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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

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CMO Spotlight | Ben Boyd - Chobani

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more.

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

Direct-to-Consumer Marketing Intensifies: Marketing leaders report a large decline in the use of channel partners over the last decade, which is consistent with a finding from the Spring 2023 CMO Survey that 24% of companies added a direct-to-customer (D2C) channel over the last year.

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The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges

The CMO Survey

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

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Maximizing Martech’s Impact: Insights From The CMO Survey

The CMO Survey

The post Maximizing Martech’s Impact: Insights From The CMO Survey appeared first on The CMO Survey.

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CMO Spotlight | Matt Preschern - NTT

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share? WATCH THE FULL INTERVIEW TO THE RIGHT.

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Why Manufacturers Should Consider a Fractional CMO: Maximizing Marketing Expertise Without the Full-Time Cost

Tiecas

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.