Marketing Related Topics 
Aspiration Marketing
JULY 16, 2025
To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations.
Neil Patel
JUNE 25, 2025
Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business. Key Takeaways: Relationship marketing goes beyond transactions, prioritizing long-lasting customer connections. What Is Relationship Marketing?
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Aspiration Marketing
JULY 17, 2025
To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions. But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action?
Aspiration Marketing
JUNE 19, 2025
In B2B marketing, email remains a powerhouse, but its effectiveness hinges on one critical factor: return on investment. Understanding your email marketing ROI isn't just about vanity metrics; it's about making informed decisions that directly impact your bottom line.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JUNE 24, 2025
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report. The post The State Of AI In Marketing: 6 Key Findings From Marketing Leaders appeared first on Search Engine Journal.
SmartBrief - Marketing
JULY 8, 2025
Investment in influencer marketing is expected to exceed $10 billion in the U.S. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. Marketers may currently overlook the power of LinkedIn influencer marketing, but they shouldn’t.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. These innovations are ultimately connecting sales and marketing teams in smarter ways, turning alignment into real revenue and impact beyond the first click.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
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