Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper User-Generated Affiliate Marketing 93

Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. The post EU says Meta ad model violates Digital Markets Act appeared first on MarTech. It will interesting to see if Meta has a plan B ready.

Digital Marketing 108

Digital Marketing Law Advertising Advertisers 108

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Digital Marketing 106

Digital Marketing Advertising Advertisers Energy 106

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. Customers don’t think in silos – they interact with a brand’s digital presence holistically. Aligning data across teams is crucial.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing 108

Digital Marketing Transform CMO Marketing 108

Kuno Creative

OCTOBER 30, 2024

Medical device companies need digital channels to effectively market their products, but how can a medical device company do digital marketing right? Medical device companies can range from those that produce tongue depressors or face masks to implantable ventricular devices and much more.

Digital Marketing 97

Digital Marketing Marketing Marketers Marketing Plan 97

Zumvu

JULY 2, 2024

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

Digital Marketing 109

Digital Marketing Marketing Marketers 109

Hubspot Marketing

SEPTEMBER 18, 2024

So today's marketing master's third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this."

Digital Marketing 95

Digital Marketing Marketing Marketers Branding 95

Martech

JUNE 13, 2024

Building first-party data capabilities and investing in customer data platforms (CDPs) can also help create a unified view of the customer, enabling more effective and bias-free cross-channel marketing. The post Is the digital marketing grass really greener in walled gardens? appeared first on MarTech.

Digital Marketing 120

Digital Marketing Advertising Advertisers Marketing 120

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Aspiration Marketing

FEBRUARY 12, 2024

This is where a well-executed digital marketing strategy can give you an edge over your competitors. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe.

Digital Marketing 226

Digital Marketing Marketing Strategy Marketing Marketers 226

Aspiration Marketing

SEPTEMBER 20, 2023

Understanding SERPs is crucial for any website manager or digital marketer as they directly influence organic traffic and online visibility. So, if you want to take your digital marketing efforts to new heights and rank in SEO, SERPs are your starting point.

Digital Marketing 236

Digital Marketing SEO Management Inbound Marketing 236

Aspiration Marketing

DECEMBER 12, 2024

While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount.

Content Marketing 218

Content Marketing Marketing Marketers Digital Marketing 218

Aspiration Marketing

FEBRUARY 9, 2023

In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.

SEO 199

SEO Digital Marketing Marketing Marketers 199

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Aspiration Marketing

NOVEMBER 8, 2023

These seemingly subtle attributes wield substantial power, impacting your website's visibility and credibility in digital marketing. If you're working to increase the online visibility of your business, understanding the nuances of DoFollow and NoFollow links is essential.

Digital Marketing 207

Digital Marketing Marketing Marketers SEO 207

Aspiration Marketing

JANUARY 17, 2024

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing 209

Inbound Marketing Place Digital Marketing Marketing 209

The CMO Survey

APRIL 24, 2024

In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. Overall marketing spending is expected to grow by 4.7% (from actual growth of 2.5% in the last year), while digital marketing spending growth is expected to cool to 8.0% (from 8.9%

New Technology 289

New Technology CMO B2C Marketing 289

Aspiration Marketing

FEBRUARY 13, 2024

But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing.

Marketing Plan 219

Marketing Plan Marketing Marketers Digital Marketing 219

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. 10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Aspiration Marketing

FEBRUARY 8, 2024

When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.

Management 208

Management Customer CRM Digital Marketing 208

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 206

Transform Marketing Marketers Digital Marketing 206

Jeff Bullas

FEBRUARY 19, 2023

For example, I used Anyword to analyze the headline of my digital marketing tools page. In this example, I’m happy for the text to be altered by choosing “Relaxed”, I want to incorporate the keywords “Digital Marketing Tools”, and I’m targeting both Males and Females aged over 35.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Traditional advertising often lacks the credibility needed to influence such decisions.

Influencer Marketing 254

Influencer Marketing Thought Leadership Transform B2C 254

Aspiration Marketing

AUGUST 12, 2024

First things first, you must understand that we are living in a highly competitive digital marketing world, and getting on the top search pages is a big achievement for any website or blog owner/manager. Without unique content on your website, you cannot build credibility for your website or improve its position in search results.

SEO 189

SEO Digital Marketing Management Marketing 189

Trade Press Services Newsletter

JANUARY 9, 2025

This companywide alignment will not only enhance your marketing efforts but also foster a unified approach to delivering exceptional customer service to clients. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Marketing Plan 211

Marketing Plan Whitepaper Direct Mail Marketing 211

Aspiration Marketing

DECEMBER 6, 2023

Here to guide you through digital marketing success, this blog will shed light on organic search and why it's crucial for your business. Web traffic is the lifeblood of online success. Among the various sources of this invaluable traffic, organic search stands out as a beacon of opportunity for modern businesses.

Digital Marketing 211

Digital Marketing Inbound Marketing Marketing Marketers 211

Jeff Bullas

FEBRUARY 20, 2023

Copywriting represents the literal process of content creation in digital marketing. Search Engine Optimization (SEO) represents a pivotal part of digital marketing. For years, this technology has enabled content marketers to boost their site’s rankings with search engines such as Google, Yahoo, Bing, and others.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Aspiration Marketing

FEBRUARY 20, 2024

In the dynamic landscape of digital marketing, the process of nurturing contacts plays a pivotal role in steering potential leads toward conversion. Let's start with Marketing Qualified Leads (MQLs), a crucial juncture where prospects show promising engagement and interest.

Marketing 186

Marketing Marketers Digital Marketing Inbound Marketing 186

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. Here's how we use it.

Content Marketing 203

Content Marketing Marketing Marketers Digital Marketing 203

Aspiration Marketing

NOVEMBER 19, 2024

In the fast-paced world of digital marketing, webinars have emerged as a potent tool for businesses to reach, engage, and convert their target audience. 91% of B2B marketers leverage webinars as content strategy, underscoring their effectiveness in driving results. So, what exactly is webinar marketing?

Marketing 177

Marketing Marketers Digital Marketing 177