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Building Your Inbound Marketing Strategy

The LeadG2 Blog

Inbound marketing establishes credibility, earns trust, and forms lasting customer relationships. The goal of this article is to give you actionable measures and additional resources for creating an inbound marketing strategy that nurtures your brand while promoting sales.

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The Power of Webinars: 5 Benefits for Your Marketing Strategy

Aspiration Marketing

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm.

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7 Essential Recruitment Marketing Strategies for Recruiters

Aspiration Marketing

That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Elevating Your eCard Marketing Strategy: 5 Insightful Tips

Marketing Insider Group

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards may be your solution! Decide What Types of eCards to Create.

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Creating Killer Content: Elevate Your Content Marketing Strategy

Aspiration Marketing

In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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ABCs of Data Normalization for B2B Marketers

Well, marketers rely on this grouping to reach their goals. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy. Happier customers. Higher revenue.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.