Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. It’s also worth noting that the party may look a little different based on the types of community management out there.

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Search Engine Land

JULY 5, 2024

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. With the automated functionalities in particular, even small business owners should find Merchant Center more cost effective to manage on their own. Why it matters. How it works.

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Hubspot Marketing

JULY 12, 2024

As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1.

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Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. They also affect the approach and resources allocated to marketing activities.

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Hubspot Marketing

JULY 15, 2024

Community management helps you build trust, loyalty, and connection with your audience. I did some online digging for this piece and found some excellent community management examples to share with you. I did some online digging for this piece and found some excellent community management examples to share with you.

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Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. This article explores the key skills and responsibilities of a successful community manager. This article explores the key skills and responsibilities of a successful community manager.

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Martech

MAY 7, 2024

Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA. As mentioned above, a project management tool like Asana, Trello or JIRA can do wonders. and “I want you to do X.”

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Hubspot Marketing

JULY 12, 2024

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

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Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. These methodologies are adaptable to almost any field, including SEO.

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Practical eCommerce - Marketing

JUNE 9, 2024

The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies. The post Google Ad Manager Launches Programmatic Email Ads appeared first on Practical Ecommerce.

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Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. Knowing how to balance work and account management. How to manage stress. Workload management. ” While email communication can be something that goes unrecorded in the cracks of client management. When to push back. And a lot more.

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Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. The partnership’s impact on brand management The significance of maintaining a positive brand image in today’s digital landscape cannot be overstated. Business email address Subscribe Processing.

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Hubspot Marketing

JULY 15, 2024

If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management. Image Source As was the rest of my team, I was already an internal employee with First Coast News, so we would be considered in-house community management.

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Search Engine Land

JULY 19, 2024

Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. However, persona definitions seem to have little practical value for modern search and content marketing, as well as online reputation management. Enter ChatGPT, leading the movement of generative AI.

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Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

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Hubspot Marketing

JULY 12, 2024

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. Community management challenges are real and can be hard to navigate if you're new to the field. Top 8 Community Management Challenges Here are several community management challenges and how the experts overcome them.

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Social Media Examiner

MAY 2, 2024

In this article, you’ll discover how to create systems to help you better manage your ideas. Why Is Idea Management Important? Are you looking for a proven process to capture and act on your ideas?

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Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. The governance council manages a full range of responsibilities related to DAM processes. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

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Search Engine Land

APRIL 16, 2024

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. This update show make it easier to manage such access and remove those tokens and permissions when they are no longer needed. What Google said. What it looks like.

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SmartBrief - Marketing

JULY 17, 2024

Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Effective data management empowers an organization toward improved decision-making, rationalization of processes and innovation.

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Martech

JANUARY 5, 2024

“ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors. Get MarTech!

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Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

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Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Hubspot Marketing

JULY 12, 2024

But that’s the double-edged sword of scaling community management, isn’t it? Below, 5 veterans of community management — from Square, Pocket CCO, HeyOrca, and HubSpot — share some challenges you’re likely to face. “My Max Pete, community engagement program manager at Square, says this is all about connection.

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Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

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Search Engine Land

FEBRUARY 23, 2024

Without effective project management, this constant influx of work can quickly become overwhelming. There is a significant difference between removing dead weight and smart redirections and link management. After each meeting, promptly log all action items in a project management tool.

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Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. Ensure that these metrics are directly tied back to any initial objectives set, providing a complete feedback loop in your project management. The post SEO, generative AI and LLMs: Managing client expectations appeared first on Search Engine Land.

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Search Engine Land

JANUARY 31, 2024

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. What is Google Ad Manager? Why we care.

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Search Engine Land

APRIL 1, 2024

Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Affected users are able to access Google Ad Manager but may not have access to the most recent data. Why we care. When will the problem be fixed? Google said it will provide an update at 5pm ET on April 1 with more information about this problem.

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