Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 132

Analytics User-Generated Key Performance Indicator Branding 132

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

Analytics 142

Analytics User-Generated SEO Customer 142

Martech

SEPTEMBER 7, 2023

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. The post Get beyond Google Analytics with these real-time data strategies appeared first on MarTech.

Analytics 110

Analytics Marketing Strategy Marketers Marketing 110

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. My hope is that by the time I return from vacation, Google will have changed their mind, and Universal Analytics will continue to exist.” The post Marketers roast Google Analytics 4 appeared first on MarTech.

Analytics 106

Analytics Marketers Marketing Digital Marketing 106

Search Engine Land

AUGUST 1, 2023

Google Analytics 4 has rolled out a new Audience report. In order to view the report, follow these simple steps: Sign into your Google Analytics account. The post Google Analytics launches new Audience report appeared first on Search Engine Land. Why we care. How to access it.

Analytics 98

Analytics Search Marketers Marketers Marketing 98

Martech

JUNE 13, 2023

In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics? Part one (Generative AI) is here. Let’s explore a few of these.

Analytics 105

Analytics Marketers Marketing User-Generated 105

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. A shortage of talent.

Analytics 141

Analytics Marketers Marketing Customer Journey 141

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation. All thanks to creative analytics.

Analytics 91

Analytics Transform Marketers Marketing 91

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 84

Analytics Search Marketers Marketers Marketing 84

Martech

NOVEMBER 17, 2022

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. Before Google Analytics, page views and sessions were unfamiliar concepts.

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Analytics Customer Education Advertisers 125

Buffer Marketing

AUGUST 14, 2023

We attribute much of this understanding to TikTok analytics. In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok. What is TikTok analytics?

Analytics 88

Analytics Social Media Marketing Customer Management 88

Search Engine Land

AUGUST 15, 2023

While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. You can find more use cases here.

Analytics 97

Analytics Customer Advertising Advertisers 97

Search Engine Roundtable

APRIL 18, 2022

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.

Analytics 126

Analytics 126

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Search Engine Journal

JULY 10, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Analytics 103

Analytics Marketing Marketers 103

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 106

Analytics Digital Marketing User-Generated Advertising 106

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

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Analytics Customer Price Product 102

Martech

MARCH 17, 2023

There is a misconception that digital analytics reports are inaccurate. The issue lies in users who don’t know what the analytics data means or how it is gathered. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action. in one and 100 in the other.

Analytics 121

Analytics Marketers Marketing User-Generated 121

Search Engine Land

FEBRUARY 15, 2023

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. With this update, Google Analytics more precisely shows which messages apply to each card in a report. Why data quality is important.

Analytics 108

Analytics Advertisers Advertising 108

Social Media Examiner

JULY 18, 2023

In this article, you'll discover six ways to use YouTube Analytics groups to analyze and improve your YouTube content. What Are YouTube Analytics Groups and Why Should Marketers Care? In YouTube Studio, […] The post 6 Ways to Use Advanced YouTube Analytics appeared first on Social Media Examiner.

Analytics 79

Analytics Marketers Marketing 79

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.” SUBSCRIBE See terms.

Analytics 106

Analytics SEO Advertisers Advertising 106

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 75

Analytics Health Key Performance Indicator Social Media Marketing 75

Search Engine Land

JUNE 6, 2023

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. As we get closer to the deadline when Universal Analytics 3 will stop collecting data and Google Analytics 4 will replace it, we see Google continue to bring more and more features to GA4. New metrics and dimensions.

Analytics 109

Analytics 109

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., Dig deeper: Does your organization need a call analytics platform? “If

Analytics 89

Analytics Marketing Marketers Inbound Marketing 89

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. And not just for digital experience analytics, of course. The post ChatGTP to support digital experience analytics appeared first on MarTech. Get MarTech! In your inbox. Processing.

Analytics 110

Analytics Customer Journey Transform User-Generated 110

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

Analytics 124

Analytics Social Media Marketing Promotion Marketing Plan 124

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. Get MarTech!

Analytics 86

Analytics Customer Customer Journey Marketers 86

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

Analytics 134

Analytics Management Customer Search Marketers 134

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?

Analytics 95

Analytics SEO Advertising Advertisers 95

Search Engine Land

JULY 7, 2023

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? SUBSCRIBE See terms.

Analytics 99

Analytics Search Marketers Marketing Marketers 99

Search Engine Journal

MAY 22, 2023

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Analytics 140

Analytics 140

Search Engine Land

APRIL 4, 2023

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Also make sure to define a maximum number of expected repetitions.

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Analytics Fashion 139

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. Google Analytics 4 provides robust audience management tools to reach the right users. Many businesses are seeing performance success with using Google Analytics 4, particularly on iOS. Why we care. decrease in its CPI."

Analytics 96

Analytics Search Marketers Marketers Marketing 96

Search Engine Land

MARCH 15, 2023

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. Analytics provides a default channel group with pre-established channels. About custom channel groups.

Analytics 97

Analytics Customer Advertising Advertisers 97

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Why we care. How it works. Get MarTech!

Analytics 83

Analytics Digital Marketing Marketers Marketing 83

Social Media Examiner

JUNE 29, 2023

In this article, you’ll discover how to improve your YouTube video strategy with analytics. YouTube built its reputation on expert, long-form video, but in the past couple of years, […] The post Using YouTube Analytics to Improve Your Video Strategy appeared first on Social Media Examiner.

Analytics 85

Analytics Social Media Marketing Marketing Marketers 85