Martech

JANUARY 20, 2025

In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.

Analytics 119

Analytics Transform Outbound Marketing Marketers 119

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics provide the demographic data and engagement metrics to help.

Analytics 88

Analytics Thought Leadership User-Generated Social Media Marketing 88

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Social Media Examiner

JANUARY 23, 2025

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors?

Analytics 108

Analytics Social Media Marketing Marketers Marketing 108

Trade Press Services Newsletter

JANUARY 9, 2025

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 127

Transform Analytics User-Generated Management 127

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 124

Law Analytics Advertising Advertisers 124

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 126

Transform Customer Journey Analytics Marketers 126

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 121

Marketing Mix Finance Analytics Marketers 121

SmartBrief - Marketing

OCTOBER 30, 2024

Real-time data analytics. Predictive analytics. OOH marketers can use predictive analytics to identify the best locations and times for ad placements, anticipate consumer responses and allocate budgets more effectively. This level of responsiveness is something traditional home advertising methods cannot match.

Transform 126

Transform Analytics Education Marketers 126

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. This approach helps in creating more accurate reports and making informed decisions.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Take action now: Set up your analytics tool to track AI-driven visits. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. In some cases, AI tools do send header information.

Transform 134

Transform User-Generated Analytics Retail 134

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 131

Analytics Social Media Marketing Place Branding 131

Martech

APRIL 22, 2025

Most notably, it replaced its Universal Analytics program, which depends on cookies, with Google Analytics 4, which does not. .” Resources invested There’s little doubt Google was serious about getting rid of cookies. The company invested considerable resources in anticipation of their disappearance.

PR 109

PR Analytics Advertising Advertisers 109

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024. Understanding Your Market Before all else, you’ll need to understand your specific market.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

FEBRUARY 19, 2025

AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment. Traditional analytics often feels like driving using only the rearview mirror. Many marketers have yet to capitalize on predictive analytics.

Analytics 133

Analytics Marketers Marketing User-Generated 133

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 114

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 114

Marketing Insider Group

SEPTEMBER 23, 2024

Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. Its analytics capabilities help businesses understand the performance of their efforts and make data-driven decisions, as well. Analytics software, which provides deep insights into marketing performance.

Management 125

Management CRM Analytics Marketers 125

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? The GPT knows a lot about AI.

Transform 129

Transform Analytics User-Generated Education 129

Martech

JANUARY 17, 2025

Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns. First seen. What to watch. Email: Business email address Sign me up!

User-Generated 112

User-Generated Analytics Advertising Advertisers 112

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Processing.

Analytics 109

Analytics eCommerce CRM Retail 109

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

Buffer Marketing

FEBRUARY 17, 2025

Which social media analytics do they care about the most? The shortcut for creating custom social media dashboards Can you find almost all social media analytics you need natively on your social media accounts? But there’s a far quicker route you can take: Use a social media analytics software.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Marketing Insider Group

SEPTEMBER 2, 2024

” You can use tools like Google Analytics to track clicks and conversions and heatmaps to visualize where users click most. Analyze Results: Employ your email marketing platform’s analytics to track open rates and engagement for each variation. Your language should be clear, concise, and action-oriented to encourage clicks.

Content Marketing 126

Content Marketing Marketers Marketing Analytics 126

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 121

Analytics Transform CRM Marketers 121

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Dig deeper: Channel groups: Getting started with Google Analytics 4 Direct traffic vs. unassigned traffic A common assumption is that direct traffic and unassigned traffic are the same.

Analytics 117

Analytics Place SEO Management 117

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Reach out to learn more or book a free appointment to discuss your marketing needs with our team.

CRM 123

CRM Transform Marketers Marketing 123

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. Updated holiday stats from Adobe Analytics can be found here. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 109

Price User-Generated Analytics Shoppers 109

Martech

MARCH 7, 2025

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics.

Analytics 108

Analytics Shipping Marketing Strategy Marketers 108