Search Engine Land

JANUARY 24, 2024

Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager. Meta is adding three new features to help brands manage and protect their copyrighted content at scale.

Branding 105

Branding Brand Management Management Search Marketers 105

Martech

JULY 8, 2024

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation and digital marketing. With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less.

Customer Journey 105

Customer Journey Customer Copywriting Analytics 105

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 117

Management Brand Management CRM Promotion 117

Search Engine Land

JULY 8, 2024

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation and digital marketing. With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less.

Customer Journey 90

Customer Journey Customer Copywriting Analytics 90

Buffer Marketing

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Brand Management 113

Brand Management Management Price Branding 113

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

JULY 17, 2024

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). If you’re a corporate executive, brand manager or SEO, then make the case for putting PR in charge.

Branding 85

Branding PR Food Gen Z 85

Duct Tape Marketing

MAY 13, 2023

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. Fractional CMOs offer a more comprehensive service, including strategic planning, brand management, data analysis, budget management, and team building or management.

CMO 79

CMO Key Performance Indicator Traditional Marketing Brand Management 79

Search Engine Land

JUNE 14, 2024

Producing diverse content formats From consulting for numerous brands, I’ve seen my clients all operate as media companies with diverse strategies. Running an agency and working with small businesses offers a unique view into how each brand manages its media, even within the same industry.

Branding 111

Branding B2C Education eCommerce 111

Martech

SEPTEMBER 7, 2021

And yet thinking of ourselves too much as brands can take away from what’s human and real. If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. This was six years before LinkedIn launched in 2003.

Branding 135

Branding Communications Brand Management Promotion 135

Fractional CMO

APRIL 2, 2024

The key p illars of Marketing Operations : Campaign Operations Project Management Process Management Tech stack Management Marketing intelligence Strategy Operations (StratOps ) Brand Management Content Management Data Management Customer Experience Management

Brand Management 40

Brand Management Marketing Marketers Management 40

Martech

JANUARY 22, 2024

Visit the personas page to get select one from the list: CMO Marketing manager Marketing operations manager Lead Generation Director/Manager Email marketing expert Business analyst / analytics expert Brand manager Product manager AI expert Senior exec (CEO/CFO/COO etc) Personal coach Image generation AI generated image: The word “CREATE” (..)

Transform 108

Transform CMO User-Generated Management 108

Search Engine Land

JUNE 24, 2024

Dig deeper: How the Google-Reddit partnership impacts brand management What does this mean for a brand’s online reputation? Generative AI talks about your brand Although the LLM can generate completely new texts, specific text passages are often reproduced almost literally.

User-Generated 99

User-Generated Management Brand Management Branding 99

Martech

JANUARY 5, 2024

AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors. AI will increasingly play a critical role in how we manage, modify and optimize digital assets.

Management 114

Management Transform User-Generated Brand Management 114

Martech

MARCH 29, 2022

Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor. How do you figure out what data is important and what is not? Get to know your customer better. Understand what’s important to them and you’ll know which metrics matter.

Customer 94

Customer CMO CRM Brand Management 94

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Also, a global brand strategy strengthens identity. Complex, isn’t it?

Brand Management 78

Brand Management Branding Management Logistics 78

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 134

Management Content Marketing SEO Marketing 134

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Martech

MARCH 14, 2022

It was caught by a team of researchers not a brand manager, agency or, most importantly, an ad verification guarantor. Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else. But the issue it brings up is much larger. This went on for nine months before being noticed.

Advertising 101

Advertising Advertisers Brand Management Place 101

Martech

FEBRUARY 14, 2024

“One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD.

Customer 117

Customer Customer Journey Communications Brand Management 117

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding 56

Branding Brand Management Management Customer 56

Search Engine Land

FEBRUARY 7, 2024

Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. If you are a smaller site, it’s best to write them yourself or take some time. Dig deeper: How to use ChatGPT to generate product descriptions at scale 4.

Product 134

Product SEO Copywriting eCommerce 134

Rock Content

JANUARY 26, 2021

Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management? What is branding? Branding is a way to manage the brand strategies of a specific company.

Management 72

Management Branding Transform Communications 72

Marketing Insider Group

MAY 30, 2019

Brand management and demand generation leverage one another […]. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. The post Do You Need to Work with a Lead Generation Company?

Brand Management 84

Brand Management Management Branding Marketing 84

Marketing Insider Group

JUNE 5, 2024

Corporate Websites and Authentic Interaction Back in 2010, Brand Consultant Simon Mainwaring wrote a blog claiming brands would no longer create their online presence on their corporate website but instead through social exchanges across the internet.

PR 64

PR Management Brand Management Branding 64

Rock Content

NOVEMBER 6, 2023

That is a time that most marketing professionals and brand managers can use in other ways. The difficulty often starts with finding topics to write about that appeal to your target audience. Ideas generation doesn’t exist in a vacuum. It takes research, SEO strategizing, and lots of time.

SEO 93

SEO Brand Management Branding Content Marketing 93

Search Engine Land

MARCH 20, 2024

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible. What is the position-less marketer?

Traditional Marketing 91

Traditional Marketing Marketing Marketers Copywriting 91

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal. Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting?

Product 90

Product Health eCommerce B2C 90

Buffer Marketing

MAY 29, 2023

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy.

Brand Management 121

Brand Management Branding Management Product 121

Martech

MARCH 20, 2024

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible. What is the position-less marketer?

Marketing 77

Marketing Marketers Traditional Marketing Copywriting 77

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy.

Place 95

Place Whitepaper Finance eBook 95

Rock Content

JUNE 5, 2023

It must clearly, coherently and efficiently define the hierarchical relationships and interaction between brands and sub-brands belonging to a company. Why have brand architecture? We hope that this article has helped you to better understand a subject that is so important for the Branding and brand management area.

Branding 52

Branding Manufacturing Brand Management Management 52

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Then, they connect to it emotionally.

Food 131

Food Advertising Advertisers Retail 131

Martech

DECEMBER 21, 2022

Good marketing management helps your brand initiatives and marketing campaigns stay on course. Brand management : You maintain and improve your brand’s reputation by building brand equity, awareness and trust. Product management : This aims to develop or bring a new product to the market.

Management 101

Management Key Performance Indicator Marketing Marketers 101

Hubspot Marketing

JUNE 28, 2023

Brand Management Brand management skills can demonstrate your ability to develop and manage an identity that differentiates your company from others. Brand identity is how companies set themselves apart from competitors, so they must continue to deliver on-brand messages to their customer base.

CRM 79

CRM Digital Marketing Management User-Generated 79

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Branding 135

Branding Customer Key Performance Indicator Fashion 135