article thumbnail

Maximizing Your SEO Results with Google Analytics

Aspiration Marketing

That's where Google Analytics comes in. However, to effectively optimize your website for search engines, it is paramount to understand how it performs and what changes you can make to improve its performance.

SEO 190
article thumbnail

Universal Analytics is officially replaced by Google Analytics 4

Search Engine Land

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Great Google Analytics Alternatives via @sejournal, @JulieJoyce

Search Engine Journal

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Analytics 143
article thumbnail

Beyond Google Analytics: Solve the data problem with real-time strategies by Cynthia Ramsaran

Search Engine Land

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Click here to view more Search Engine Land webinars.

Analytics 133
article thumbnail

How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

article thumbnail

What Is AI Analytics?

Hubspot Marketing

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 128
article thumbnail

What is Customer Journey Analytics

Hubspot Marketing

To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Insights gathered from customer journey analytics can help, while leading to increased customer lifetime value, customer loyalty, and revenue growth. In this blog post, we cover the following: What is customer journey analytics?

article thumbnail

Your Ultimate Guide to the Trends Shaping Marketing Data

Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.