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CMO Spotlight | John Ross - PosiGen

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

Direct-to-Consumer Marketing Intensifies: Marketing leaders report a large decline in the use of channel partners over the last decade, which is consistent with a finding from the Spring 2023 CMO Survey that 24% of companies added a direct-to-customer (D2C) channel over the last year.

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Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey

The CMO Survey

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. The post Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey appeared first on The CMO Survey. Austin Finch Sr. Here is the link to the public on-demand page: [link].

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CMO Spotlight | Kristy LoRusso - Kaiser Permanente

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. LoRusso also mentioned how the book "How Will You Measure Your Life" by Clayton Christensen continues to impact her to this day. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Webinar: Marketing Spending Priorities and Performance Benchmarks from The CMO Survey

The CMO Survey

This webinar will discuss findings from the 28 th edition of The CMO Survey with a focus on marketing spending and metrics. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. When: May 3, 2022 12:30 PM Eastern Time (US and Canada). Register in advance for this webinar: [link].

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CMO Spotlight | Joe De Sena - Spartan

Set Up

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Joe De Sena , the founder and CEO of Spartan , to discuss the importance of sticking to your values, getting out of your comfort zone, and more.

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The 2023 Forbes CMO Hall Of Fame

CMO Network

The 2023 Forbes CMO Hall of Fame recognizes those chief marketing officers whose influence stands the test of time.

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