Martech

OCTOBER 31, 2024

Search analytics are still a powerful tool for that — just not in the traditional sense. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Processing.

Analytics 99

Analytics Marketing Mix Customer Journey Education 99

Martech

NOVEMBER 14, 2024

Advanced insights into customer journey analytics Through my experience working with various businesses, I’ve found that one of the biggest challenges isn’t just collecting data but interpreting it to drive actionable insights. Best practices for using customer journey analytics Creating exceptional customer experiences is crucial.

Customer Journey 107

Customer Journey Analytics Customer Transform 107

Martech

JANUARY 2, 2025

Feel like your marketing team is drowning in analytics reports? One use case for web analytics data is reducing customer friction points. If you’re on a free platform like Google Analytics 4 (GA4), youll hit platform limitations if you try to track too much. Youre not alone. So what should marketers track? Processing.

Analytics 96

Analytics Customer Health Management 96

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics 102

Analytics Customer Journey CMO Marketing 102

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Analytics 124

Analytics Marketing Marketers Management 124

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 83

Analytics Key Performance Indicator Transform User-Generated 83

Jeff Bullas

MARCH 1, 2023

Google Analytics 6. Google Analytics Unless you’ve been living under a rock, you already know what Google Analytics is and what it does. ” — Tope Longe, Content Marketer at Time Doctor​ If you haven’t already, sign up for Google Analytics. Yoast SEO 4. Detailed SEO Extension 5. Google Search Console 7.

SEO 360

SEO Search Marketers Analytics Marketing 360

Social Media Examiner

JANUARY 23, 2025

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors?

Analytics 74

Analytics Social Media Marketing Marketing Marketers 74

Content Marketing Institute

JANUARY 23, 2025

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Analytics 98

Analytics Marketing Marketers 98

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results. SISTRIX allows you to do 25 searches per day.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Trade Press Services Newsletter

JANUARY 9, 2025

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Marketing Plan 211

Marketing Plan Whitepaper Direct Mail Marketing 211

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Analytics 118

Analytics 118

Jeff Bullas

FEBRUARY 13, 2023

Predictive analytics Predictive analytics is another area where AI can help digital marketers. Predictive analytics uses data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Later also offers analytics options so you can know which of your posts are resonating with your followers. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketing Marketers 241

Jeff Bullas

MARCH 1, 2023

Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. CaliberMind CaliberMind is an AI-powered B2B marketing analytics platform that helps businesses optimize their marketing campaigns and improve their sales performance.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 123

Transform Analytics User-Generated Management 123

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. Iconosquare provides actionable Instagram analytics and industry benchmarks that can easily make a difference in your strategy.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Aspiration Marketing

MARCH 11, 2024

Analytics, growth, reach, and response—many factors come into play while determining the content. Content is still the most relevant thing on the internet. You win half the battle if your content resonates with your target base. This is when content marketing tools play a significant role.

Content Marketing 190

Content Marketing Marketing Marketers Analytics 190

Aspiration Marketing

DECEMBER 18, 2023

This guide explores the customer analytics strategies setting industry leaders apart. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketing 213

Marketing Marketers Analytics Branding 213

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 134

Analytics Social Media Marketing Place Branding 134

Aspiration Marketing

AUGUST 1, 2023

The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges.

Analytics 204

Analytics 204

Martech

JANUARY 17, 2025

Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns. First seen. What to watch. Email: Business email address Sign me up!

User-Generated 103

User-Generated Analytics Advertising Advertisers 103

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. This approach helps in creating more accurate reports and making informed decisions.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO 124

SEO Analytics Product Advertisers 124

Jeff Bullas

FEBRUARY 14, 2023

You can also get a lot of information from Instagram analytics tools to help you formulate your posting plan. You need to engage your followers when they’re active on Instagram, which is why you should know who your target audience is. This allows you to do some research about when you should post so that you pop up on their feed.

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024. Understanding Your Market Before all else, you’ll need to understand your specific market.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Processing.

Analytics 100

Analytics eCommerce CRM Retail 100

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated 117

User-Generated Analytics Marketing Marketers 117

Marketing Insider Group

SEPTEMBER 23, 2024

Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. Its analytics capabilities help businesses understand the performance of their efforts and make data-driven decisions, as well. Analytics software, which provides deep insights into marketing performance.

Management 123

Management CRM Analytics Marketing 123

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 114

Key Performance Indicator Transform Analytics Manufacturing 114

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Analytics 127

Analytics Education Advertising Advertisers 127

Adams & Knight Marketing

JANUARY 11, 2023

Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. In her new role, Myers supports and manages a variety of projects and campaigns for Adams & Knight’s travel/lifestyle clients.

PR 246

PR Digital Marketing Education Management 246

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 123

Market Research Shoppers CMO Retail 123

SMEI

JANUARY 13, 2024

Embrace Technology: Use AI-driven tools for customer relationship management, predictive analytics, and personalized communication. To harness the full potential of AI: Educate Yourself: Understand the basics of AI and how it applies to sales. Knowledge is power, and the more you know, the better you can leverage AI tools.

Marketing 226

Marketing Marketers Education Analytics 226