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Google Ads adds product Categories tab

Search Engine Land

Google Ads added a new Categories tab under the Products section. Some advertisers wonder whether Google will correctly categorize products. It appears to pull from the google_product_category attribute. How it works: Performance insights: Understand what’s driving success in your campaigns and where improvements can be made.

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Podcast Production 101: A Beginner's Guide to Launching Your Show

Aspiration Marketing

Have you ever dreamt of sharing your knowledge, passions, or interview skills with a global audience? Podcasts are a fantastic way to do just that! They're a powerful and versatile medium that allows you to connect with listeners on a deeper level than traditional media. However, getting started can be a challenge.

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Where are other marketers most productive? The work-from-home grapevine is never short of productivity quips.

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Product Management vs. Program Management vs. Project Management: Key Differences

Hubspot Marketing

First, although I had been doing Project Management for quite some time and understood what a Product Manager was, I had never encountered the term “Program Management.” Here’s a quick breakdown: Product Management A product is anything that can be offered in the market to solve a problem or satisfy a need.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products.

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Productivity vs. Efficiency: What Really Matters in the Workplace

Jeff Bullas

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. Is productivity the same, or is it different from efficiency?

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10 Top Tips to be Highly Productive in 2023

Jeff Bullas

My best tips for managing time and staying productive. Have your sacred space to create and work – Having a dedicated space that fits your ideal of comfort and beauty will nurture focus and productivity. One popular time blocking productivity technique. One popular time blocking productivity technique.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. The result?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. B2B organizations struggle with bad data.

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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.