Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

Manufacturing 98

Manufacturing CMO Marketing Marketers 98

The CMO Survey

MAY 6, 2025

The post Marketing Budgets, as a Percentage of Revenue, are Recovering, CMO Survey Says appeared first on The CMO Survey.

CMO 180

CMO Marketing Marketers 180

SmartBrief - Marketing

MARCH 24, 2025

The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. Opinions expressed by SmartBrief contributors are their own. If you liked this article, sign up for SmartBriefs free email newsletter on Marketing Innovation.

CMO 77

CMO Transform Communications Price 77

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Collaboration is really about hearing everyone’s voice. If you know an impactful marketing leader who would be a good candidate for the #CMOSpotlight series, nominate them here.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 107

CMO Real Estate CRM Price 107

Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. When Joshua Sims was at Bojangles, he shared a personal story with the new CMO, Tom Bolan, about a dish called the "bird dog," which is a chicken tender in a hot dog buna creation he learned about from his father.

Food 59

Food CMO Transform Thought Leadership 59

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. For the 17th consecutive year, Apple Inc.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Tiecas

MAY 19, 2025

In this Q&A post, well explore what a Fractional CMO for manufacturers does, how the role differs from traditional marketing management, and what realistic business outcomes to expect. This isnt just […]

Manufacturing 52

Manufacturing CMO Traditional Marketing Management 52

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. One CMO reduced her martech spend by 40% and saw lead quality improve. Marketing budgets are down 15% year-over-year. They’ve stopped playing defense.

Transform 126

Transform CMO Marketing Marketers 126

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 109

CMO Communications Digital Marketing Marketing 109

Duct Tape Marketing

MAY 16, 2025

Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive. “A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” This guide compares training options and helps you choose the right path.

CMO 45

CMO Price Marketing Strategy Customer 45

Martech

AUGUST 26, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a CMO for a B2B technology company in a D+ phase for continued growth including renewals.

CMO 117

CMO Marketing Automation Platform Key Performance Indicator Analytics 117

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 120

Management CMO Content Marketing Analytics 120

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Martech

OCTOBER 10, 2024

Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report. As a result, many companies invested less in technology than they had in previous years. and Australia about their spending priorities.

CMO 129

CMO Marketing Automation Platform Marketing Marketers 129

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more.

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Martech

OCTOBER 8, 2024

Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t. One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Martech

SEPTEMBER 30, 2024

It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company. Your content quality will go up — if you do it right.

Transform 139

Transform CMO Marketing Marketers 139

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 95

CMO Transform Analytics Communications 95

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

CMO 127

CMO Advertisers Advertising Branding 127

Martech

OCTOBER 18, 2024

In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast.

PR 125

PR CMO Marketing Marketers 125

The CMO Survey

MAY 20, 2025

The post The Top Challenges Facing Senior Marketers in 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 108

Management CMO Key Performance Indicator Marketing 108

MarketingOps

APRIL 24, 2025

Marketing Operations: Strategic Partner to the CMO Effective marketing operations drive business value, claimed Kao, painting a picture of how team efficiency and strategic partnership with the CMO can earn a coveted seat at the leadership table.

Transform 130

Transform Management CMO New Technology 130

Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 115

Customer Acquisition Customer CMO Key Performance Indicator 115

Martech

MAY 8, 2025

“We built a perfect integration solution for a world that no longer exists,” the CMO told me. A business where a battle-tested CMO I know deliberately built a “loose coupling” between systems, sacrificing some efficiency for the ability to reconfigure quickly. It happens all the time. Their only agenda?

Transform 101

Transform CMO Retail Customer Journey 101

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 112

Management CMO Marketing Automation Platform Marketing 112

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Is there accessible data governance for marketers and stakeholders?

CMO 121

CMO CRM Communications Marketing Strategy 121

Martech

AUGUST 12, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Context) You are CMO for a large consumer brand.

Customer 115

Customer B2C CMO Customer Journey 115

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers.

New Technology 289

New Technology CMO B2C Marketing 289

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 105

CMO Gen Z Thought Leadership Entertainment 105

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. But with 80% of U.S.

Retail 122

Retail CMO Customer Journey Shoppers 122

The CMO Survey

APRIL 15, 2025

The post CMO Survey: Marketing Spend Optimization Now Critical appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

The CMO Survey

DECEMBER 12, 2024

The post Martech Budgets on the Rise: CMO Survey appeared first on The CMO Survey.

CMO 100

CMO 100

The CMO Survey

APRIL 30, 2025

The post Rethinking Marketing Leadership: Why Every High-Growth CMO Needs A Chief Of Staff appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Here are all the top consumer trends rated by marketers and where they landed in the rankings: Image: Mediaocean’s “2024 H2 Market Report.”

Market Research 129

Market Research Shoppers CMO Retail 129