Aspiration Marketing

JANUARY 4, 2023

We'll explore some approaches for managing your marketing during a recession, including how to cut costs, focus on customer retention, and adapt to changing market conditions. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate.

Succession Management 228

Succession Management Management Marketing Marketers 228

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 118

Management Communications Marketing Marketers 118

Search Engine Land

FEBRUARY 23, 2024

Without effective project management, this constant influx of work can quickly become overwhelming. There is a significant difference between removing dead weight and smart redirections and link management. After each meeting, promptly log all action items in a project management tool.

Management 117

Management SEO Transform Communications 117

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Community management is also an umbrella term; there are many forms that live beneath it.

Management 145

Management User-Generated Analytics Branding 145

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. For example, how many search engines will you manage for paid or organic search?

Management 64

Management CRM Communications Advertising 64

Search Engine Land

JANUARY 31, 2024

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. What is Google Ad Manager? Why we care.

Management 105

Management Search Marketers Marketing Marketers 105

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. The governance council manages a full range of responsibilities related to DAM processes. Get MarTech! In your inbox. Business email address Subscribe Processing.

Management 103

Management Content Marketing Marketing Marketers 103

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Follow this five-step process when integrating AI into your content management workflow: 1.

Management 120

Management User-Generated Analytics SEO 120

Six & Flow

APRIL 18, 2024

It helps you create and manage engaging, personalised content that really clicks with your audience, from the first click to the final conversion. What is Content Hub? Content Hub is an efficient AI-powered tool designed to make life easier for content marketers.

Management 52

Management Content Marketing Marketing Marketers 52

Martech

JANUARY 5, 2024

“ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors. Get MarTech!

Management 107

Management Transform User-Generated Brand Management 107

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. Ensure that these metrics are directly tied back to any initial objectives set, providing a complete feedback loop in your project management. The post SEO, generative AI and LLMs: Managing client expectations appeared first on Search Engine Land.

Management 138

Management SEO Key Performance Indicator User-Generated 138

Vertical Response

APRIL 19, 2024

Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools.

Management 52

Management Product Health Transform 52

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s And this is really powerful because you can start to show your users what systems are going to be sunset by your new DAM system.”

Management 110

Management Communications Analytics Content Marketing 110

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

Management 125

Management Key Performance Indicator CRM Communications 125

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Management 95

Management SEO Product User-Generated 95

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Management 106

Management Transform User-Generated Analytics 106

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

Management 82

Management Advertising Advertisers Digital Marketing 82

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Campaign management software helps keep stakeholders organized. Campaign management software helps keep stakeholders organized. Modern marketing campaigns often have many moving parts.

Management 102

Management User-Generated Analytics Personalized Marketing 102

Hubspot Marketing

FEBRUARY 2, 2023

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.

Management 126

Management Communications Finance Product 126

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Management 106

Management Law Analytics Marketing Strategy 106

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 140

Management Transform CRM SEO 140

Hubspot Marketing

NOVEMBER 9, 2022

And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here's what you need to know: Program Manager vs. Project Manager.

Management 96

Management Education Communications Product 96

Martech

OCTOBER 4, 2023

A Google spokesperson told Ad Age : “Like a number of social apps and websites, X has signed up to monetize its home feed with Google Ad Manager.” The post X (Twitter) partners with Google Ad Manager appeared first on MarTech. What has Google said? ” Will Google help X mark the right revenue spot? .”

Management 119

Management User-Generated Advertising Advertisers 119

Hubspot Marketing

DECEMBER 28, 2022

That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it's important, and how to create a stakeholder management plan. Table of Contents.

Management 114

Management Communications Customer 114

Social Media Examiner

FEBRUARY 27, 2024

The API allows […] The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner. . #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days.

Management 106

Management Social Media Marketing Marketing Marketers 106

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

Management 102

Management Branding User-Generated Energy 102

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 77

Management Transform Whitepaper Marketing 77

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack. Get MarTech!

Management 104

Management Communications Analytics Place 104

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with high-value consumers for better conversions. New Ads Manager features.

Management 110

Management Advertising Advertisers Place 110

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Managing and optimizing local listings You can think of local listings as digital storefronts of the web. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities.

Management 123

Management SEO User-Generated Customer loyalty 123