify Your Target Market. You can use their individual profiles to create multiple target audiences.

article thumbnail

Choose a Bespoke CRM system to benefit your business

OnPassive Marketing

By collecting detailed information about each member of staff, it will be possible to understand any gaps in their skills and knowledge and provide them with targeted training to develop these critical skills. Optimizing your marketing strategy with bespoke CRM s ystem.

CRM 70
article thumbnail

How to Clean Up Your Data Wasteland

Duct Tape Marketing

How to Clean Up Your Data Wasteland written by Guest Post read more at Duct Tape Marketing. The same is true when it comes to gathering data about our digital marketing campaigns. So how can you best collect and manage your data to inform your marketing efforts? Your top priority should be to ensure all your marketing tools are working together seamlessly. Chris Lucas is the Vice President of marketing for Formstack.

article thumbnail

8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! How can marketers make their content stand out in such a crowded mobile marketplace? Here are eight ways marketers can amplify content on mobile: 1. With targeted advertising you will be able to measure exact analytics.

article thumbnail

Know Your User: How to Define Target Audience For Your App

Duct Tape Marketing

Know Your User: How to Define Target Audience For Your App written by Guest Post read more at Duct Tape Marketing. This is a pain point for those who develop and market mobile apps. If you take time to define your target audience first, you will save a lot of time and money during app development and promotion stages. By figuring out a target audience for an app, you can: plan functionality and design around their needs and preferences.

PR 52
article thumbnail

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy! . 5 Steps To Find, Cultivate and Market To New Customers. photo credit: Red X via WikiMedia Commons.

Energy 63
article thumbnail

How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope. Mobile marketing’ Image Credit: Osman Kalkavan. In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users. Mobile marketing at events.

article thumbnail

How to Track Your Social Media Efforts

Duct Tape Marketing

How to Track Your Social Media Efforts written by Guest Post read more at Duct Tape Marketing. Analytics Facebook Marketing messages Marketing Strategy Small Business Small Business Marketing Social Marketing Social Media Social Networking Target Market Tools I Use Tess Pajaronphoto credit: pixabay.

article thumbnail

5 Online Assets That Are Worth Your Time

Duct Tape Marketing

5 Online Assets That Are Worth Your Time written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’re likely already doing most of these things to market your own products and services. For example, Our landing page for the Founders Club targets an elite group of Kansas City businesses who benefit from choosing HipHire early. We tested a lot, and as we’ve fine-tuned this niche marketing, we’ve seen greater conversions.

Energy 66
article thumbnail

Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy

Duct Tape Marketing

Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy written by Guest Post read more at Duct Tape Marketing. Use Re-marketing Ads & Target Specific Visitors. Re-marketing ads are ads that display to people who have previously visited your website, or leads from whom you collected an email address. Facebook Ads is another great channel for re-marketing. Upload a List of Emails in Facebook for Targeting.

CRM 66
article thumbnail

5 KPIs that All Local Businesses Should Track On Your KPI Dashboard – And 5 They Shouldn’t

Duct Tape Marketing

5 KPIs that All Local Businesses Should Track On Your KPI Dashboard – And 5 They Shouldn’t written by Guest Post read more at Duct Tape Marketing. Once you know where your best visitors are coming from, you can hone your marketing efforts accordingly. Track your ROI on marketing campaigns makes sense. It’s not easy to track, but if you can do it, you can make better-informed marketing decisions.

article thumbnail

Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. How has marketing changed thanks to social media? Since so many people are influenced by consumer reviews, customer service is a new form of marketing. Word of mouth/peer-to-peer marketing isn’t just happening via review platforms. Peer-to-peer marketing doesn’t exclude business-to-consumer social marketing—it runs alongside it.

article thumbnail

How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. That’s why most marketers refer to it as split testing orA/B testing. Long-tail keywords are a powerful tool in targeting your PPC ads. Use geotargeting, dayparting, and device targeting to pick and choose where your PPC ads appear and to whom. Bonus tip: Test these targeting tools, too!

article thumbnail

From Confused to Expert Tracker: How to Use Metrics to Grow Your Business

Duct Tape Marketing

From Confused to Expert Tracker: How to Use Metrics to Grow Your Business written by Guest Post read more at Duct Tape Marketing. Analytics Blogging Facebook Internet Marketing Lead Generation Marketing Plans Target Market Web site traffic Writing Jessica Nazaraliphoto credit: Calculating Financial Figures Video via photopin (license). New coaches and entrepreneurs are often freaked out by tracking and metrics, but it’s the best way to grow quickly.

article thumbnail

How to Use Marketing Automation Correctly

Duct Tape Marketing

How to Use Marketing Automation Correctly written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing automation can’t be described as a new concept anymore. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to capitalize on this software: best practices. Here are a few: Common Uses for Marketing Automation Include: 1.

article thumbnail

Questions to Ask Yourself Before Defining Your Marketing Strategy

Duct Tape Marketing

Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! This is where your marketing strategy comes in. What is a marketing strategy? A marketing strategy combines all of an organization’s marketing goals into one comprehensive plan.

article thumbnail

Five Selling Mistakes that Cost You Marketing Dollars

Duct Tape Marketing

Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague – Enjoy! Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach. You don’t tightly target your prospects.

article thumbnail

Marketing Techniques Every Small Business Should Use

Duct Tape Marketing

Marketing Techniques Every Small Business Should Use written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kristin Hovde – Enjoy! Having the best, most innovative product on the market is not enough to drive traffic to your office or store. Know Your Target Market. Be Consistent in Your Marketing Campaigns.

Energy 31
article thumbnail

Ego Metrics: What Measurements Matter?

Duct Tape Marketing

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Crestodina – Enjoy! Modern marketing has given us lots of new yardsticks, both for measuring results and for comparing. For some marketers, improving this score is the main reason for interacting with certain people. There are marketing metrics that are truly important.

article thumbnail

The Positive Secret to Outbound Marketing Success

Duct Tape Marketing

The Positive Secret to Outbound Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jonathan Curran – Enjoy! . Contrary to what many internet marketers have been telling the world, outbound marketing is not dead. Some marketing managers tend to focus more on pain points while drafting TV/radio advertisement scripts.

article thumbnail

9 Things You Probably Don’t Know About Text Message Marketing

Duct Tape Marketing

9 Things You Probably Don’t Know About Text Message Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Justin Mastrangelo – Enjoy! When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up.

article thumbnail

5 Ways to Jumpstart your Marketing Strategy in 2016

Duct Tape Marketing

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. So here are five tips that will help you create an effective marketing strategy for your business. Identify your ideal target customers. The target base for that business is not every single person who needs a dentist.

article thumbnail

The Components of a Good Marketing Strategy

Duct Tape Marketing

The Components of a Good Marketing Strategy written by Guest Post read more at Duct Tape Marketing. There is hardly a small business owner who is not obsessed with this term: marketing strategy. It’s strange how everyone cares about discovering the perfect marketing techniques for their business, but we don’t bother realizing what marketing strategy really means. . Target Audience. Who are you trying to reach through your marketing efforts?

article thumbnail

5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them. As clichéd as it has become, millennials are hard-wired to their smartphones, so make sure your marketing strategy complements this behavior.

article thumbnail

The Secret to Discovering the Top Converting Marketing Channels for Your Business

Duct Tape Marketing

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. Planning your marketing spend for the next 12 months is no mean feat. Facebook seems to have had a lot of press recently so maybe you should commit some marketing budget there. Target audience. If she were my target customer, I might consider inserting a printed leaflet in a newspaper or running an advert on TV.

Food 41
article thumbnail

How social identity impacts consumer behavior

Quikly

Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity. How well do you truly know your customers?

article thumbnail

9 Best TikTok Bots – Go Viral Quickly (Fast & Real)

Jeff Bullas

Once you have set it up, a team of experts will manage their specialist TikTok bots to grow your account for you, all you have to do is know your target market and pass this information onto your dedicated account manager and they’ll do the rest.

article thumbnail

Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Determine Your Marketing Objectives. Free Marketing Guide.

article thumbnail

13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

If you want to grow anything Tiktok, this is the best tool available on the market to help with your Tiktok growth. TokUpgrade The best TikTok growth service currently available on the market is without doubt TokUpgrade. produced the first TikTok growth service available on the market.

Price 323
article thumbnail

Using A Facebook Page vs Profile For Marketing Your Business via @sejournal, @brentcsutoras

Search Engine Journal

Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your Business appeared first on Search Engine Journal.

article thumbnail

How to Use Big Data and Hyper-Personalization in Niche Marketing

Zumvu

Many people may think that niche marketing is easy because the target market is so well defined that there is little to no guesswork involved

article thumbnail

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Marketing is one of the largest expenses for many small businesses. However, not all marketing is created equal and a lot of it can simply take your money without any appreciable benefit. Simply add up how much you spend on marketing in a month and divide it by the number of new customers you acquire.

article thumbnail

Kuno Creative Offers Full-Service Digital Marketing

Kuno Creative

At the risk of understating the obvious, digital marketing changes quickly. Just a few years ago, you could put the majority of your budget toward content marketing and see record-breaking results. Content Marketing Inbound Marketing HubSpot Brand Strategy Digital Marketing

article thumbnail

6 Ways to Research Your Target Audience on Instagram

Social Media Examiner

Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience? In this article, you’ll discover six ways to research and analyze your target audience on Instagram.

article thumbnail

Top 5 Tips for Successful Copywriting in 2022

Jeff Bullas

Copywriting is simply the creation of textual content that meets the needs of a target market. Copywriting entails the creation of clear and concise copies that talk about the requirements of a client or target market while drawing readers’ attention.

article thumbnail

Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Determine Your Marketing Objectives. Free Marketing Guide.

article thumbnail

Why Aren’t My Products Selling On Amazon? via @sejournal, @AMZRobynJohnson

Search Engine Journal

Don't fret when your Amazon listings are ignored by your target market. Discover the potential causes and how to remedy them. The post Why Aren’t My Products Selling On Amazon? appeared first on Search Engine Journal. Ecommerce SEO

article thumbnail

HBCUs: Right On Target

CMO Network

These campaigns focus on an oft overlooked target market. A large number of brands have announced campaigns in collaboration with historically black colleges and universities (HBCUs). While the sincerity of these campaigns is debatable, their value-proposition is not.

article thumbnail

The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. The app has shifted from being used by people in their personal capacity to commercial applications, where Instagram marketing has proven to be a roaring success.

article thumbnail

The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. They are at the premium end of the market, but for good reason.

Price 338