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Maximizing Martech’s Impact: Insights From The CMO Survey

The CMO Survey

The post Maximizing Martech’s Impact: Insights From The CMO Survey appeared first on The CMO Survey.

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

Direct-to-Consumer Marketing Intensifies: Marketing leaders report a large decline in the use of channel partners over the last decade, which is consistent with a finding from the Spring 2023 CMO Survey that 24% of companies added a direct-to-customer (D2C) channel over the last year.

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CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction

The CMO Survey

The post CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction appeared first on The CMO Survey.

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CMO Spotlight | Matt Preschern - NTT

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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share? WATCH THE FULL INTERVIEW TO THE RIGHT.

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Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch

Duct Tape Marketing

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).

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CMO Survey Finds Gen AI Already has had a Profound Impact on Marketing

The CMO Survey

The post CMO Survey Finds Gen AI Already has had a Profound Impact on Marketing appeared first on The CMO Survey.

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CMO Spotlight | Alec Hanson - loanDepot

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! “ You have to be a student of your own experience in real time, and then you can learn from that and adapt. ”

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